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Store Overview
Favorite
Slide 2
Store Content Table# city address trade area sales per month estimation Potential sales
1Ivano Frankivsk Saharova 34
213 UAH184,687.00?
2Ivano Frankivsk Karpatska 12
640 UAH184,425.00✗
3Ivano Frankivsk Privokzalna 9
196 UAH458,078.00✔
4Ivano Frankivsk Vovchinetska 34
452 UAH433,414.00?
5 Ivano Frankivsk Chornovola 98555 UAH426,561.00
?
6 Ivano Frankivsk Troleybusna 1591 UAH426,561.00
✔
7Ivano Frankivsk Nadrichna 1
640 UAH311,804.00✗
8Ivano Frankivsk Shevchenko 1
238 UAH275,702.00?
9 Ivano Frankivsk Nezalezhnosti 81248 UAH253,336.00
?
10Ivano Frankivsk Galytska 67
354 UAH205,278.00✗
11Ivano Frankivsk Vovchinetska 192
740 UAH184,776.00✗
12 Ivano Frankivsk Ivasyka 62a670 UAH134,776.00
✔
13Tysmenytsia Galytska 21
351 UAH463,490.00✔
14 Kolomyya Mazepy 303b991 UAH211,172.00
?
15Otynia Sichovyh Striltsiv 2
153 UAH150,028.00?
16Yaremcha Svobody 257
484 UAH843,494.00✔
TOTAL:
Slide 3
General Map: Ivano-Frankivsk
SM Smak >100sqm
a. Favorite 593sqm
Sales:426,561
SM Dionis300sqm
a. Favorite 640sqm
Sales:311,804
1) Favorite 740sqm
Sales:184,776
SC VelesWith “555” 2000sqm
SC Arsen 5000sqm
1) Favorite 670sqm
Sales:134,776
a. Favorite 640sqm
Sales:184,425
a. Favorite 354sqm
Sales:205,278
SC with Vopak 770sqm
Sales: 2,5mln
Furshet500sqm
SM Oasis400sqm
a. Favorite 238sqm
Sales:275,702
SM Vopak605sqm
Sales:1mln
a. Favorite 248sqm
Sales:253,336
a. Favorite 213sqm
Sales:184,687
a. Favorite 452sqm
Sales:433,414
a. Favorite 196sqm
Sales:134,776
a. Favorite 555sqm
Sales:426,561
1
2
3
4
5
6
7
89
10
11
12market
City market
Clothes market
SM Nadia 5000sqm
*SC – Shopping Center; SM – Super Market
SM 555450sqm
Slide 4
Location: Ivano-Frankivsk, Saharova 34
Location description Radius area covers more than 2,600
households. (density of residential is low – many industrial land)
Target geography is 825 households. 600 meters from target location is
Vopak and Nadia supermarkets 200 meters is a soviet style store
“Zoryaniy” Store is located along the façade of
the main road in the newly built building.
Average to low human and vehicle traffic
Street parking next to the store 10 car slots
Visual sign is not recognized really well.
Dark interior (very bad illumination)
Conclusion: Closest store to a high density
residential block and private housing area.
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
FurshetOasis C-Shlyah
Favorite
Vopak Nadia Zoryaniy Favorite
1
Target geography
SALES: 184,687 UAH/MONTH AREA: 213 SQM 5min walk INHABITANTS: 2,227
Slide 5
Layout: I-Frankivsk, Saharova 34
Store parameters:
756 sqm total area 213 sqm trading area 3 cash desks Fresh offering
Fruits & vegetables of fine quality and choice
Sausages Cheese Bread
Present employees at work: 2 security guard 2 cashiers 4 shop assistant
No customers at the shopAlcohol department is not operating4 sqm of leased area
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
$
$
$
1SALES: 184,687 UAH/MONTH AREA: 213 SQM 5min walk INHABITANTS: 2,227
Slide 6
Pictures: I-Frankivsk, Saharova 341
Slide 7
Location: I-Frankivsk, Karpatska 12
Location description Radius area covers more than 5,000
households. Target geography is 780 households. 800-1000 meters from target
location are an open air markets trading in food, and non-food items. Good fresh offering.
11,000 of students in nearby Gas & Oil University.
Store is located deep in the yard. Bad visibility and accessibility. Parking for 10 cars. Low customer traffic
Conclusion: Big potential of the store if product
proposition is changed properly Big & strong competition
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Furshet Vopak Market Market
555 Manevr Favorite
2
Target geography
SALES: 184,425 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 2,106
Slide 8
Layout: : I-Frankivsk, Karpatska 12
Store parameters:
1287 sqm total area 484 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of low quality and choice
Sausages Cheese
Present employees at work: 1 security guard 2 cashiers 1 shop assistant
$
$
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
Billia
rd2
SALES: 184,425 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 2,106
Slide 9
Pictures – : I-Frankivsk, Karpatska 122
Slide 10
Location: I-Frankivsk, Privokzalna 9
Location description Catchment area covers more than
3,500 households. (railway road cuts another part of potential target area)
Target geography is 720 households. 200-1000 meters from target
location are an street market trading in food, and non-food items and big city central market, plus another bigger Favorite store only 250 meters away.
Store area is very small and compressed.
Store is located across the Railway and Bus stations.
Very good human and vehicle traffic Street parking opposite the store Visual sign is not recognized well
because of the small facade size of the store
Conclusion: This particular store covers needs of
passengers (travelers) and households in catchment area.
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Super market Nadia Favorite Favorite
Market City Market Street Market
3
Target geography
SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944
Slide 11
Layout: : I-Frankivsk, Privokzalna 9
Store parameters:
546 sqm total area 196 sqm trading area 1 cash desk Fresh offering
Fruits & vegetables of fine quality and choice
Sausages Cheese Bread
Present employees at work: 2 security guard 1 cashiers 2 shop assistant
Several customers; average check is 37 hryvnas
1 sqm of leased area
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
$
3SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944
Slide 12
Pictures – I-Frankivsk, Privokzalna 93
Slide 13
Location: I-Frankivsk, Vovchinetska 34
Location description Catchment area covers more than
3,500 households. (railway road cuts another part of potential target area)
Target geography is 750 households. 50-800-1000 meters from target
location are street market trading in food, and non-food items and big city central market, plus another smaller Favorite store only 250 meters away.
Store is located at the busy intersection
Very good human and vehicle traffic Parking next to the store 20 car slots Visual sign is recognized well. Clean and well organized store. Ex USSR Univermag
Conclusion: No competition around 300m except
for the market that works till noon. Few high residential buildings around
the location.
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Nadia Favorite
Favorite
Market City Market Street Market
VopakFavorite
Furshet
4
Target geography
SALES: 433,414 UAH/MONTH AREA: 452 SQM 5min walk INHABITANTS: 2,025
Slide 14
Layout: : I-Frankivsk, Vovchinetska 34
Store parameters:
791 sqm total area 452 sqm trading area 3 cash desks Fresh offering
Fruits & vegetables of fine quality and choice
Sausages Cheese Bread
Present employees at work: 2 security guard 2 cashiers 4 shop assistant
Several customers; average check is 35 hryvnas
20 sqm of leased area
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
cafe
shop
$
$
$
4SALES: 433,414 UAH/MONTH AREA: 452 SQM 5min walk INHABITANTS: 2,025
Slide 15
Pictures – I-Frankivsk, Vovchinetska 344
Slide 16
Location: I-Frankivsk, Troleybusna 1
Location description Catchment area covers more than
8,200 households. Target geography is 3,500
households. High residential area. 2 common houses. Good visibility and accessibility. Street parking for 10 cars. Low customer traffic 2 direct competitive stores: Smak
and Dionis (200m away).
Conclusion: Big potential of the store if product
proposition is changed properly
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
DionisSmak
6
Target geography
SALES: 426,561 UAH/MONTH AREA: 591 SQM 5min walk INHABITANTS: 9,450
Slide 17
Layout: : I-Frankivsk, Troleybusna 1
Store parameters:
1287 sqm total area 484 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of low quality and choice
Sausages Cheese
Present employees at work: 2 cashiers 1 shop assistant
Few customers at the store25m of leased spaceAverage check is 34 HryvnasSome unused space
$
$
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
clothes
6SALES: 426,561 UAH/MONTH AREA: 591 SQM 5min walk INHABITANTS: 9,450
Slide 18
Pictures – : I-Frankivsk, Troleybusna 16
Slide 19
Location: I-Frankivsk, Nadrichna 1
Location description Catchment area covers more than
7,000. Target geography is 100 households. Nearest residential area is still under
construction. Closest residential buildings are separated by a river and a heavy loaded main road. There are no cross road facilities. That is why consumers can not reach the store easily.
Store is located along the linear frontage of the heavy loaded internal ring road. Great vehicle traffic.
No competition closer than 1 km Good visibility and accessibility. Parking for 20 cars. Human traffic is low.
Conclusion: Big potential of the store in 10 years. No competition
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Smak Favorite
Favorite Vopak Favorite
7
Target geography
SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270
Slide 20
Layout: : I-Frankivsk, Nadrichna 1
Store parameters:
512 sqm total area 354 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of bad, rotten quality and choice
Sausages Cheese
Present employees at work: 1 security guard 1 cashiers
Free standing storeExtra space with lack of assortmentIn operation 24/7Few customers at the storeCafé with the terrace7 sqm of leased space
DiarySweatsFreshShelves
Ice boxesEntrance
cafe$
$
7SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270
Slide 21
Pictures – : I-Frankivsk, Nadrichna 17
Slide 22
Location: I-Frankivsk, Shevchenko 1
Location description Catchment area covers more than
4,100 households. Target geography is 300 households. Big competition within 400m. Similar assortment and area store
“Chumatskiy Shlyah” 80m away Store area is very small and
compressed. Store is located at the secondary
street with low car traffic. Very good human traffic Street parking opposite the store Visual sign is recognized well.
Conclusion: Lots of store alternatives for
consumer This particular store covers nearby
households and pass by consumers.
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Favorite Nadia Favorite
Chumatskiy Shlyah
Vopak
Market City Market
Oasis
Furshet
8
Target geography
SALES: 275,702 UAH/MONTH AREA: 238 SQM 5min walk INHABITANTS: 810
Slide 23
Layout: : I-Frankivsk, Shevchenko 1
Store parameters:
417,5 sqm total area 238 sqm trading area 1 cash desk Fresh offering
Fruits & vegetables of fine quality and choice
Sausages Cheese Bread
Present employees at work: 1 security guard 1 cashiers 2 shop assistant
Several customers mostly students; average check is 12 hryvnas
2 sqm of leased area
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
$
8SALES: 275,702 UAH/MONTH AREA: 238 SQM 5min walk INHABITANTS: 810
Slide 24
Pictures – I-Frankivsk, Shevchenko 18
Slide 25
Location: I-Frankivsk, Nezalezhnosti 81
Location description Catchment area covers more than
3,800 households. Target geography is 640 households. Big supermarket “Nadia” is across
the road. Bright and clean store. Store is located at the main street
that connects city center with the highway to Kiev.
Very good human and car traffic No parking Visual sign is recognized well.
Conclusion: Main competition just across the
road. This particular store covers nearby
households and pass by consumers.
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
OasisFurshet Favorite
Favorite
C-Shlyah
Favorite Vopak Favorite
Nadia
9
Target geography
SALES: 253,336 UAH/MONTH AREA: 248 SQM 5min walk INHABITANTS: 1,728
Slide 26
Layout: : I-Frankivsk, Nezalezhnosti 81
Store parameters:
363,5 sqm total area 248 sqm trading area 2 cash desk Fresh offering
Fruits & vegetables of fine quality and choice
Sausages Cheese Bread
Present employees at work: 1 security guard 1 cashiers 2 shop assistant
Several customers mostly students; average check is 43 hryvnas
2 sqm of leased area
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
cafe
$
$
9SALES: 253,336 UAH/MONTH AREA: 248 SQM 5min walk INHABITANTS: 1,728
Slide 27
Pictures – I-Frankivsk, Nezalezhnosti 819
Slide 28
Location: I-Frankivsk, Galytska 67
Location description Catchment area covers more than
4,800 households (industrial land and private housing area).
Target geography is 700 households. Store is located along the linear
frontage of the heavy loaded main arterial road.
100 meters away is very popular among consumers Vopak super market.
500 meters away is a Manevr supermarket in a better condition with a better SKU choice.
Good visibility and accessibility. Street parking for 10 cars. Human traffic is low.
Conclusion: Big potential of the store if product
proposition is changed properly Medium competition
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Favorite Vopak Favorite Manevr
Furshet Market Market Favorite
10
Target geography
SALES: 205,278 UAH/MONTH AREA: 354 SQM 5min walk INHABITANTS: 1,890
Slide 29
Layout: : I-Frankivsk, Galytska 67
Store parameters:
512 sqm total area 354 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of bad, rotten quality and choice
Sausages Cheese
Present employees at work: 1 security guard 1 cashiers
No customers at the storeCafé and currency exchange4 sqm of leased space
$
$
DiarySweatsFreshShelves
Ice boxesEntrance
10SALES: 205,278 UAH/MONTH AREA: 354 SQM 5min walk INHABITANTS: 1,890
Slide 30
Pictures – : I-Frankivsk, Galytska 6710
Slide 31
Location: I-Frankivsk, Vovchinetska 192
Location description Catchment area is more than 10,000
households. Target geography is 2,000
households. Corner location (intersection of 2
busy roads) Mostly high residential buildings. Good visibility and accessibility. Parking for 15 cars. 2 direct competitive stores: 555
(50m) and Arsen (500m away).
Conclusion: Can not stand the competition in any
means.
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Veles “555” Metro
Arsen Market
11
Target geography
SALES: 184,776 UAH/MONTH AREA: 740 SQM 5min walk INHABITANTS: 5,400
Slide 32
Layout: I-Frankivsk, Vovchinetska 192
Store parameters:
1287 sqm total area 484 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of average quality and choice
Sausages Cheese
Present employees at work: 2 cashiers 1 shop assistant
No customersSome unused space54 sqm of leased space
$
$
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
11SALES: 184,776 UAH/MONTH AREA: 740 SQM 5min walk INHABITANTS: 5,400
Slide 33
Pictures – I-Frankivsk, Vovchinetska 19211
Slide 34
Location: I-Frankivsk, Ivasyuka 62a
Location description Catchment area is more than 7,500
households. Target geography is 2,900
households. Located at the linear frontage of the
city ring road. Loaded road. Mostly high residential buildings and
some private housing area Good visibility and accessibility. Parking for 20 cars. No competition in the area of 1 km. Low pedestrian traffic
Conclusion: Can compete with the right
marketing. Consumers prefer to shop in other
supermarkets (further than 1km) to a shop at nearby Favorite store with low assortment and quality
Radius (1,5km)
Target location
Competitors – open air markets
Competitors – super markets
Street Market
Favorite
Favorite
Arsen, 555
12
Target geography
SALES: 134,776 UAH/MONTH AREA: 670 SQM 5min walk INHABITANTS: 7,830
Slide 35
Layout: I-Frankivsk, Ivasyuka 62a
Store parameters:
1127 sqm total area 670 sqm trading area 3 cash desks Fresh offering
Fruits & vegetables of average quality and choice
Sausages Cheese
Present employees at work: 2 cashiers 1 shop assistant
No customersSome unused spaceDark illumination (internal light)54 sqm of leased space
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
$
$
$
12SALES: 134,776 UAH/MONTH AREA: 670 SQM 5min walk INHABITANTS: 7,830
Slide 36
Pictures – I-Frankivsk, Ivasyuka 62a12
Slide 37
Location: Tysmenitsa, Galytska 21
Location description Catchment area (7km radius) covers
more than 10,400 people. (wikepedia)
Store is located on the main road between Ivano-Frankivsk and Kiev.
Great visibility and accessibility. Very well recognized. Parking for 20 cars. Medium customer traffic No competition
Conclusion: No other supermarket options
strengthen Favorite store position in the city.
Target location
Competitors – open air markets
Competitors – super markets
13
Radius (1,5km)
SALES: 463,490 UAH/MONTH AREA: 351 SQM
Slide 38
Layout: : Tysmenitsa, Galytska 21
Store parameters:
414 sqm total area 351 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of average quality and choice
Sausages Cheese
Present employees at work: 2 security guard 2 cashiers 2 shop assistant
Average check is 18 Hryvnas
SausagesDiarySweatsFreshShelves
Ice boxesEntrance
cafe
$
$
13SALES: 463,490 UAH/MONTH AREA: 351 SQM
Slide 39
Pictures – : Tysmenitsa, Galytska 2113
Slide 40
Location: Kolomiia, Mazepy 303b
Location description Population of Kolomiia is 61,400
(wikipedia.org) Catchment area is less than 1,000
households Store is located at the city border on
the main road leading to the city Great visibility and accessibility. Very well recognized. Parking for 20 cars. Direct competitior is Gostinniy Dim,
closer to the high density residential city center. It has a big choice of SKU, fresh meat and fresh fish, vegetables, bakery…
Store parameters: Under construction 1177 sqm total area 991 sqm trading area
Conclusion: Bad location
Target location
Competitors – open air markets
Competitors – super markets
Gostinniy Dim Favorite
Kolomiia
14
Radius (1,5km)
SALES: 211,172 UAH/MONTH AREA: 991 SQM
Slide 41
Pictures: Kolomiia, Mazepy 303b 14
Slide 42
Location: Otyniia, S-Striltsiv 2
Location description
Population of Yaremche is 4,000 people.
Store is located on the main road between Ivano-Fankivsk & Lviv.
Bad visibility (store is deep behind the trees).
Good accesebility. Very well recognized. Stand alone building Parking for 15 cars at the street The only supermarket in the city. There is a chaotic open air market
deep in the village.
Conclusion:
Only competition is an open air market.
Some particular goods are preferred by local consumers.
Big opportunity if proposition of goods is changed.
Target location
Competitors – open air markets
Market
Lviv
15SALES: 150,028 UAH/MONTH AREA: 153 SQM
Slide 43
Layout: Otyniia, S-Striltsiv 2
Store parameters:
1287 sqm total area 484 sqm trading area 2 cash desks Fresh offering
Fruits & vegetables of average quality and low choice
meat Sausages Cheese
Present employees at work: 2 cashiers 0 shop assistant
164 sqm of leased space on the 2nd floor.Sausages
DiarySweatsFreshShelves
Ice boxesEntrance
$
$
15SALES: 150,028 UAH/MONTH AREA: 153 SQM
Slide 44
Pictures: Otyniia, S-Striltsiv 215
Slide 45
Location: Yaremcha, Svobody 257
Location description
Population of Yaremche is 7,500 people.
300-400 meters from target location is an open air market trading in food, and non-food items. Good fresh offering.
Store is located on the main road. Good visibility and accessibility. Very well recognized. Stand alone building Parking for 10 cars + street parking Customers are not satisfied with
Favorite product proposition.
Conclusion:
Only competition is an open air market.
Local inhabitants prefer to buy at market.
Big opportunity if proposition of goods is changed.
Target location
Competitors – open air markets
16
Radius (1,5km)
SALES: 843,494 UAH/MONTH AREA: 484 SQM
Slide 46
Layout: Yaremcha, Svobody 257
Store parameters:
1287 sqm total area 484 sqm trading area 3 cash desks Fresh offering
Fruits & vegetables of average quality and low choice
meat Sausages Cheese
Present employees at work: 1 security guard 2 cashiers 4 shop assistant
Alcohol dep is on the second floor112 sqm of leased space on the 2nd
floor.
$$
SausagesDiarySweatsFreshShelves
Ice boxes
$
Entrance
16SALES: 843,494 UAH/MONTH AREA: 484 SQM
Slide 47
Pictures – Yaremcha, Svobody 25716
Slide 48
SUMMARY: FAVORITE RETAIL CHAIN257
Store address Store area Current Sales# of households
within 7 min walking distance
competitionPotential
monthly Gross sales, mlns
Potential monthly sales net of VAT
Expected EBITDA ratio
Monthly EBITDA
Monthly Installment
Principal amount*
WC Increase*Value of property
a b c=a*b d e=x(d) f g=e+f
Nezalezhnosti 81 248 UAH 253,336.00 low UAH1,000 UAH833 7%58.33333333
($58.29) 2200 555.56 2,756
Ivasyuka 62a 670 UAH 134,776.00 low UAH1,300 UAH1,083 7%75.83333333
($75.51) 2850 722.22 3,572
Chernovola 98 555 UAH 426,561.00 low UAH1,000 UAH833 7%58.33333333
($58.29) 2200 555.56 2,756
Privokzalna 9 196 UAH 458,078.00 medium UAH800 UAH667 7%46.66666667
($46.36) 1750 444.44 2,194
Vovchinetska 34 452 UAH 433,414.00 medium UAH800 UAH667 7%46.66666667
($46.36) 1750 444.44 2,194
Saharova 34 213 UAH 184,687.00 low UAH1,000 UAH833 7%58.33333333
($58.29) 2200 555.56 2,756
Total Value2,334 UAH1,890,852.00 0 UAH5,900 UAH4,917 UAH344 -USD 343 16,228
* Assuming 5-year loan with 20% interest rate, annuity repayment method
** WC increase of 20 days