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Table of Contents

1. Executive summary 3

1.1 Preferred Option 3

1.2 Alternatively 3

2. Analysis 4

2.1 Vision/ Mission Analysis 4

2.2 Objectives 4

2.3 Macro or External Environment 5

2.4 Industry Environment – Porters Five Forces 7

2.5 Internal Analysis 10

2.6 Financial Analysis 11

2.7 SWOT – Summary 12

3. Options 13

3.1 Option 1 13

3.2 Option 2 13

4. Choice what we are proposing 13

5. Action Plan 14

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1. Executive summary 3

Creating Art with Reclaimed Materials

Reduce waste by upcycling materials that can be made into usable art.

Teach our community how recycling helps reduce our carbon footprint

Educate how reducing deforestation helps to replenish our earth.

Finding an outlet for relaxation helps in expression of creativity.

1.1 Preferred Option 3

Upcycling pallets and end cuts of wood that are gotten through in kind donations.

Keep cost of materials low by using upcycled materials.

Each item created has its own individual thumbprint.

Create items that are 90% or more made of recycled wood.

1.2 Alternatively 3

Use mix of upcycled wood and newly processed wood products.

Keep cost down through using the largest portion of materials from upcycling.

Create items that are 75% or more made of recycled wood.

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2. Analysis

2.1 Vision/ Mission Analysis

The following table identifies the suitability of the current vision and mission statement, including the values statement where it is separate to the vision and mission

Does your vision or mission Comment

Clearly defined your customers Local residents, Vacationers, Condo OwnersIdentify the markets your business operates in Seasonal Gulf Coast LocationIdentify the importance of technology Upcycled materials and emotional memories

Is the science behind this market Seem concerned for survival, growth & profitability

Project is labor intensive, the market will be best approached in an outdoor venue for this seasonal location. Building an online presence will help promote the brand and help to establish the prices.

State your economic objectives Create Self sustainability by developing a talent.

Describe your briefs, aspirations & values Set the example for others that have a desire to create self-sustainability by using their talents. Help others to find their creative path through learning relaxation techniques. Help others to find their path to enrich their standards of living and quality of life.

Identify your competitive strengths Earth conscious practices, holistic approach in finding creativity, online and face to face sales.

Include a concern for public image, social community and environment

Public awareness of recycle, reduce, and reuse has been hindered because of years of not having this practice available in our area.

Outline the importance of your employees/participants

Our goal on staffing is to bring employees/participants in as apprentices allowing them to create works using our same concept of upcycled materials while helping them build their own self-sustainable business through our guidance.

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2.2 Objectives

Describe your business objectives, what you hope to achieve over the next three to five years

Objectives Metric for Year ___________Creating Art with Reclaimed Materials Continual

Bring in Employee/Participants 1-3 in first year

Build online Arts & Craft Consignment Continual Starting with 4 online clients and more than 20 by the end of the first year. Increase profitability by continuing to seek out local artisans to place products on our site

Build storefront presence Year 1 Seaside Farmers Market/Year 2-forward continue seaside market and find permanent storefront/workshop

Seek out local condo décor suppliers and promote locally created products for their condo furnishings

Continually, work to increase the yearly clients

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2.3 Macro or External Environment

Using PESTLE

- Political- Economic- Social/ Culture- Technological- Legal- Environmental (Environmental issues, global warming, pollution, etcetera)

And adding “International”

Environmental Factor CommentsPolitical/ Legal The legal and government systems within

which an organization functionsLocalm Feerak

Economic Are there any local, national, regional or global technology changes that may impact you or your customers?

Social-Cultural The attitudes, values, norms, beliefs, behaviors and associated demographic trends characteristics of a given geographic area

Technological Are there any technology changes that will affect your business?

Environmental Are there any technology changes that will affect your business?

International The developments outside an organizations home country, with potential to impact to impact the organization

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Summary of SWOT for Macro Environment Analysis

Organization Threats

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2.4 Industry Environment – Porters Five Forces

Learn how to, some useful Porters Five Forces Links

Porter’s five forces overview

Industry rivalry The bargaining power of suppliers The bargaining power of customers The threat of new entrants The threat of substitute products

Industry Rivalry Comment on the extent of competition between competitors

Rating

Industry growth ratesHigh fixed costsIntermittent over capacityProduct differencesBrand identitySwitching costsInformational complexityConcentration & BalanceDiversity of competitorsCorporate stakesExit barriersIndustry rivalry overall rating

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The bargaining power of customers (buyers)

Comment on the degree of customer power in your industry

Rating

Differentiation of outputsSwitching costsPresence of substitutesIndustry concentration relative to buyer concentrationBuyer information about supplier productsBuyer profitabilityDecision makers incentivesThreat of backward integrationBargaining power of customers (buyers) overall rating

The bargaining power of suppliers

Comment on the degree of supplier power Rating

Differentiation of inputsSwitching costsPresence of substitute productsSupplier concertation relative to industry concertationImportance of volume to suppliersCost relative to total purchases in the industryImpact of inputs on cost or differentiationBuyer information about supplier productsBuyer profitabilityDecision makers incentivesThreat of backward integrationBargaining power of suppliers overall rating

The threat of new entrants Comment on the ease of entry to your industry

Rating

Economies of scaleProprietary product differencesBrand identity

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Switching costsCapital requirementsAccess to distributionAbsolute cost advantageGovernment policyExpected retaliationThreat of new entrants overall rating

Threat of substitute products or services

The extent that different industries other substitute products

Rating

Relative price performance of substitutesSwitching costsBuyer propensity to substituteSubstitute overall rating

Porter’s Five Forces SWOT Analysis

Opportunities Threats

Strengths Weaknesses

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2.5 Internal Analysis

Resources -3 -2 -1 0 +1 +2 +3Tangible Resources

ProductsPatentsAssetsEquipmentOther

Intangible ResourcesEmployee goodwillCustomer goodwillReputationOther

CultureLeadershipInnovationRisk toleranceResult focusOther

Internal SWOT

Strengths Weaknesses

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2.6 Financial Analysis

Ratio Year

Current RatioQuick RatioCash RatioTotal debit ratioDebit Equity RatioTimes Interest EarnedReturn on EquityReturn on total assetsNet Profit/ SalesExpense / SalesAsset turnoverPrice Earnings Ratio

Summary Of Financial Analysis

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2.7 SWOT - Summary

Strengths Weaknesses

Opportunities Threats

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3. Options

3.1 Option 1

3.2 Option 2

4. Choice what we are proposing

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5. Action Plan

No Action Due Owner Status