Embed Size (px)
DESCRIPTION
Overview of strategic approach to community investments.
Citation preview
Strategic social investments.
Main principles.
Dace Avena, Ilva Pudule
Institute for Corporate Sustainability & Responsibility
Community in the CSR concept
Corporate sustainability and responsibility
Strategy & Analysis
Governance Social
dimension Economic dimension
Environmental dimension
Why?
Reputation & Loyalty
Qualified and motivated employees
Healthy business
environment Quality of life
What is important?
Research & Analysis
Policy, priorities
Governance
Evaluation & Control
Which stakeholder groups are
expecting your investments?
Customers Existing Employees
Students as Potential
Employees
Local Community
members
What do beneficiaries expect?
Philantrophy? Active
engagement?
Social programmes?
Cooperation?
What should be considered?
• What is important to my clients, employees?
• What is important to the company?
• What are our strategic goals?
Why the system is needed?
Link with business strategy
Transparency
Effective processes
Recognition by beneficieries
How employees can be
engaged?
• Personal investments
• Project evaluation
• Volunteering
Why it is important for
business?
Loyalty Professional development
Team strengthening
Recruitment
What are benefits for
employees?
Awareness on company’ s
support policy
Development of skills
Opportunity to show talents,
skills New contacts
What next?
Available resources
Responsibilities Implementation Evaluation
