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From Concept to Contract to Launch Storyworld Monday 31 st October 2011, San Francisco

Storyworld 2011: Concept to Contract to Launch

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The panel I chaired on taking intellectual property across platforms by working with various partners.

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  • 1. From Concept to Contract to Launch StoryworldMonday 31st October 2011, San Francisco

2. Robert PrattenCEO & Founder, Transmedia Storyteller Ltd 3. Panelists Lenny BrownDirector, Creative & Business DevelopmentTHQ Brent FriedmanFounding PartnerElectric Farm Entertainment Tricia PasternackTransmedia Producer,Random House Worlds 4. Transmedia storytelling 5. Homefront 6. Valemont 7. Lenny BrownDirector, Creative & Business DevelopmentTHQ 8. Brent FriedmanFounding PartnerElectric Farm Entertainment 9. ELECTRIC FARM ENTERTAINMENT PRESENTS: A Transmedia Property in Partnership with MTV & Verizon 10. THE VALEMONT STORYTHE VALEMONT STORY VALEMONT is a university for vampires set in the real world. With a Massachusetts address, a 400 year old backstory, and a slew of famous alumni from human history (like Walt Disney and Einstein). Oh, and weve got some seriously hot bods, too. As the foundation for our story we crafted an ALTERNATE HISTORY for mankind and a DEEP MYTHOLOGY of rules and lore. This offered a drillable storyverse for fans to explore. 11. THE VALEMONT EXPERIENCEElectric Farm Entertainments VALEMONT was an unprecedented 360 series. Theshows played out on: Linear TV VOD Online MobileBy integrating every platform and screen as entry points of the VALEMONT world theshow delivered an INTERACTIVE and truly transmedia experience. 12. VALEMONT PARTNERS +INNOVATIVE DISTRIBUTION: MTV used on-air to promote online 1st 12 episodes (2mins ea) aired in ad pods around networks highest ratedshows, The Hills and The City 12th episode cliffhanger, and extensive network marketing push, drove fans tofollows the remaining 23 episodes online at MTV. ComORGANIC INTEGRATIONS: Verizon woven into experience Verizons products (wireless, voice, text, video, imaging) were seamlesswoven into storyline with a Verizon branded phone at the center of the story Every new student enrolled at Valemont U received an virtual Verizon phonewhich served as a tool for news, msgs, clues, video and plot developments 13. THE CONTENT LAYERSThe VALEMONT uses each platform to enhance the storytelling and offer different entry points forfans to INTERACT and INFLUENCE the program.INTERACTIVE STORYTELLING fans could participate in an immersive world and CHOOSE whichSIDE they belonged to this delivered one of TWO ENDINGS.SOCIAL NETWORKS a community that could comment on the happenings at Valemont, shape itsown ideas and content around the show, and connect to other STUDENTS.MOBILE with Erics phone a key component of the story, we offered a direct 2-way relationshipwith fans through video & SMS (3rd screen also adding view on the go content)THE ARG fans could delve deeper into the experience & mythology of VALEMONT through anARG, providing deeper interaction than short form episodes or linear TV allows 14. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCEVALEMONT U WEBSITE 15. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCEINVESTIGATORS BLOG 16. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCEPOPPYS BLOG 17. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCETWITTER 18. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCEFACEBOOK 19. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCEVALEMONT COMMONS 20. TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE MOBILE Verizon SMS CampaignONLINEPREQUEL Episodes / RUSH WEEK SOCIAL MEDIA Facebook Quiz 21. VALEMONT EPISODE 1 22. Tricia PasternackTransmedia Producer,Random House Worlds 23. Books are doorways to worlds 24. Home to the worldsand extraordinarygreatest storytellersworlds of fiction 25. HOMEFRONT was not a full-scaletransmedia project, but was highly important in establishing creativetrust between RHW, IP authors(Raymond Benson and John Milius) and THQ.Book publishing capability is ouradvantage