Starting A Web Starting A Web StartupStartup

Petra Novandi BarusChief Technology Officer

UrbanIndo.com

Kuliah Umum Informatika ITBKuliah Umum Informatika ITB

Who Am IWho Am I

● 2005 Graduated from SMAN 8

● 2009 Graduated from Informatics Eng. ITB– Activities: OS and Internet programming lecture assistant,

table tennis unit, etc.

● 2011 Graduated from Master Informatics Eng. ITB● 2011 Recruited as CTO for UrbanIndo.com

Contact Me:- mail: petra@urbanindo.com- twitter: @petrabarus

UrbanIndoUrbanIndo● A real-estate marketplace for Indonesia: house, land,

apartment, commercial, room.

● Board members consist of professionals from Silicon Valley: Apple, Google, Yahoo.

● Launched November 2011

● Got investment from East Ventures 4 months later

● Currently listing

– 16 thousand registered users

– 7 thousand agents

– 100 thousand properties● We grow really fast!

UrbanIndo FeaturesUrbanIndo Features

● We are not just displaying data.– We help people making decision

about their dream properties!

Complete property dataComplete property data

Similar Similar propertiesproperties

Price DistributionPrice Distribution

Places NearbyPlaces Nearby

Search Property By Map BrowsingSearch Property By Map Browsing

More cool features from More cool features from UrbanIndoUrbanIndo

forforAgents to find the right buyersAgents to find the right buyers

and and

Buyers to find their dream propertiesBuyers to find their dream properties

How did I joinHow did I joinUrbanIndo?UrbanIndo?

(Some story behind)

Why did I Join Why did I Join A StartupA Startup

(UrbanIndo)?(UrbanIndo)?

FUNFUN

CHALLENGINGCHALLENGING

&&

● I like to learn various of new things!● I can learn about problems people

have been facing● I can build my ideas and validate

them fast● I can learn about people● I can meet new people and great people● I can set my limit and see how far I can go

Fun Fact:Informatics 2005 is the major with most entrepreneurs among class of 2005 ITB

““Why should I join or start Why should I join or start a web/tech-startup?”a web/tech-startup?”

It's the right time It's the right time for you!for you!

● The increasing of technology adoption by Indonesian More Market→

● The increasing of foreign funds coming to Indonesian industry More Capital→

● We need more ideas, more solutions, more products!

● Join the hype while it still lasts

““How do I start my own How do I start my own web startup?”web startup?”

Have a Cool IdeaHave a Cool Ideaandand

Solve Real ProblemSolve Real Problem

How do I find a house?

How do I find a house around a location?

What's good to eat nearthis house I just found?

Is there a movie theater nearby the house?

How do I found a housearound my budget?

How to sell my house?

How do I found people who wantto buy my house?

How is the pricing trend for this area?

Is there another housesimilar to this?

Can you notify meIf there is a new houseLike this?

Is this area good formy children to spendtheir childhood?

Is there a cheaper house than this?

And many more!

Traveling Entertainment

Education Transportation

MusicReal-Estate E-Commerce

E-Government Green-Tech

Fashion Social Network

Find A Business PersonFind A Business Person(co-founder)(co-founder)

oror….. …..

Learn It By YourselfLearn It By Yourself

So I'm just assuming you area bunch of technical people( )

Let me share about my friendLet me share about my friend

● A story about CEO of Agate Studio– Arief Widhiyasa IF 2005

Read more of his story here:http://startupbisnis.com/apa-tanggapan-teman-sekelas-tentang-ceo-agatestudio-yang-drop-out-kuliah/

Find A MentorFind A Mentor

● Find a mentor who had created a startup before

● What will you get from a mentor?

1.Experience

2.Network

Do you know IA-IF ITB has Do you know IA-IF ITB has a mentorship program?a mentorship program?

Be LeanBe Leanandand

Be AgileBe Agile

Lean And AgileLean And Agile

● Large competitors tend to walk slower● You don't have the money to do marketing

research● Launch fast, iterate quickly, validate idea

often● Keep asking feedback from your consumer

– Positive: optimize and expand– Negative: drop and move on

● And expect surprises from your consumer

Build Small Team With Build Small Team With High Quality People!High Quality People!

Small team moves fast

And more controllable

Failure Is Okay*Failure Is Okay*

*As long as you learned something*As long as you learned something

““How do I start my own How do I start my own web startup web startup (technically)?”(technically)?”

(Prepare for some technical jargons)

Use The Technology You Are Use The Technology You Are More Familiar With!More Familiar With!

(But now you still have time to learn more!)

Most popular technology used Most popular technology used for newly Web Startupfor newly Web Startup

There are some services that offers free There are some services that offers free trial product hosting for new startupstrial product hosting for new startups● And they are easy to use● You can focus on developing your prototype

before raising fund.

StackOverflow.comBest place to ask very technical/applied question

Quora.comBest place to find technical & conceptual inspiration

SmashingMagazine.comBest place to beautiful tech for web development

HackerNewsBest place to know new cutting edge tech

DZone.comBest place to learn about more practical stuffs

Have a great idea that solvesHave a great idea that solvespeople's problem?people's problem?

Build your own product!

.. or maybe join existing?

We have a lot of opportunities- Web engineer- Front-end engineer- Mobile app engineer- Data scientist

- Summer Internship

Send your resume to info@urbanindo.com