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Strategy Canvas HBO's Blue Ocean Entry in the Television Market

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HBO did masterful job of strategically placing itself between terrestrial TV’s and movie theaters’ offerings It created a new market – the at-home premium movie channel not heavily regulated by FCC An example of Blue Ocean Strategy in the television industry

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Page 1: Strategy Canvas HBO's Blue Ocean Entry in the Television Market

Page 2: Strategy Canvas HBO's Blue Ocean Entry in the Television Market

• HBO did masterful job of strategically placing itself between terrestrial TV’s and movie theaters’ offerings

• It created a new market – the at-home premium movie channel not heavily regulated by FCC

• An example of Blue Ocean Strategy in the television industry

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