“TO CREATE A BUSINESS THAT APPLIED DATA AND RECOMMENDATION ALGORITHMS TO THE RETAIL SHOPPING EXPERIENCE.”

By April Joy B. Himongon

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Stitch Fix: When Data Analytics Meet Fashion

Stitch Fix is the marriage of the convenience of shopping online with the elements of brick-and-mortar shopping that people enjoy.

Stitch Fix has come a long way since the days when Lake was running around purchasing and returning clothes from retail stores and boutiques.

Traditional marketing hasn't been a part of its strategy

How does it work?

The way Stitch Fix works is actually quite simple.

-Women who sign up for the service are asked to fill out a style profile that includes their :

clothing sizes, favorite styles, fit preferences, price range, and some aspects of their personal

lifestyle.

1. Fill out your Style Profile

2. Pick the date you’d like to receive your Fix

3. Try everything on in the comfort of your home

4. Buy what you like and return the rest

5. Tell us what you think!

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"Investing in good people is unbelievably critical," she said. "No matter how amazing of an idea you have, you can't do everything yourself. You need a team early on that can grow at a pace that you need them to grow."

Stitch Fix: When Data Analytics Meet Fashion

QUESTION?

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Stitch Fix: When Data Analytics Meet Fashion

THANK YOU ^^,