Hav..MorTeam Members :-

Ankit MhatreMegha IngaleRamesh ShenoySushant NaiduRithvik ShettyVani Kandan

Teach

er N

ame :

-

Prat

ibha

Mam

Strateg

ic

Managem

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Hav-Mor Ice cream

Introduction Of

HAV-MOR Ice-Creams

Hav..Mor

Raw MaterialsSuggested

LocationProduction Process

Market Potential

Infrastructure

Introduction

Product Uses

VISION AND MISSION

“To become an Indian MNC in frozen foods”.

“To provide products and services at an affordable price without compromising

the quality”.

To meet the tastes and preferences of the customers our company is coming with new flavours

that are not available in market….

INNOVATIVE PRODUCTS

WHILE PROCESSING

AFTER PROCEESING

•AYURVEDIC ICE-CREAM.

INNOVATIVE PRODUCTS

Chocó orange ice-cream.

NON DAIRY FROZEN DESSERTS

To provide simple frozen gastronomic joys to those

of us who are vegan, or lactose intolerant or have

immune issues with milk proteins or just decided

to remove dairy products from their diet. For these

we offer our non-dairy line of frozen desserts. These

ice-creams are based on coconut milk and cream

and contains no casein or added sugar.

LIST OF VARIOUS NON DAIRY ICE-CREAM FLAVOURS

White chocolate coconut ice-cream.•Strawberry coconut ice-cream.

•Chocolate chip coconut pistachio ice-cream.•Coconut vanilla peach ice-cream.•Vanilla rasberry coconut ice-cream.•Blue berry coconut ice-cream.

PROBIOTIC ICE-CREAMS

Probiotic ice cream is enriched with live beneficial cultures to help your overall well being and health.

What does Probiotic ice cream does:

Improves immunity

Improves digestion

Prevent gut infection

Manages traveler’s diarrhea.

Peanut butter pro biotic ice-cream

BCGMatrix

Hav..Mor

Star

Cash Cow

Dog

Question MarkChoco -

orange Ice Cream

Pineapple Ice Cream

Choco – Bavarian Pie

Special Banana Split Sundae

Hav..Mor

PESTLE ANALYSIS

Political factorsEconomic factors

Social factorsTechnological factors

Legal factorsEnvironmental factors

STRATEGY

To do continuos innovation in the flavoursTo develop new products and new markets

To grow the businessMaximize profits

Licenses

Types of Business Licenses•General Business Licenses•Home Business•Special Business License•Employee Permits•Solicitors Permit

BASIC LICENSESThere are two basic licenses that most businesses will have to obtain prior to start up: the fictitious or assumed name certificate, commonly known as a DBA and an employer identification number or EIN. A DBA is needed anytime you are doing business under a name other than your legal name--this includes businesses in Texas, which can obtain a DBA at the county level. The fee to get a DBA varies by county.EINs can be obtained for free from the Internal Revenue Service (IRS) online and are also known as a federal tax identification number. An EIN is needed if you will have employees, have a Keogh plan (a pension plan for the self-employed) or are operating as a corporation or partnership.

General Business Licenses

Employee Permits (Must apply in person at City Hall)

Solicitors Permit

Home Business

Special Business License (Must apply in person at City Hall)

ADVERTISEMENT

Advertising is generally done in

two ways:Digital

Traditional

SWOT ANALYSIS

Strengths

Strong market in India

Varieties of Ice Creams Weakness

Lack of Professionalism

Prices are somewhat high as compared to Amul. Opportunities

Ability to increase productionl due to installation of new technology

To sell our Ice Creams internationallyThreats

Increasing number of competitors

Increasing demand of Amul

4P’S OF MARKET

PRODUCT PRICE PLACE PROMOTION

Ice-cream ₹10-₹200 Rural areas All types of media

G.E MCKINSEY 7S MODEL

Hav..Mor

Hav..Mor

Strategy

Systems

Structure

Shared values

Style

Staff

Skills

STRATEGY Maintain and build

competitive advantage

STRUCTUREFree form orng of

hierarchy , principle of flexibility based team,

team leader.

SYSTEMDaily activities and

procedure

SHARED VALUES

Customer delight , transparency & integrity

STAFF

Training & development of emply

SKILL

Highly skilled, semi and low skilled emply

STYLE

leadership, vision & supportive style, open door

policy, sharing info

HARD ELEMENT SOFT ELEMENTS

BALANCE SHEET

FINANCIAL STATEMENT

AS AT 31.03.2013 (RS IN LACS)

AS AT 31.03.2014(RS IN LACS)

AS AT 31.03.2015 (RS IN LACS)PARTICULARS

17334.63

17334.63

The strategies have to be implemented in such a way

that the company survives in the market and copes up with the problems effectively……