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M-6037 NikitaM-6038 SayaliM-6040 JagrutiM-6041 JyotsnaM-6042 Sanjay
STRATEGY involves answers to the three basic questions that defines business
WHO ARE OUR CUSTOMERS?
WHAT VALUE DO WE PROVIDE?
HOW DO WE DELIVER THAT VALUE?
Mcdonalds is known for its innovative market positioning. The restaurant which was started in 1948 with one outlet now has footprints across the globe.
Happy meal- A combo meal for children featuring a free toy that made Mcdonalds restaurant most demanded across the globe.
Drive thru – A comfort for a customers to beat their hunger with quick purchase of meal.
•In France Mcdonalds was coming out with the a buggatte –based burger called “McBuggette” and McDonalds continues its investment strategy of trying new.
•Subway can grab the shares from McDonalds
•If TATA Nano can figure out how to make car for under Rs. !,00,000 then fast food restaurant can figure out how to create affordable healthy meal
•Usually referred to as DoCoMo.
•Platform-arising out of the strategic joint venture between Tata Teleservices Tata Group & Japanese telecom giant NTT Docomo in November 2008.
•Launched GSM services on 24 June 2009.
•Prepaid and Postpaid services.
•Popular in semi-urban and rural areas.
•India-world’s fastest growing telecom markets.
•Operators were charging consumers ‘on a per-minute pulse’
Eg: Airtel, BSNL, Idea, Loop Mobile, MTNL, Reliance, Videocon and Vodafone
•It was the 8th entrant in a market.
The campaign – Why can’t your mobile operator count in seconds????
Tata DOCOMO went from start-up to ‘double-digit million’subscribers in 3 monthsTelecom Regulatory Authority of India suggested that all telecom operators should introduce a per second plan in consumer interest.
•“Pay-per-use”
•“Not pay for the unused”
•“Pay for what you use”
•The concept had its genesis in the Tata values of honesty, integrity and customer first.
•Awards
•All Telecom operators now following the per second pulse.
•Tata DOCOMO riding on the pay per second campaign.
•The per-second pulse campaign is seen as a path-breaking communication that successfully questioned an existing paradigm.
•Currently operates GSM services in 18 of 22 telecom circles…
Founded in 1984
Headquarters located in waterloo, Ontario
Controls over 55% market share
Research in Motion maker of the BlackBerry mobile device
BlackBerry devices support a large variety of instant messaging features, with the most popular being the proprietary BlackBerry Messenger service.
It is a Internet-based instant messenger application that allows messaging between BlackBerry users.
Send and receive messages with unlimited length.
Share photos, videos and more with multiple
contacts at once.
Send music files.
Create and join groups.
Share location.
• Different theme and layout of BBM
• More animated display pictures
• A short cut of editing your status and display picture
About the CompanyColgate has grown in to a multinational corporation known for its toothpaste and oral hygiene products.
It was founded in 1806 by William Colgate
Colgate’s major advantages are the strength of its brand and its strong global presence : over three quarters of its revenue comes from outside the united states.
Branding Strategies
Colgate’s brand positioning as…
i. “ Dental cosmetic brand.”
ii. “Natural brand”.
Creative Strategies
Informational Strategies
Colgate Pricing Strategy.
Strong Relationship with its retail trade Partners.
Segmentation Strategy.
1.PROMOTIONAL STRATEGIES OF COLGATE
2.ADERTISEMENT
3.SALES PROMOTION
5.CONSUMER PROMOTIONAL STRATEGIES
STRATEGIES OF
4.CHANNELS
- Contains corporate strategy, value chain presence & SWOT Analysis.
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors.
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies.
