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(Adapted from David Armano’s model) Source: SinoTech Group (China) Limited
Initiative report: rethinking paid, earned & owned (media)
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![Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]](https://img.pdfslide.us/doc/110x75/554f0359b4c90577698b5042/social-media-integrating-paid-owned-earned-adtech-san-francisco-2013.jpg)
