Spreek jij de taal van de klant?

Marketing ≠ promo gifts

Basic idea:Adapt as little as possible by looking for your natural audience

3 step program

What do you do best? Who cares about that?

1 2

3

Make it even better for them!

Who are you?

=

Talent + Vision

1

Talent: What do you do better than anyone,even on a rainy monday morning?

What is your “why”? What is your utopia?

Expose yourself: who are you?

What do you stand for?

People don’t trust perfection

Segmentation

2

1) Analyse the total market: probing

2) Cut the market in segments: why do they buy?

Segment: “A group of customers with the same needs and interests”

3) Pick your segment: for who are you the most valuable?

Segment check: Which of their challenges can you resolve?

4) Create maximum fit

3

Talk the talk, walk the walk

Dare to choose: you win some, you lose some

Website: Don’t hide yourself, you are the artist

Website: Use pictures of situations they recognize

Website: Assume no knowledge

Website: Tell them what dream you can realise

Website: Tell them your specialty and show them

Website: References, references, references, ...

Salestalk: Talk their language by not talking

Salestalk: Talk their language by repeating their goals

Salestalk: don’t assume they know how it works

Linkedin www.hamiltoncoaching.be