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Psychological Framework for

Strategic Decisions

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We are subconscious beings

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Sensory Stimulation Interior Design Packaging Advertising Events Create long term memories Easy to recall Is a tool we use to perceive the brand Helping create the relationship with The brand

Senses are keys to our brain

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400 types of

receptors

Perceive 1 trillion of

odours A

A simple

scent can

increase

sales by 32%

2 types of

receptors

Colour

meaning

changes

within

cultures

A

Light

brightness

influences

behaviour

Music

influences

the time

spent in

store

Congruent

to brand

music can

increase

sales

A

Music

influences

the

perception

of time

Smell

Vision

Audition

Senses are keys to our brain

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10,000

receptors

Some

foods

increase

impulsive

behaviour

A

When

hungry we

buy more

non-food

items

Warmth

positively

influences

personal

perception

Touch

increases

perception

of

ownership

A

Personal

touch can

increase

tips

Hard seat

= rugged

brand

personality

Floor

hardness

influences

product

perception

A Heavy

means

important

Touch

Taste

Body Sensations

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We create clear commercial benefits

Channels of consistent brand communication

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Brand Experience & Consumer Behaviour We came before , throughout and after the process of brand experience and communication to inform strategy, inform the brief and also inform decisions

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Expertise in

consumer behaviour

Holistic and consistent

brand experience Emotional engagement Commercial benefits

Informed Strategy

Informed Brief

Informed Decisions

We help you to identify What are the emotions, behaviours And decisions you want to achieve from a particular piece of work and advice on the best channels and solutions and finally create a more effective brief for a particular agency.

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Where we make a difference

Methods

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Case Study – Firefish

Behavioural Research Expertise for Personal Care Brand

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Case Study – Next & Jam PR

Shoe Psychology Applied to Increase Response Rate

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Clients

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Building a bridge between

science,

creativity and business.

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Motto