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HBO did masterful job of strategically placing itself between terrestrial TV’s and movie theaters’ offerings It created a new market – the at-home premium movie channel not heavily regulated by FCC An example of Blue Ocean Strategy in the television industry
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• HBO did masterful job of strategically placing itself between terrestrial TV’s and movie theaters’ offerings
• It created a new market – the at-home premium movie channel not heavily regulated by FCC
• An example of Blue Ocean Strategy in the television industry