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What is happening in search, how it got to this point, what influences it and where it is heading in the future
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@irishwonder ThinkVisibility, March 2013
@irishwonder RIMC, March 2013 @irishwonder
2006:
(http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary)
@irishwonder RIMC, March 2013 @irishwonder
2012:
Matt Cutts mentions 200 signals in his video about freshness (http://youtu.be/o4hH4ZQ_19k)
@irishwonder RIMC, March 2013 @irishwonder
Signals changing over time It’s all about how these signals interact The result can be unpredictable even to
Google itself
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
Different rules apply to different niches You cannot have an empty SERP Different types of queries require different
approaches
@irishwonder RIMC, March 2013 @irishwonder
It’s mostly about being present in Google Places
@irishwonder RIMC, March 2013 @irishwonder
EMD
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
EMD
@irishwonder RIMC, March 2013 @irishwonder
EMD
Hacked
@irishwonder RIMC, March 2013 @irishwonder
Complete with Google+ page and posts
@irishwonder RIMC, March 2013 @irishwonder
Wikipedia
Disambiguation
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
You better be a news site to rank here
@irishwonder RIMC, March 2013 @irishwonder
OK that was helpful, thanks
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
You need to rank in Image Search to appear in general search
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
@irishwonder RIMC, March 2013 @irishwonder
But that was all about Google…
@irishwonder RIMC, March 2013 @irishwonder
In 2006, it used to be like this:
@irishwonder RIMC, March 2013 @irishwonder
Today:
@irishwonder RIMC, March 2013 @irishwonder
Today:
@irishwonder RIMC, March 2013 @irishwonder
Microformats Personalised Search Duplicate Content and DMCAs Search+Social Paid Search International Search Mobile Search
@irishwonder RIMC, March 2013 @irishwonder
More open communication with site owners Better understanding of user intent More than one search engine
@irishwonder RIMC, March 2013 @irishwonder
Slide 2 - searchenginewatch.com Slide 3 - youtube.com, Matt Cutts Slide 15 - martinmacdonald.net Slide 25 - bruceclay.com Slide 27 - statcounter.com
@irishwonder RIMC, March 2013 @irishwonder
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