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Old Brains are bad for business. How to rejuvenate, stay young in your thoughts and deliver continued business performance
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StayingYoung
10 Insights into a mega trend
Growth Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
nothing newThe need to stay youthful, particularly for business,
has been around for centuries
“Men of age...object too much,consult too long,
adventure too little,repent too soon...
& seldom drive business home”
Francis Bacon (1561-1626)
The most surprising thing about mental ageing is that it happens so young
but it's very difficult
15-17 18-24 25-34 35-44 45-54 55-64 65+0
10
20
30
40
50
60
70
80
Age band
% A
gree
ing
I'm always searching for new things
(Source: Sociovision 3SC UK, 2005)
So people progressively close down optionsand take the safer path
low risk
(Source: Sociovision 3SC UK, 2005)
I enjoy taking risks
15-17 18-24 25-34 35-44 45-54 55-64 65+0
10
20
30
40
50
60
70
80
90
100
Age band
% A
gree
ing
And increasingly they refuse fresh faces in their lives,and having fun with others
anti-social
(Source: Sociovision 3SC UK, 2005)
I like to have a good time in a crowd
15-17 18-24 25-34 35-44 45-54 55-64 65+0
10
20
30
40
50
60
70
80
Age band
% A
gree
ing
On average, young turks are more likely to evolveinto businessman A than businessman B
the wrong stuff
A
B
gettingstuck
Having an'Old Brain'means being:
- defensive, negative- grumpy, anxious- uncreative, lazy
solutionIt's about rejuvenation!
“To make or become young again” (OED)
“To train and regain youthful ways of thinking and acting in order to deliver better results”
It is possible to train and regain a 'Young Brain'
help at hand
iphone/ipad “BrainAge Test”
amazon.co.uk
Young Brains CVs
Open to
changeRisk takers
EntrepreneursSalespersons
Imaginative & creative
Energetic &
confidentTeam workers
Networkers
Always learning
Famous Young Brains
About Futures CoachingCelebrating 5 years!
Working for great clients Doing great thingsAnticipating
* the future of retail* the future of offices* the future of banking* the future of Asian women
Innovating* rejuvenating product offers* consumer healthcare NPD
Coaching* trends training for insight teams* personal rejuvenation training
Speaking* engagements from Taipei to Toronto
Researching* management interviews* expert in-depths* consumer focus groups