STUDY OF THE PHILIPPINE WIRELESS BROADBAND INDUSTRY

This Report on the Study of the Wireless Broadband Industry was submitted on February 2010 as part of the Requirements in

TM 206: Technology Marketing and Commercialization

This Industry Study was conducted by:

Bianca Alvarez Alma Aquino

Joenille Buquiz Lady Diane Kuizon

Charissa Magalong Cherry Lou Sinson

Under the supervision of Professor Edison D. Cruz

Master in Technology ManagementTechnology Management Center

University of the PhilippinesDiliman, Quezon City

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A. TABLE OF CONTENTS PAGE NUMBER

Executive Summary1. Industrial Structure

3.Forces Driving Competition

4. Macro-Environmental Trends

5. Market Segments

6. Conclusiona. Opportunitiesb. Threats

7. References

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B. TABLE OF FIGURES PAGE NUMBER

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EXECUTIVE SUMMARY (Use about 3 pages.)

In this portion, you are expected to discuss the highlights of the entire industry study.

1. INDUSTRIAL STRUCTURE (Use about 4 pages)

1.1 Total Number of Philippine Wireless Broadband firms

- Outline/enumerate all firms – big and small players in the industry- Check with SEC?

1.2 Number of firms that compete in the industry

Major players: Globe, Smart, Sun (?)

1.3 Degree of Concentration

Is the industry dominated by a few very large firms (heavily concentrated) or is it made up of a large number of firms none of whom have a dominant position within the industry?

1.4 The Growth of Wireless Broadband Business and Typical Size of firms

The average or typical size of the firms in each of the industries as measured by sales volume.

1.5 Average Profitability as Measured by the Profit-to-sales Ratio

The average profitability of the members of each of the industries measured by the profit-to-sales ratio.

1.6 Relative capital or labour intensity of the firms

Information on the relative capital or labour intensity of the firms.

2. INDUSTRY VALUE CHAIN ANALYSIS (6 pages)

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(determine the industry groups needed to take a product from its raw material state to a final product in demand by a final consumer; analyse where in the chain market power resides and why?)

FACTORS THAT DRIVE COMPETITION

Michael Porter’s Five Forces Model was used in the assessment of competition within the local pharmaceutical industry. According to this model, competition is defined by the following critical components:

1. Barriers to Entry/Threat to Entry2. Rivalry among Competing Firms3. Potential Development of Substitute Products4. Bargaining Power of Suppliers5. Bargaining Power of Consumers

2.1 Barriers to entry/Threat of Entry

2.2 Rivalry among competing firms

2.3. Potential Development of Substitute Products

2.4. Bargaining Power of Suppliers

2.5. Bargaining Power of Consumers

3. MACRO-ENVIRONMENTAL TRENDS (Use about 5 pages)

This portion requires you to discuss and analyse the impact on the industry of the following factors (in case the industry competes in overseas markets, your analysis should have a corresponding dimension):

3.1. Social, Cultural, Demographic and Environmental Forces

3.2. Political, Governmental and Legal Forces

3.3. Technological Forces

3.4. Economic Forces

4. MARKET SEGMENTS (Use about 8 pages)

In this portion, discuss the industry’s various market segments and their corresponding customer buying characteristics; products and existing and emerging technologies.

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4.1 Philippine Wireless Broadband Market by Market Segment

4.2 Regional Distribution

4.3 Buying Behavior

4.4 Products and Emerging Technologies

4.4.1 Existing Products in the Market

4.4.2 New Products Introduced

4.4.3 Top Products of Top Firms

4.4.4 Product Innovation and Discoveries

5. CONCLUSION (Use about 4 pages)

Opportunities and Threats.

REFERENCES:

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