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Stay on brand online and offline with strategies and tactics that will give your brand true traction in today's market. Find out more at http://mcme.com.au/smb-advisory.html
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staying on brand
staying social
http://youtu.be/3SuNx0UrnEoSocialnomics: Erik Qualman
why your brand matters?The needs, dreams, wants or desires you fulfil
• Freedom
• Security
• Reliability
• Social Status
• Love
what your brand is what your brand isn’t
luxury budget
boutique mass
online bricks and mortar
social media usefulness
1.PR
2.Brand exposure
3.Customer service
4.Research
5.Website direction
spread the word Email newsletter for building relationships
Your blog is for displaying expertise
Have a website you can update yourself
newsletter• Consistency and connection are vital
• Write about others
• Help people
• Give an ebook or discount voucher upfront
blog• Brainstorm blog topics
• Be yourself and write with authority
• Give helpful information • Ask questions to engage people
• Post your blog to other channels [email protected]
social media sentinels
LinkedIn Facebook Twitter
B2B - Business B2C – Consumers Business & Consumer
Services Products and services Offer comments
Business minded Fun and social Promote others
Join groups Questions and polls Mix scheduled with spontaneous
Don’t tweet to LinkedIn Can tweet to Facebook Tweet blogs and Facebook posts
Increase your network Get a vanity URL Use URL shorteners
• You need a personal page FIRST
• Create a welcome page
• Have 25 likes to make a vanity url
More on Facebook
• Spread out your posts
• Link your blog
• Remember: Facebook loves images
• Make sure your profile is 100%
• Connect with people you want to know
• Ask for - and give – recommendations
• Research companies and people to approach
• Add presentations on slideshare
• Answer questions on groups
• Create your own group
• Connect your blog
• Add other apps – eg. blog or box.net for portfolio
simple social media etiquette• Promote others first :12 to 1
• Choose a strategy that‘s simple and achievable
• Follow people and businesses you like
• Keep it real
marketing 101
1. Colour attracts
2. Great copywriting and storytelling sells
3. Always have a call to action
subscribe tonight
• Receive FREE fortnightly newsletter
• Links to handy online tools
• 3 free eBooks
• First 30 pages of True Brand Toolkit
Blog michaelneaylon.com
LinkedIn au.linkedin.com/in/michaelneaylon
Twitter www.twitter.com/MCME_Mike
Facebook www.facebook.com/MCMECO
