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Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively Jason Seiden @seiden in/seiden workforcemarketing.com

Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

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Simple, powerful bits of wisdom to make your professional communications more impactful. For digital marketing, internal communications, social media, and anyone else who gets things done with words.

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Page 1: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

Sticky Wisdom: 14 Brilliant Ways to Communicate More

Effectively

!Jason Seiden

@seiden • in/seiden workforcemarketing.com

Page 2: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

People are seeing your emails and texts and attachments on their smartphones. !

Notice I did not say “reading.” Keep it short. !

!

Page 3: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

It’s easiest to shift peoples’ expectations before they have any.

Page 4: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

A good title and clever concept are not the same as framing, and are never more important than good content.

Page 5: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

Musicians don’t sell albums by telling everyone how passionate they are about singing, they sell albums by sharing their music. !

Stop talking about how great you are and show it.

Page 6: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

Looks matter. !

Make your communication look like you care. !

Page 7: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

All in a days work: unreturned phone calls, email chains with no follow through, meetings that get delayed. !

Play through.

Page 8: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

(See what I did there?) Actually, this is a perfect opportunity to follow the advice on the previous slide: decide that this slide is annoying, click next, and be done with it.

@seiden • in/seiden

Page 9: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

Spend enough time working, and friends, colleagues, coworkers, and competitors start to get mixed up. Social media speeds up the mixing process. !

!

Page 10: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

You’d be amazed at how much stuff I’ve gotten—or gotten away with—because I’ve smiled at people who were expecting me to scowl. Especially at airports.

Page 11: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

Communication is just a set up for action… so plan for what happens after the talking is done. !

Page 12: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

If you’re not willing to engage in tough communication, you’re sunk. If you’re willing to engage but unable to do so without shaking, you’re still sunk.

Page 13: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

The strengths and weakness you see in yourself may not be the ones other people see in you. !

Page 14: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

@seiden • in/seiden

Each communication you have is pregnant with everything you’ve done leading up to it.

Page 15: Sticky Wisdom: 14 Brilliant Ways to Communicate More Effectively

How long have your employees struggled to find the right words to explain what they do? !

Help them find the words to get their jobs done. !

More at [email protected]

@seiden • in/seiden