STEVE JOBS

-A

GREAT

PRODUCT

VISIONARIES

OF OUR

TIME

Steve Jobs – Entrepreneur

Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and

inventor, who was the co-founder, chairman, and CEO of Apple Inc.

Born : February 24, 1955, San Francisco, California, United States

Died: October 5, 2011, Palo Alto, California, United States

Education: Attended Reed College in Portland, Oregon, 1972

Awards

National Medal of Technology and Innovation, 1985

Grammy Trustees Award, 2012

PGA Vanguard Award, 2002

Jefferson Award for Greatest Public Service by an Individual 35 Years

under, 1987

CORPORATE

AND BUSINESS

LEVEL

STRATEGIES

A DESIGNER in the way he

approached business strategy

One thing that is central to any design process is to consider the

relationships between different elements, their push and pull with one

another, their hierarchy of importance .

Focused product line, with each product serving a specific market

beautifully.

achieving the same simplicity and feel, consistently across all products in

their line.

Importance of product design in making big-picture decisions at APPLE.

crafting all of their products in the same room shows how fluid and

integrated their design and internal review process is.

Differentiation Strategies

Unique Features and

characteristics

Commands Premium Price

High Customer Service

Superior Quality

Prestige

Rapid Innovation

Vertical integration

bundle everything from hardware to software, through to online services.

allows Apple to control the quality of their customers' experience.

The attention to detail that pervades their products starts with the packaging and ends with customer loyalty and a globally charismatic brand with unparalleled pricing strength.

3

BUSINESS

LESSONS

1. THE MAGICIAN GENIUS

Jobs is quoted as saying, "I began to realize that an intuitive

understanding and consciousness was more significant than

abstract thinking and intellectual logical analysis." He also

said that "intuition is a very powerful thing, more powerful

than intellect, in my opinion. That's had a big impact on my

work." You can see that intuitive sense in Jobs' incredible

ability to foresee - and then design - what users will want

next. The iPhone is a great example.

2. A METAMORPHOSING

BUTTERFLY

We all know that Steve Jobs reinvented both himself and his

company many times. Jobs's ambition was to build a company

that would endure. Apple has been sidelined by Microsoft in the

PC business," Markkula said. "You've got to reinvent the

company to do some other thing, like other consumer products

or devices. You've got to be like a butterfly and have a

metamorphosis." Jobs didn't say much, but he agreed.

That nugget of wisdom eventually led to the iPod, iTunes,

iPhone and everything else that Apple achieved in the '00s.

3. FOCUS

One of Jobs's great strengths was knowing how to focus. "Deciding what not

to do is as important as deciding what to do," he said. "That's true for

companies, and it's true for products.“

Apple's bloated computer product range from about 40 to just 4. This passage,

set in an internal meeting, describes how he did it: He grabbed a magic

marker, padded to a whiteboard, and drew a horizontal and vertical line to

make a four-squared chart. "Here's what we need," he continued. Atop the two

columns he wrote "Consumer" and "Pro"; he labeled the two rows "Desktop"

and "Portable." Their job, he said, was to make four great products, one for

each quadrant.

A tech company should be run by engineers, not managers

A tech company should be run by engineers, not managers

Build a culture of respect between managers and employees

Give employees the freedom to own and improve the products

Challenge your employees to grow.

Deadlines are crucial

Don't play the "feature game" with your competition

Hire people who are insanely passionate about your product

You should maintain that startup culture, even when you're a big

company

Thank You

I hope you liked it

Shivani Choudhary – 11BIT0191