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Step 5: Engaging Key Actors

Summary

In the Engaging Key Actors step you will discover how to develop and implement a strategy to convince market actors to join the process of PMSD.

The step helps you to understand the actors that you want to engage, devise ‘hooks’ based on their incentives to attract them, and find ways to keep them interested even when things are not going to plan.

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Rationale

The engaging key actors stage will allow you to:

• Learn how to use power, relevance and influence to determine who the key actors are

• Identify the systemic issues affecting the key actors

• Understand the incentives that drive the key actors, and learn how to harness these to hook them into the PMSD process

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Top Tips

• Gather information and insights on each actor you want to engage so that you can understand their incentives and motivations; design your invitations accordingly

• When inviting actors, remember that almost anything can be a hook or a detractor. Think about who delivers the message, who is hosting the meeting, and so on

• Build relationships first: If the actors you want to engage understand your objectives and respect you, it will be much easier to get them involved

• You will know you’ve prepared a great hook when it feels that you are doing the market actor a favour by inviting them, not the other way around

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Guidelines

Download a detailed set of notes describing our past experiences, recommendations and action points on how to uncover the perfect incentives and motivations that will engage key actors into the PMSD process.

• Step 5 Guidelines – Engaging Key Actors

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Training

Before you start training practitioners on how to facilitate workshops, make sure you have covered the Facilitation Skills and Attitudes module.

This module enables participants to be more confident and competent in putting the tools and principles of PMSD into practice.

• Facilitation Skills Training Materials – Facilitator Guide

• Facilitation Skills Training Materials – Slides

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Training

Download training materials that can be used in workshops to train practitioners in how to engage key actors, through games, exercises and discussions.

• Step 5 Training Materials – Facilitator Guide

• Step 5 Training Materials – Slides

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Templates

Download the templates from the engaging key actors guidelines:

• Step 5 Template – Engaging Key Actors

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Case Studies

Read case studies of how other projects have engaged key actors:

• Making Markets Work in Bangladesh

• Transforming Livestock Markets in Zimbabwe

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The Roadmap

1 Market System Selection

7 Participatory Planning

10 Communicating Evidence for Uptake

2 Preliminary Mapping and Analysis

3 Strategic Design and Planning

4 Empowering Marginalised Actors

5 Engaging Key Actors

8 Facilitating Change

9 Monitoring, Evaluation and Learning

6 Participatory Market Mapping