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These are the templates for the action points in Step 5: Engaging Key Actors. Use these in accordance with the guidelines for this step.
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Step 5: Engaging Key Actors‘The Market Actors are compelled to join the process’
Templates
1Beta Version 1 – Sep 2012
Template for Action point A - Key actors and systemic issues
Key actors
What are the systemic blockages that affect them or that involve them?
What are the systemic opportunities that affect them or that involve them?
What are the systemic risks that affect them or that involve them?
Actor A
Actor B
Actor C
Actor D
[…] Actor Z
2Beta Version 1 – Sep 2012
Template for Action point B - Understanding key actors
Key Actor Who is the market actor?
Address
Background
Systemic issues
Key individuals
Forward thinking / visionary
Influence or relevance
Needs and interests
Shorter term
Medium term
Longer term
Motivations
Reasons to engage
Reasons not to engage
Influential actors
Positive influences
Negative influences
3Beta Version 1 – Sep 2012
Template for Action point C - Identify hooks
Key Actor Who is the market actor?
The content
Opportunities to communicate
Other contact methods
The communicator
The recipient
Pressure
4Beta Version 1 – Sep 2012
