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PROJECT REPORT ON

STUDY OF MARKET POTENTIAL FOR ENTERPRISE MESSAGING SOLUTION

WITH THE HELP OF MITHI CONNECT SERVER-XD

FOR

MITHI SOFTWARE TECHNOLOGIES PVT LTD, PUNE

SUBMITTED TO

(UNIVERSITY OF PUNE)

IN THE PARTIAL FULLFILLMENT OF TWO YEARS FULL TIME COURSE OF

MASTER IN BUSINESS ADMINISTRATON (MBA)

SUBMITTED BY

BHUSHAN S. BADHAN

(BATCH 2005-2007)

VISHWAKARMA INSTITUTE OF MANAGEMENT

KONDHWA, PUNE -48

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ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is not different. I

wish to express my deep sense to gratitude and profound thanks to Mr. Tarun Malaviya

CEO Mithi Software Technologies Pvt Ltd, Pune for giving me the opportunity to

work with Mithi on this project.

I would also like to thank to Mr. Ashok Malaviya (director) who guided and

encouraged me during my endeavors.

I would like to express my heartfelt gratitude to my project guide Mr. Devjyot Singh

(BDM) without whom this project would not have been a success. From the very

beginning till the end of completion of this report he was the main source of guidance and

motivation for me. He made me aware of the mailing server solutions, market trends and

business practices at large.

Grateful acknowledgement is made to all the staff of Mithi Software Technologies Pvt

Ltd Company, Pune for supporting me in this project.

I also express my deep senses of gratitude to Director of Vishwakarma Institute of

Management Pune, Dr. Sharad Joshi as my project guide for allowing me to carry out

this project in this prestigious institute.

Mr. Bhushan .S. Badhan

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INDEX

1. Executive summary 1

2. Objective and scope of project 2

3. A) Company profile

B) Partners and Key Customers

4

15

4. Literature Survey 22

5. Research methodology 28

6. Data analysis 33

7. Findings 36

8. Limitations 37

9. Recommendations 38

10. Conclusions 39

11. Bibliography 40

12. Annexure 41

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Executive Summary Introduction Of Project:

To carry out the survey for enterprise messaging solutions at companies based in pune

with the help of study of their current set up and their future prospective. Elaborate them

about the MCS-XD & it s competitive advantage like low messaging infrastructure cost,

minimum disruption, minimum complexity and maximum Flexibility with minimum

Disruption to the enterprise-messaging set-up.

Project Title:

To Study market potential in enterprise messaging solution with the help of Mithi

connect Server-Xd.

.

Why this Company& this Project:

As Company s product is in its second phase of PLC, a lot exposure to learn and work on

new marketing strategies. There is large scope for direct interaction with customer, which

benefits me to understand the consumer behavior & techniques for business development,

which is possible for me through this project.

Location:

H.O: 103,Mayfair Court, Dr.Pai Marg, Baner Road, Pune-411045

Duration Of Project:

10th June To 5th August. (56days)

Result (output)

There is huge requirement for EMS (enterprise messaging solutions) and services

because which is the most effective way of business communication in today s scenario.

In competition every organization wants to reduce it s cost of services and products with

maintaining quality and better performance, which is the base for development of mithi s

product.

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Objective and Scope of the Project

Different objective behind conducting this Project:

1) Primary object

a) Selecting Target Market.

b) Collecting data that helps an organization to generate leads.

2) Secondary Object

a) Converting leads into prospect.

b) Study of market scenario for enterprise messaging solution.

Target Market

It s important to remember that the focus of marketing is people. If you re concentrating

your efforts on your product or profit only, you ll miss the mark. The term target market

is used because that market- that group of people-is the bull s eye at which you aim all

your marketing efforts.

The reason we re concerned with identifying a target market is because it makes

strategies for designing, pricing, distributing, promoting, positioning and improving your

product, service or idea easier, more effective, and more cost-effective.

Lead Generation

Lead generation is a key ingredient for success no matter hat business you are in. Good

lead generation programs can produce huge profits; poor lead generation wastes your

valuable time and money.

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Many businesses invest over 90% of their marketing budget in appointment setting.

Why? Because it works! There is nothing stronger, nothing more effective than a face-to-

face meeting. The likelihood of closing a sale dramatically increases when you consult

with a prospect face-to-face. And we make sure your sales people are meeting only with

highly qualified prospects. A good appointment setting strategy will allow your sales

team to spend more time in front of your potential clients, closing deals, and less time

office bund dealing with administrative tasks.

Scope Of Project:

1) Area of operation: Market Research

2) Area Covered: Pune and Periphery Of Pune City.

3) Sample Size: 150 SBU s.

4) Product Range: Mithi Connect Server and it s associated services.

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COMPANY PROFILE

COMPANY:

The company has been through three different ventures over its life. It s first and very

successful venture was the creation of the word processing and publishing software for

Indian languages (developed jointly with CDAC). Mithi s key contribution in creating

this software was to make it easy for users to work with Indian languages on their pc and

creation of world-class off-the-shelf software. The product pushed up the popularity of

use of Indian language on the pc many-folds. Leap has an estimated user base of over

5,00,000 users that include customers such as RBI, MTNL, IOCL, Income Tax, Ministry

Of External Affairs, BOI, BOB, AllahBad Bank, PNB, Indian Railways, Govt.Of

Maharashtra, GAIL, LIC,Oriental Insurance, Indian Parliament, HPCL, BPCL ,etc. It s

second venture was the creation of tools to help create web based applications in local

language on both the windows and Linux platform. The product named India interactive,

was used in some very prestigious and award winning e-governance and not-for-profit it

projects in Andhrapradesh, Maharashtra Madhya Pradesh,, Chattisgarh, Karnataka,

Tamilnadu, Gujarat ,etc. .it s current venture aims to create, a low-cost software for

messaging and collaboration on the Linux platform.

Mithi distinguishes itself in providing messaging & collaboration solutions that can help

substantially lower costs & improve productivity.

Based on Linux and OSS platform, mithi connect server

provides an enterprise

messaging solution that's secure, easy to maintain and requires lower up-front investment

in software licensing, enabling enterprises to create an efficient and low cost messaging

and collaboration infrastructure to improve workplace productivity.

The company was largely self-funded in the first phase of its existence from 1991-1999.

In the 2nd phase (starting late 1999), the company sought VC investments to build Indian

language software for web applications and low cost messaging and collaboration

software. The company received funds from private investors and institutional funds such

as the national venture fund for software and it industry (NFSIT), set up by IDBI and

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SIDBI in association with ministry of information and communication technology

(MICT), government of India, and was successful in creating world-class software (India

interactive and connect server) on extremely tight budgets.

Pc quest users choice award for leap*

1997, 1998, 1999, 2000, 2001 & 2002

CSI Infosys award for the best shrink wrapped product

Runner's-up in 1998.

MIT (ministry of information technology)

The best Hindi software award for the year 2000.

Indo American society Dec 2000

For contribution to the spread of information technology in India.

Smart computing The best Indic software by smart computing - July 2001 issue.

Best it implementation Connect server and India interactive were part of ITC-echoupal's award winning it implementation project 2004

Innovation for India award India interactive part of the award winning e-governance project ap-online won by TCS

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Process Flow at Mithi Software Technologies Pvt. Ltd

1.Enquiry

Methods: Cold Calls Reference

Direct enquiries through advertisement or web site

Aim:

To fix an appointment / generate enough interest to take to the next level

22.Introduction/Demonstration

Methods

On line demonstration

Self Running demonstration

Customer Visit

Aim

Ask for tech proposal or pilot

3.Requriment gathering

What does it have?

Connectivity at HO and branches

Current Mailing Set up

Required mailing set up

Aim

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To suggest an effective and relevant solution

4.Technical Proposal

What is technical proposal?

Made by the delivery team

Summaries the understanding of the requirements

Proposal a relevant solution for the existing set up

Aim

To get the customers approval

Convince him on the capability of the product and solution team

5.Request for the pilot

What should be specified in the request?

Key features / solution to be demonstrated

Aim

Should be able to make a proper deployment

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PILOTS are COST to the COMPANY

6. Pilot deployment plan

Should highlight

Pre-requisites for the pilot (h/w & s/w)

Software solution to be installed

The configuration in which it is installed

The steps to be carried out for deployment

The acceptance criteria

Aim

To ensure that the customer is aware of scope of the pilot

To ensure that pilot is successful

To ensure that the delivery team is aware of what to deploy and demonstrate

7.Pilot

Aim

To convince customer of the capability of the product and the company

8.Request for commercial Proposal

9.Commercial Proposal

Proposal prepared by sales team in consultation with the delivery team

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Care to be taken not to over price or under price

Care to be taken to charge properly for customization

Care to be taken to charge for out station deployment

10. Purchase order

11.Deployment plan

Aim

To that the solution is successful deployed

To keep the customer informed about the progress at every stage

Lead to the completion certificate

12.Delivery & Deployment

Delivery done from HO

Deployment done by delivery team

Deployment team to follow the plan

13.Training

Training conducted at by delivery team

Train System admin on Troubleshooting

Day to-day management

Configuring mail clients

Train users on using the web mail client

Other application such as Calendar

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14.Complitation Certificate

To be signed by customer

Lists all the steps mentioned by the deployment plan

Responsibility of the delivery channel

15.Support

Mithi customer Care

Chat, email and customer visits

3level support

16.Upgrades

To solve problems

Delivery promised features

Responsibility delivery team

17.AMC

First 6 months is free

Support team will inform Customer when he has to renew AMC.

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Processes

Identifying and/or confirming the decision-makers contact details.

Introduction of your company, products / services to the decision-maker with the

objection of making confirmed appointments / sales lead for your sales team.

Prospects frequently ask to be sent company / product literature before they will

consider setting up a meeting. If this is the case and only if they are seriously

interested, we will send out the information together with a personalized mail-

merged letter.

This mailing will be followed up 2-3 days later with the intention of making

confirmed appointments / sales leads for your sales team.

Notes from the telephone calls and other market intelligence that you have asked

us to collect will be sent to you at the end of each period. This will become a

valuable register of prospects to which we can return with new information or

proposals in order to secure a meeting. The register, which is updated daily, will

become your property at the end of the campaign.

Work Accomplished:

Contacting Customers / Telemarketing

Collecting data about their present setup

I. Whether they are using any email server

II. Are they facing any problem with current set up

III. How many users are using email solution

Product Information and suggesting solution fits

Visiting their places

Analysis

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Benefits of deploying Mithi Connect Server

High Performance, Robust and Secure platform at low cost

Being based on the open source platform and Linux, naturally aggregates the qualities of

these components in to the product .It has been adequately proved in large and high load

installation, that Linux and open source components have been the least hacked, and have

scaled up well. The licensing model of these components lends to a low cost for the

solution.

Open source building blocks

These components are high performance, secure and scalable. Also since these

components are maintained and supported by active communities, the resulting solution

is supported well

Pure Internet Architecture

Mithi Connect Server TM is deployed on a pure Internet architecture (WAN or public),

which is standard in most networks and thus forms the ready backbone of the solution.

This leads to lower client licensing and also reduces the management costs associated

with maintaining a separate email network infrastructure

Manage your Linux server from a windows PC

Mithi Connect ServerTM provides the Mithi Server ManagerTM, remote management

console, which can be run off any client platform from a browser, These implies that the

administrator need not be Linux expert to configure and Mithi Connect Server provides

the Mithi Server manager, a remote management console, which can be run off any client

platform a browser manage the email solution. This leads to reduced training and

management costs brining down the TCO. Automaton features like periodic health

reports, mail-delivery reports, alarms, security, framework, etc, all lead to reduced

deployment and management.

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Performance &Scalability Tested & certified for performance Mithi and Intel together have extensively tested the Mithi Connect ServerTM solution at

the Intel Solutions center in Bangalore for scalability and performance .A scale out plan

has been worked out with the Intel solutions group. Mithi Connect Server TM can go from

5-100,000 users on a single server or a multiple server environment

Application Scalability

Mithi Connect ServerTM provides a rich application layer with a ready email and

collaboration application set Email Server, Email gateway, mithi Web Mail (multilingual

web email client, Mithi Corporate Directory. Mithi Global Address Book, Mithi Personal

Address Book, Web Calendar, Knowledge Management, Digital resources sharing,

Online Exam)

Integration

Mithi Connect ServerTM provides rich interfaces to integrate with existing enterprise

applications like ERP, PIS, etc. These interfaces are Web services exchanging data in

XML. Extensive documentation with samples makes it very easy get started with using

the web services to access the mail engine programmatically.

Adaptable

Mithi Connect ServerTM is designed on open standards and stores all data in well-

documented RFC compliant standard formats. This provides you with vendor

independence since the data formats are not proprietary. The modular architecture allows

you choose different underlying components, which can be plugged in on demean.

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Multilingual

The Mithi Web MailTM can send and receive mail in 11 Indian languages besides English.

The languages supported are Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam,

Marathi, Oriya, Punjabi, Tamil and Telugu. The data storage and transmission happens in

the Unicode encoding thus making the mail format well understood by other systems.

Also the web mail client can attach multilingual signatures, search through multilingual

mail, etc.

Flexible licensing

Mithi Connect ServerTM provides the option to charge per server, per user or per module

thus providing the user with the choice to pay only for what is used. The per server

charge would deploy Connect Server without the application layer, in which case the

users would use clients like Outlook, etc to access the server. The per-server, per user

charge would cover the use of the application layer. The per-module charge gives the

user the flexibility to choose only the modules that he needs.

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PARTNERS AND KEY CUSTOMERS

Partnerships:

Mithi works closely with technology partners such as Intel and Red Hat to deliver the

product on the latest high performance processors/hardware and OS. Mithi is also

engaged with systems integrations and solutions providers such as HCL, PCS, CDAC

CMC, etc. to deliver solutions and services to it s customers across India.

Intel: Validation & Performance testing of Mithi Connect Server

solution on the latest Intel platforms.

Sun: Validation & testing of Mithi Connect Server solution on the latest

Sun platforms.

Red Hat: Mithi Connect Server is certified to be "Red Hat Ready" on

Red Hat Enterprise Linux.

Wipro: Partners for delivering enterprise email solutions based on Mithi

Connect Server

HCL: Partners for delivering enterprise email solutions based on Mithi

Connect Server

PCS: Partners for delivering enterprise email solutions based on Mithi

Connect Server

CMC: Partners for delivering enterprise email solutions based on Mithi

Connect Server

CDAC: Partners for delivering enterprise email solutions based onMithi

Connect Server;

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KEY CUSTOMERS

Banking and Finance

Top

IDRBT (RBI)

(Institute for

Development &

Research in Banking

Technology)

Extended MS Exchange Mithi Connect Server has been

configured to enable Web mail access to users accessing their

mailboxes via the Infinet and the Internet The Exchange

Servers host about 80+ domains and approximately 2000+

users Mithi Web mail for the Exchange servers to provide

Multilingual web access to Exchange mailboxes. Low cost

extension to Exchange servers.

UIIC

Replaced ISP Mithi Connect Servers are setup at the HO and

24 branches in an Enterprise Setup. The total number of users

configured on the entire setup is close to 6000 users.

Benefits from Internet mail server + Spam and Virus Scanning

+Web mail access. Automatic replication of directory, easier

multi server management, with disaster recovery setup was

additional gains.

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BPO

Top

ICICI One Source

Replacing sendmail servers (consolidation)

Mithi Connect Servers have been deployed as Front End and

Mail Servers at Bangalore and Mumbai offices in a Disaster

Recovery Setup. The Mail Servers also co-exist with the

existing Exchange Servers. Their in-house EIS application

have been integrated with the Mail Servers for better user

management. The number of users configured are

approximately 3000+ Rich Mithi Web mail customized to

the corporate image. Improved Manageability by using the

automatic deployment, diagnostic, auto-upgrade/patch, tools

via the Mithi Server Manager .

Mail policies for enhanced control over groups and users.

Extensions to the EIS application.

Close knit support for migration and smooth transition to the

system from Mithi was a plus.

IT Top

Datamatics

Mithi Connect Server has been deployed as an Internet Mail

Server. The number of users is approximately 1700

Ease of deploying, configuring and managing the Linux email

system from the Mithi Server Manager (Web GUI console).

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Benefits from the Mithi Web mail for browser based

anytime anywhere email access. Improved Manageability by

using the automatic deployment, diagnostic, auto-

upgrade/patch, tools via the Mithi Server Manager . Mail

policies for enhanced control over groups and users. Support

for migration and smooth transition to the system from Mithi

was a plus.

Services Top

DTDC Mithi Connect Server has been setup in extension to the

existing Lotus Notes Servers. Easier Server administration

using the Server Manager. Save additional licensing costs by

extending the existing Notes setup.

Manufacturing Top

MothersonSumi

InfoTech & Designs

Ltd.

Replace Madmen Mithi Connect Server has been deployed s a

Gateway Server to fetch mails from an ISP Server for their

India operations A separate Mithi Connect Server has been

deployed specifically to manage their International division as

an Internet Mail Server which hosts multiple domains.

Benefit from a scalable solution, which can move seamlessly

from being a Mail Gateway to being an Internet mail server.

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Corporate Manufacturing Top

Tata Projects

Replaced MS Exchange Mithi Connect Server has been

deployed as a Gateway to fetch mails from an ISP Server

Benefits from an integrated solution offering strong email and

gateway features like LDAP address book access from email

client programs, anti virus scanner, anti-spam, Mithi Web

mail for shared access, fine (granular) user configuration

control and the Mithi Server Manager .

Infrastructure Top

Ramky

Mithi Connect Server has been deployed as an Internet Mail

Server for approximately 500 users. Mithi Mail Parking

Service is also enabled for Ramky to store their mails in case

of any downtimes to the Mail Server.

Benefits from Benefits from an integrated solution offering

reliability, dependability and Feature rich solution along with

the better support.

Corporate Media Top

Sandhya Prakash

Limited

Sandhya Prakash Limited hosts its mailboxes using Mithi s

Enterprise Messaging Service on Mithi s ISP Server.

Mithi Connect Server has been deployed as a Gateway to

fetch mails from the ISP Server. Benefits from an integrated

scalable solution offering reliability, dependability and

Feature rich solution along with the better support

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Educational Top

Institute of Chartered

Accountants of India

Mithi Connect Server has been deployed as an Internet Mail

Server for approximately 200+ users Benefits from an Internet

Mail server

Govt/Public Sector Top

ARDE (Armament

Research and

Development)

Had no email solution.

Mithi Connect Server has been deployed as an Intranet Mail

Server for approximately 1500 users.

Benefited from the web services interfaces to integrate with

their PIS for directory synchronization. Also benefits from

using the Mithi web mail for providing access to users on

shared PCs, besides leveraging strong collaborative features

like the Calendar, Address books (Mithi Personal Address

Book , Mithi Global Address Book ), and corporate

directory (Mithi Corporate Directory ). Connection to their

DRONA server via the Mithi Web Mail was the key.

Govt/R&D Labs Top

CCMB (Center For

Cellular and

Molecular Biology)

Replaced Linux based Sendmail

Mithi Connect Server has been deployed as an Internet Mail

Server. A separate Mithi Connect Server as a Hot standby

Server to the Mail Server is also configured.

Benefits from integrated mail solution inclusive of spam

control, Virus Control and a Hot Standby Server. Also benefit

from Low cost replacement of SendMail server, ease of

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configuring and managing the Linux email system from the

Mithi Server Manager (Web GUI console).

National Chemicals

Laboratory

Replaced Existing homegrown sendmail setup

Mithi Connect Server has been deployed as an Internet Mail

Server

LITERATURE SURVEY

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Marketing Research Problem is information oriented and in contrast to management

decision, problem is narrowly and precisely defined. Having considered pros and cons of

marketing research process itself. This process has 7 stages, which are:

Market segmentation

PROBLEM DEFINITION

RESEARCH DESIGN

RESEARCH OBJECTIVE

SOURCES DATA

DATA COLLECTION

DATA ANALYSIS (PRIMARY, SECONDARY

AND ADVANCED)

REPORT AND PRESENTATION

AVOID AMIGUITY

WATCH TO SYMPTOMS

BE SPECIFIC BUT NOT TOO RIGID

MEASURABLE

SPECIFIC

EXPLORATORY

PRIMARY

CAUSATIVE

SECONDARY

DESCRIPTIVE

Techniques

Tools

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Market segmentation is the process of dividing heterogeneous market into homogenous

Sub-units.

Basis of market segmentation can be broadly divided into 3 major parts:

a) Customer based segmentation

b) Product related segmentation

c) Competition related segmentation

The 3-stage procedure for market segmentation adopted by marketing research experts is,

1) Survey Stage: This is divided into2 parts-

i) Focus group discussions and in depth interviews with a views to get an insight

into consumer motivation, attitudes and behavior

ii) Developing a questionnaire which is administered to sample group of consumers

2) Analysis Stage: After collecting the data it is analyzed using factor analysis.

This is used to identify factors that differentiate customer groups. Cluster analysis is

used clusters customers into maximally different groups.

3) Profiling Stage: In this stage each cluster is profiled in terms of demographics,

psychographics, media habits, attitudes and behavior and consumption habits. The

Marketer can give each segment a name based on a dominant distinguishing

characteristic.

Based on the identification of the target market and values it seeks in the brand, the

positioning platform and strategy can be worked out.

Marketing Communications and promotions

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Promotions means moving from one end to another. In marketing it means all those tools

that a marketer uses to take his product from the factory to the customer and hence

involves advertising, sales promotion, personal selling, public relations publicity and

merchandizing.

Common understanding:

For the communication to be effective, there should be a common understanding between

the sender and the receiver. In other words the receiver should not just but also

understand the content of the message in the way that the sender intended.

What I say what you listen =

What I mean what you understand

The marketing communication has five major components as illustrated:

1) Identifying Target Audience

2) Demographic and psycho graphic profile

3) Media Habits

4) Level Of Awareness

5) Developing Communication Objectives

Levidge and Steiner s Hierarchy of consumer response model

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Awareness

Liking

Preference

Knowledge

Conviction

Purchase

Cognitive Level

Affective Level

Connative Level

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THEORY ABOUT MAIL SERVER

A mail sever is an application that receives email from email clients or other mail servers.

It is the workhorse of the email system. A mail server usually consist of a storage area a

set of user definable rules, a list of users and a series of communication modules. The

storage area is where mail is ordered for local users, and where messages that are in

transmit to another destination is temporarily stored. It usually takes the form of a simple

database of information.

The User-defined rules determine how the mail server should react when determine the

destination of a specific message, or possibly react to the sender of the message. For

example: specific email addresses can be barred, or certain users can be restricted to only

sending messages within the company .The list of users is a database of users accounts

that the mail server recognizes and will deal with the locally. The communication model

is the component that actually handles the transfer of message to and from other service

and email clients. Depending upon the requirement of mail service. Their may be number

of different module install for use. A person sometimes called postmaster. Maintain the

mail service and the list of use accounts that it supports.

Moat mail services are designed to operate without any intervention during normal

operation.

They wait fro message to be send to them process is accordingly, or collect message from

other mail servers at predetermined intervals.

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How does email get from the email client to the email server, and vice

versa?

When sending mail, the email; client finds the mail server using the Domain Name

System (DNS) and contacts it using the simple mail transfer protocol (SMTP).

Once the mail server has been contacted, the message is sent and the email client then

proceeds to send any further pending messages, or logs out of the mail server. To collect

mail a similar procedure is followed, using the post office protocol (POP), with the email

client sending an account name & password to tell the mail server who s mail to collect

before collecting waiting messages, which are then collected one at a time.

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RESEARCH METHODOLOGY

What is difference between Research Methods and Research Methodology?

There is difference between Research methods and Research Methodology. Research

methods may be understood as all method/ techniques that are used for conduction of

research.

Research methodology is a way to systematically solve the research problem . It may

be understood as a science of studying how research is done scientifically.

When we talk of research methodology we not only talk of the research methods but also

consider the logic behind the methods we use in the context of our research study and

explain why we are using a particular method or technique and why we are not using

others so that research results are capable of being evaluated either by the researcher

himself or by others.

Types of Research

a) Descriptive and Analytical

b) Applied and Fundamental

c) Quantitative and Qualitative

My project is mainly concerned with descriptive type of research as well as I had taken

the help of analytical methodology to go for conclusion.

DESCRIPTIVE RESEARCH:

Descriptive Research includes survey and fact finding enquiries of different kinds .The

2major purpose of descriptive research is description of the state of affairs as it exists at

present In social science and business research we quite often use the term Ex facto

research for description research studies. The main characteristic of this method is that

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the researcher has no control over the variables; he can only report what has happened or

what is happening. Most Ex post facto research projects are used for descriptive studies

in which the researcher seeks to measure the items as for Ex frequency of shopping,

preference a people or similar data Ex post facto studies also variable includes attempts by

researcher to discover causes even they can not control variable. The methods of

research utilized in descriptive methods are survey methods of all kinds including

comparative and co-relational methods. In analytical method on other hands, the

researcher has to use facts or information already available, analyze these to make critical

evolution of material.

COLLECTION OF DATA

There are several ways of collecting the appropriate data, which differ considerably in

context of money costs, time and other resources at the disposal of the researcher.

a) Primary data collection

Primary data can be collected either through experiment or through survey. If the

researcher conducts an experiment, He observes some quantities observation or the data,

with the help of which he examines the truth contained in his hypothesis. it consists of the

followings type-

i) By observation

ii) Through personal interview

iii) Through Telephonic interview

iv) By mailing questionnaires

v) Through schedules

.

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We have collected the primary data through schedules

Under this method enumerators are appointed and given training. They are provided with

schedules containing relevant questions. These enumerators go to respondents with these

schedules. Data are collected by filling up the schedules by enumerators on the basis of

replies given by respondents. Much depends upon the capability of enumerators so far as

this method is concerned.

b) Secondary data collection

Besides the data which is available internally, the researcher ma be required to collect

environment-related information from the industry sources, trade associations, end-user

industries, and various socio-economic studies on the demographic data conducted by

private bodies or government institutions to understand the problem in depth and arrive at

the relevant hypotheses.

Secondary data can, therefore, be either internal or external to the organization. It is not

primarily collected for the problem under consideration, but is already available for use in

the research process.

Secondary data may either be published data r unpublished data. Usually published data

are available in:

(a) Various publications of the central, state are local governments;

(b) Various publications of foreign governments or of international

bodies and their subsidiary organizations;

(c) Technical and trade journals;

(d) Books, magazines and newspapers;

(e) Reports and publications of various associations connected with

business and industry, banks, stock exchanges, etc.;

(f) Reports prepared by research scholars, universities, economists,

etc. in different fields: and

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(g) Public records and statistics, historical documents, and other

sources of published information.

The sources of un2ublished data are many; they may be found in diaries, letters,

unpublished biographies and autobiographies and also may be available with scholars and

research workers, trade associations, labour bureaus and other public/private individuals

and organizations.

Determining Sample Design:

Cluster sampling and area sampling:

Cluster sampling involves grouping the population and then selecting the groups or the

clusters rather than individual elements for inclusion in the sample. Suppose some

departmental store wishes to sample its credit card holders.

Area sampling is quite close to cluster sampling and is often talked about when the total

geographical area of interest happens to be big one. We first divide the total area into a

number of smaller non-overlapping areas, generally called geographical clusters then a

number of these smaller areas are randomly selected and all units in these small areas are

included in the sample It also makes the field interviewing more efficient since

interviewer can do many interviews at each location.

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Working Hypothesis

Hypothesis is usually considered as the principle instrument in research. It s main

function to suggest new experiments and observations. In fact many experiments are

carried out with the deliberate object of testing hypothesis. In social science where direct

knowledge of population parameters. The hypothesis ma not be proved absolutely but in

practice it is accepted if it has withstood a critical testing,

Ordinarily when one talks about hypothesis, one simply mere means assumption or some

supposition to be proved or disproved. But for a researcher hypothesis is a formal

question that he intends to resolve.

Thus a hypothesis may be defined as, a proposition or set of proposition set forth as an

explanation for the occurrence of some specified group of phenomenon either asserted

merely as a provisional conjecture to guide some investigation or accepted as highly

probable in the light of established facts.

Quite often a research hypothesis is a predictive statement, capable of being tested by

scientific methods that relate san independent variable to some dependant variable.

For E.g. The automobile A is performing as well as automobile B. Thus we may

conclude that a hypothesis state that we are looking for and it is proposition, which can

be put to a test to determine its validity.

Hypothetical Statement:

The large potential market is there for messaging solution provider companies for connect servers & associated services mainly for those who based on OSS& Linux platform and supports Microsoft at Front-end.

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Data Analysis

A) Email Server used by respondents

a) Tabulation of Information

Particulars

Sendmail

MS Exchange

Lotus Notes

Mdaemon

Postmaster

Any Other

Total

No. Of Customers

43 63 24 00 13 07 150

b) Diagrammatic representation

Emai Server Users

29%

41%

16%

0% 9% 5% Sendmail

MS Exchange

Lotus Notes

Mdaemon

Postmaster

Any Other

c) Interpretation-

Out Of 150 targeted customers-

29% respondent having set up with Sendmail

41% respondent having MS Exchange

16% respondent having Lotus Notes At their Setup

9% respondent having postmaster usage

5% respondent having other servers

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B) Problems and Pain Points

a) Tabulation of Information

Particulars

Security Virus Spam No Webmail Disaster recovery Any Other

Total

No. Of Customers

4 50 70 10 11 5 150

b) Diagrammatic representation

% Of problems and pain Points

3%

33%

47%

7%

7%

3%

SecurityVirusSpamNo Webmail Disaster recoveryAny Other

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c) Market Share:

Market Share

32%

23%15%

30% MS Exchange

Lotus Notes

MCS

Any Other

It is seen from data Collected:

32% users use MS Exchange.

23% Use Lotus Notes.

15% use Mithi Connect Server

Use of Other Servers is 30%

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FINDINGS

From The Questionnaire we came know followings points:

Organizations having more than 100+ users goes for MS Exchange mostly.

Those are having In House Internet mail Server.

All major Org. are having In-house Internet mail Server and need for extend their

present mail server

For anti-Virus Scanners the Symantec-Norton on Windows is having the major

priority.

All Software service providing companies would like to know more for disaster

recovery setup to secure their database.

With email server set up every organization want their AMC (annual Maintenance

Contract) with efficient cost.

Mithi having better prospects in email systems consisting additional feature like

Multilingual emailing (Indian Languages).

All US based software companies are having Main Mail Server in USA, so the

Company having better opportunities in services likes extension.

Many Companies having DSL link for Internet while all big Org. are having

Leased Line and RF link.

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LIMITATIONS

Every Product has Limitations it is wise to point them out instead of glossing over them

the analysis and recommendations of the report are extremely crucial to the success of the

Mithi Software. Earnest efforts were made to extract true and genuine information yet the

findings are tied up the followings boundaries:

1. Many times I had to face the problem Biased reply of the respondent.

2. During the project the worst problem I had to face was of, Raining due to which

I am not able to meet the respondent on time as per schedule.

3. Most of administrators are not ready to give data as per the response of

questionnaire.

4. Respondent was busy many times and which brings limitations on collection of

data.

5. The research was conducted within the specific time duration.

6. The research was conducted on small sample of respondents, which is not

sufficient to predict a good result.

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CONCLUSIONS

Every lead oriented and success-willing organization wants to reduce their cost and wants

to maximize their profit and market share. This is the product appeal for Mithi software

to grow business.

In pune and territory region there is large scope for development in IT, Biotech and

manufacturing industry due to various supporting reasons and factors hence many new

set-ups are in progress which is the main target for company. In this way we come to

know how much potential is for EMS service.

Beside this many small firms are also quite possessive about this expenses hence

interested mainly in hosting Services and small contracts like extension of mail server

and mail gateways.

IT related business is not governed by brand name or loyalty so the emphasis is not only

on creating the but also retaining it.

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RECOMMENDATIONS

1. Open source users mainly based on Linux is the focused target customer for the

Mithi.

2. Mostly keep focus on Sendmail users of email servers.

3. Company should invest money advertising through media like magazines and

personal selling.

4. The sales executive should go to each outlet of their route once in a week and try

to cover outlet that are in a network.

5. Company should make proper schedule or particular days for hearing the

complaints of their customer.

6. To build good image corporate level seminars and function should developed by

company.

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BIBLIOGRAPHY

Books referred:

Kothari. C.R. (Former Principal)

Research Methodology Methods and Techniques

New Age International (P) Limited, Publishers

Sangeeta Agrawal

Marketing research

Global Business Press

Kotler Philip

Marketing Management

Patparganj, Delhi, Perason Education, 2005

Website referred:

www.mithi.com

www.stpi.com

Search Engines:

www.Google.in

www.msnsearch.com

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