‘Strategist’ Is a Dirty Word

Design experiences, don’t write promises

The best client (and team) engagement is visual…Photo credit

…not a written promisePhoto credit

Don’t let people down

Promises can be hard

to keep

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Summarise objectives

Credit

Visualise positioning and brandingPhoto credit

Start architecting… together (with generalists)Photo credit

Wireframes are the design before the design…Photo credit

…so let the interface designers in earlyPhoto credit

The build enables a design and feature set…Photo credit

…so let the developers have their sayPhoto credit

Don’t brief the client (or next guy) with stacks of wordsCredit

Realise that strategy is about an experience…Credit

…so design experiences, don’t write promisesCredit

Andy Howard

User Experience Designer (slash Digital Strategist)

http://andyhoward.id.au