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Starting Up by Failing Startup Pirates @ Lisboa 2012

Starting Up by Failing

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A presentation done at Startup Pirates @ Lisbon 2012.

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Page 1: Starting Up by Failing

Starting Up by FailingStartup Pirates @ Lisboa 2012

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Hi, I’m Andre.

Photo by Ricardo Bernardo

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Lisbon, Portugal, World.Computer Science Engineer.Co-Founder of Adegga.com and AVIN.Event organizer.Entrepreneur. First company @ 19 years old.

About me

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Online Wine Guide & Selection of Wine Events

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Adegga Wine Market:850 People & 300 Wines

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The Story of Adegga.com

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The idea.

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What I thought consumers wanted.

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What consumers really wanted.

Top 10 Whites for the Summer

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Fail #1

Didn’t listen to customers.

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What I thought wine producers wanted.

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What wine producers really wanted.

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Fail #2

Selling a product customers didn’t want to pay for.

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Lots of visibility.

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Fail #3

Visibility is not money.

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People want wine recommendations.

Producers want to promote their wines.

I could make money promoting & selling wine

at the same time.

I was on to something!

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Flash sales.Adegga Selection!

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Fail #4

Didn’t do proper research.

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Back to the drawing board.

Listen.Research.Discuss.Travel.Think.

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Taste & Buy: A Wine Market!

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Finally. Success #1!

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What now?Scale & Internationalize.

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What have I learned:

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Keep your vision.

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Embrace failure.

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Fail fast.

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Have passion.

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Change the World.

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JUST DO IT.f*****g

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Off ye go lads!Twitter: @andrerib