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This is precisely the time to consider why, how and where you donate based on adopting the principles of Strategic Philanthropy. More smart thinking here: www.peterlevitan.com
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2. Think bottom line. If you and other businesses see a tangible benefit from giving, you and theywill give more. This may be the most compelling point of all.Facts to support the concept of Strategic Philanthropy:According to the 2007 Cone Cause Evolution Survey, a national survey on the attitudes of Americansabout corporate giving, there are many benefits to be accrued from Strategic Philanthropy:87% of respondents said I am very/somewhat likely to switch from one brand to another that isabout the same in price and quality if the other brand is associated with a cause.85% of respondents said A companys commitment to a social issue is important whendeciding which companies they want to see doing business in their community.88% of respondents said I want companies to talk about their cause and corporate socialresponsibility efforts.77% of respondents said A companys commitment to a social issue is important when Idecide where to workCitrus employs Strategic PhilanthropyCitrus is closely aligned with the Make-A-Wish Foundation of Oregon. We donate our services inproducing marketing strategies, branding, collateral materials and Internet marketing. We mention ourMake-A-Wish association and show our work when we pitch new business. Our CEO is on the board.Importantly, our account management team, designers and copywriters view working on Make-A-Wishas one of the most rewarding things that they do at Citrus. Granting wishes is very important to us.Everyone at Citrus benefits from our association.If you are interested in learning more about Strategic Philanthropy and how it can help grow yourbusiness please give me a call at 541.550.4220. Our only goal is to help you to better understand howStrategic Philanthropy can help our local charities. Citrus Bend & Portland www.citrusbegin.com 2