STOP BRANDING POLLUTION:MANAGING BRAND COMPLEXITY & ENSURING CONSISTENCY

BECAUSE IT’S THE ……. REVIEW & APPROVALBLACK HOLE

REPLACING EMAIL & JOB BAGS W. ONLINE PROOFING

Make it easy to

Capture/Communicate

Clear & Actionable

Feedback

TECH IS ONLY ONE PIECE OF THE PUZZLE

• Measurement & Success image

Successfully solving Review & Approval needs to be based on measurement”

• Fortune 500; financial services

• Thousands of campaigns, tens of thousands of assets

• 3 dozen agencies + large internal team

R&A SUPPLY CHAIN CASE STUDY

PRE SUPPLY CHAIN APPROACH

WE FEEL

WE HAVE A PROBLEM

R&A SUPPLY CHAIN CASE STUDY

THE CHANGE & IMPACT

• Approached client with facts

• Behavior changed within 30 days

• Eliminated 18% review time “fat”

• Eliminated 1 entire revision round on average

• Save time, capacity & margin

• Avg. Review Cycle: decreased by 15 days

• # Revisions/Asset: 4 to 1.8

• Savings: Hundreds of thousands $$$/yr.

• We know which agency is the most efficient by asset

• We know how to staff quick turnaround projects

• We are fixing how we work with “slow” agencies

• We are implementing R&A SLAs internally & externally

• We have a benchmark to improve on

• This year our goal is to reduce our R&A time by 15%

• Approval Process Compliance: 81% to 98% in 4 months

• Minimized risk to brand

• Minimized exposure to regulatory infractions

IF YOU REMEMBER JUST ONE THING

WANT TO TALK MORE ABOUT IT?

Nish.Patel@ConceptShare.com

@nishpatel

1.613.617.5778