STORYTELLING

@NICKWECREATE

LONDON, SEP 2012

NICK JANKEL, WECREATE

FOR LEADERS & CHANGE-AGENTS

FAST

wecreate is a venture focused on purpose-driven innovation & purposeful leadership.

breakthrough innovation. CSR-led innovation. open innovation. service design. leadership dev. org design. innovation cultures & labs. masterclasses. training. coaching.

1000PITCHES

FUNDING, INVESTMENT, PARTNERSHIPTV, PUBLISHERS, TALENT AGENTSCONSUMERS / CITIZENS / AUDIENCES

WHO WE WORK WITH

WHO WE WORK WITH

NOFAR MORE COMMON THAN YES

WANT TO METABOLIZE THOSE RESPONSES INTO BRILLIANCE

WHAT ORDER SHOULD IT BE IN?

CHALLENGEATTRACT ENOUGH SUPPORT BEFORE THE TIME YOU CHOOSE (FEEL FORCED) TO QUIT

INTRODUCE YOURSELF BRIEFLY

TELL THEM IN 1 MINUTE YOUR PROJECT / IDEA / PASSION

AUDIENCEEVERYONE IS AN

EVEN A TECHNICAL EXPERT OR INVESTOR!

WHAT ARE THE TOP 3 NEEDS OF AN INVESTOR?

“Your idea is not the investor’s biggest concern.”

TECHSTARS LESSONS TO ACCELERATE YOUR START-UP

INVESTORSGUAGE RISK

“As cocaine dealers, crane operators and tweeting politicians know, every venture involves risk.”

THE NEW YORKER

RISKMARKET PRODUCTPEOPLE

PITCHMARKET: BIG & READY PRODUCT: RIGHT & DEFENDABLEPEOPLE: CAPABLE & INTENTIONAL

“Investors back the jockey not the horse.”

PROVERB

ENGAGEYOU: TRACK RECORD, PRESENCE, FUTURE PERFORMANCEYOUR IDEA: NEED, MARKET SIZE, DEFENDABLE, SCALE ETCYOUR RESOURCES: TEAM, IP, FUNDS, BACKERS

10 MINS!ATTENTION SCARCITY

“When you’re conversing with coworkers, customers, or investors, the richness and meaning of your story is what people really buy. Everybody thinks it’s the return on investment that you’re selling...but it’s really the story about ROI that an investor takes away.”TOM DUREL FORMER CIO/SVP, BLUE CROSS BLUE SHIELD, FORMER CEO, OCEANIA

STORYIS THE KEY TO THE KINGDOM OF IMPACT FOR ALL LEADERS & CHANGE-AGENTS

“Whoever tells the best story wins.”

JOHN QUINCY ADAMS

Purpose& TOC

Design for Impact

BreakthroughPropositions

Impact Models

Brand Strategy

Scale Strategy

BreakthroughLeadership

Collaboration Strategy

Impact Story & Pitching

Impact Metrics

MAXIMUM IMPACT MINIMAL MISTAKES

WHAT DO YOU HEAR WHEN YOU HEAR THE WORD ‘STORY’?

“The secret of selling is what it has always been - a good story.”

MAXWELL & DICKMAN, THE ELEMENTS OF PERSUASION

STORYWHY?

$1.49 $197.50

SOURCE: SIGNIFICANT OBJECTS

HUMANCONSCIOUSNESS IS EMBEDDED & ENACTED IN STORY

BRAINIS A STORY-TELLING MACHINE

“Story was crucial to our evolution, more so than opposable thumbs. [They] let us hang on, story told us what to hang on to.”

LISA CRON

WIREDFOR STORY

ALLOWS US TO ACCESS OUR ENTIRE RESOURCES IN SECONDS

HEAD7 +/- 2

BODY.MIND1014

“The problem of how to make all this wisdom understandable, transmissible, persuasive, enforceable - in a word, of how to make it stick - was faced and a solution found. Storytelling was the solution - storytelling is something brains do, naturally and implicitly. . . it should be no surprise that it pervades the entire fabric of human societies and cultures.”

ANTONIO DAMASIO

r

AWARENESS

Connect to self & surroundings; attune to thoughts & feelings

PURPOSE

Ground strategies & activities in sense of

leadership purpose, power & principles

ALIGNMENT

Align with core values

& vision of self & team

INTENTION

Reflect on and then choose focusedaims

& operating assumptions with precision and clarity

STORY & STRATEGY

Develop coherent plan,

narrative & toolset

SENSING

Gain perceptive insight into the

current state of system, network & context

ENGAGEMENT

Implement

activities with others

CREATE

THINK

FEEL

HAND

HEAD

HEART

INFLUENCE,INNOVATION

& IMPACT

STORYBREAKTHROUGH LEADERSHIP FRAMEWORK

“It turns out stories are a - if not the - leadership answer of our time.”

TOM PETERS, MANAGEMENT GURU

CHANGEOUR BEING

AND SO THE FUTURE OF OUR LIVES, ENTERPRISES & NATIONS

“Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can’t resist the gravity of alternate worlds.”

JONATHAN GOTTSCHALL

CHANGETHE PROJECT? THE BUSINESS? THE WORLD?

CHANGETHE STORY!

STORYDOESN’T CHANGE THE REAL-WORLD

BUT IT CHANGES THE PEOPLE THAT CHANGE THE WORLD

STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO SEE WHAT IS POSSIBLE

“A good story, well told, makes you realise you were yearning for something you had no name for, something you didn’t even know you wanted.”

F.S. MICHAELS

51

EVERYTHING THAT EXISTS RIGHT NOW

THE ADJACENT POSSIBLE

“Stories create the emotional context people need to locate themselves in a larger experience.”

SCOTT BEDBURY

STORY-TELLINGPAINTING PATHWAYS OF POSSIBILITY

EVERYONEIS AN AMAZING STORYTELLER

55

NOW

START

56

NOW

START

FINISH

VISION

BRIDGEOLD STORY WITH A NEW ONE

RESONATE AND TAKE HIGHER

58

NOW

START

FINISH

VISION

HOW? WHEN? WHO? WHAT?

WHERE? WHY?

JOIN DOTSHOW?

ORDER IS IMPORTANT!

STORYCHARACTERPROBLEM OR PREDICAMENT

(RE)SOLUTIONSTRUGGLE

© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP 61

NOW

START

FINISH

VISION

STORY ARC

“Stories are about how we, rather than the world around us, changes.”

LISA CRON

BREAKTHROUGHYOUR ‘A-HA!’ MOMENT, UNIQUE INSIGHT AND THEIR CONSEQUENCES

Call to Action

© wecreate 2012

Concrete Impact

Conviction

Connection

Context

Conventions

Concept

Consciousness Shift

SWITCHED ON STORIES

NOW

VISION

BREAKTHROUGH

CHAOS

CURRENT ORDER

PREFERRED ORDER

THE EXTENT OF THE BREAKTHROUGH

DEPENDS ON HOW DEEP WE ARE WILLING TO GO INTO WHAT IS

POSSIBLE

CHEMICAL REACTIONS

HERO’S JOURNEY

PREPARE TO ENTER

YOU TAKE THE BLUE PILL, THE STORY ENDS, YOU WAKE UP IN YOUR BED AND BELIEVE WHATEVER YOU WANT TO BELIEVE. YOU

TAKE THE RED PILL, YOU STAY IN WONDERLAND, AND I SHOW YOU HOW

DEEP THE RABBIT HOLE GOES.

MORPHEUS

BREAKTHROUGH

PROVIDEA TASTE OF THE RABBIT HOLE

WITHOUT LOSING THEM... OR GETTING LOST DOWN IT YOURSELF

“Once we know something we find it hard to imagine what it is like not to know it.”

CHIP & DAN HEATH

TELL THE PERSON NEXT TO YOU A STORY OF BREAKTHROUGH WITH THE VIEW TO GETTING THEM INVOLVED

Call to Action

© wecreate 2012

Concrete Impact

Conviction

Connection

Context

Conventions

Concept

Consciousness Shift

SWITCHED ON STORIES

NOW

VISION

BREAKTHROUGH

MASTERCLASS

‘TELLTALES’DISCOUNT CODE

MOMENTUMTHE SENSE THAT YOUR STORY BEGAN AND THEY HAVE TO GET INVOLVED

The pioneering creative leadership

& collaboration coaching

programme

“Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -truly are powerless, because they cannot think new thoughts.”SALMAN RUSHDIE

“First you get into story, then story gets into you.”

PROVERB

CONNECTNICK@WECREATEWORLDWIDE.COM

WECREATEWORLDWIDE.COM: CONSULTING, TRAINING, COACHING, ORG DESIGNNICKJANKEL.COM: LIFE SWITCHED ON