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Mike Lipkin outlines the key trends and "star social values" required to thrive in the future.
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Star PowerHow To Be Unstoppable Through
The Nine Star Social Values
ENVIRONICS/LIPKIN
Someone who thrives on change and instability; someone who grows in direct proportion to the challenges facing him; someone who proves it can be done; someone who is a model of what’s possible.
Star:
Star Social Value: A force that drives us at our core. It determines the way we feel, the way we think, the way we interact with others and ultimately what we become. It evolves slowly over time or it can develop suddenly in response to dramatic events. It enables preeminent performance against all odds.
ENVIRONICS CANADA & U.S.A.
SOCIAL VALUES MONITOR2012
• Conducted every four years in the United States and Canada since 1992.
• Based on a sample of 1500 respondents aged 15+.• Environics’ flagship syndicated research study.• Self-complete methodology fielded in November 2012.
INDIVIDUALITY
AUTHORITY
Idealism &Autonomy
Status & Security
FULFILLM
ENTSU
RVI
VAL
Authenticity &Responsibility
Exclusion & Intensity
Authenticity & Responsibility:Well-being, Harmony and Responsibility
Status & Security:Obedience to Traditional Structures
and Norms
Idealism & Autonomy:Exploration and Flexibility
Exclusion & Intensity:Seeking Stimulus and Attention
INDIVIDUALITY
AUTHORITYFU
LFILLMEN
TSUR
VIVA
LQuadrant proportions, USA 2012
Exclusion & Intensity:Seeking Stimulus and Attention
Status & Security:Obedience to Traditional
Structures and Norms
Authenticity & Responsibility:Well-being, Harmony and
Responsibility
Idealism & Autonomy:Exploration and Flexibility
22% 29%
23% 26%
AUTHORITY
INDIVIDUALITY
SUR
VIVA
LFU
LFILLMEN
T
Confidence in Advertising 64
Penchant for Risk 68
Joy of Consumption 130Saving on Principle 139
Personal Challenge 130
Obedience to Authority 138
Financial Security 55
Traditional Family 80
Emotional Control 138
Concern for Appearance 159
Global Consciousness 140
Spiritual Quest 224
Flexible Families 123
Skepticism of Advertising 174
Environics
Values change 2008-2012
Personal Expression 213Aversion to Complexity 183
Adaptability to Complexity 79
Authority and Conformity
Individualism and Autonomy
FulfillmentSu
rviv
al
Females
Males
Gen X
Authority and Conformity
Individualism and Autonomy
FulfillmentSu
rviv
al
Pre-Boomers
Gen Y
Boomers
Post Grad
Authority and Conformity
Individualism and Autonomy
FulfillmentSu
rviv
al
HG or LessColl/Voc
Univ
Authority and Conformity
Individualism and Autonomy
FulfillmentSu
rviv
al F - Separated/DivorcedM - Married/Common Law
M - Separated/Divorced
F - Married/Common Law
M - Single (Never married)
M - Widower
F - Single (Never married)
F - Widow
Separated/Divorced
Married/Common Law
Never Married
Authority and Conformity
Individualism and Autonomy
FulfillmentSu
rviv
al
$25K to $49K
<$25K
$150K+
$50K to $74K
$100K to $149K$75K to $99K
Authority and Conformity
Individualism and Autonomy
FulfillmentSu
rviv
al
Northeast
West
South
Midwest
Are You a Star? Here’s a simple test to evaluate your personal evolution of the Star Social Values. On a scale of 1-10 (1 = lowest, 10 = highest), rate your spontaneous response to the following statements. It takes 9 to be a Star:
1. I often do something just to prove to myself that I am able to do it:
2. I see complexity and change as learning experiences and sources of opportunity:
3. I am able to fully express my talent and personality to others:
4. I am able to control my emotions so they enable me to succeed in any situation:
5. I focus on eating, exercise and self-transformation to create a healthy life:
6. I am searching for meaning and a higher purpose to my life that transcends my day-to-day activities:
7. I like to be part of social networks and communities where people are deeply connected:
8. I consider myself as much a citizen of the world as I am a citizen of my own country:
9. I feel secure and confident that that my financial resources enable me to live the life that’s right for me:
Financial Wellbeing
Personal Challenge
Adaptive Navigation
Full Expression
Emotional Control
Commitment to Health
Uncommon Purpose
Social Intimacy
Global Denizen
The Nine Star Social Values
Core resolve that once one sets oneself a goal, one will achieve it; continually setting oneself difficult goals in order to grow; perception of problems and predicaments as offers to be embraced; blend of optimism and appetite that keeps one happy and hungry in equal measure; belief that everything leads to ultimate success.
Personal Challenge:
1
“I’m Ready. Bring It On.” The Personal Challenge Mantra:
My Personal Goals:My Irresistible Offers:Ultimate Success means:
Personal Challenge:
The capacity to adapt oneself to life’s uncertainties and change; the desire to explore complexity as a learning experience and source of opportunity; the understanding that complexity is the antithesis of neat and tidy; the ability to focus on what counts while seeing the bigger picture; the ability to go fast and slow.
Adaptive Navigation:2
“Life’s a magical mystery and I’m going to solve it.”
The Adaptive Navigation Mantra:
Adaptive Navigation:I Adapt By:My Opportunities Are:I Focus On:
Desire to fully develop and express one’s talent and personality; need to communicate authenticallyand spontaneously with others; inspired performancesustained by a passion for the grind; reverse of regret and procrastination; appreciation that we’re all either amplifiers or inhibitors of each other’s power.
Full Expression:3
“I declare my interdependence. I’m all-in and I”m playing full out.”
The Full Expression Mantra:
My Unique Talent Is:My Powerful Message Is:I Amplify Others’ Power By:
Full Expression:
Emotional Control:4
Ability to choose one’s emotions constructively in the face of chaos, crisis or uncertainty; capacity to control one’s feelings through logic and reasoning in extreme circumstances; achieved through mindful practice and self-evaluation; mental sharpness to see what’s pivotal in dire situations and the emotional toughness to act accordingly.
“No-one and no-thing can make me do what shouldn’t be done. I choose my response. I own my actions.”
The Emotional Control Mantra:
My Emotions of Choice:My Powerful Actions:My “Mindful” Situations:
Emotional Control:
Commitment to Health:
5
Focus on diet, exercise and self-transformation to create a healthy life; direct function of one’s love of life and desire to preserve it as long as possible; prioritizing one’s total wellbeing over everything else; appreciation of the ecosystem that we all form with each other.
“Age is my friend. I am an athlete. I can be sharper, smarter, stronger every day.”
The Commitment to Health Mantra:
I Create a Healthy Life By:I Love My Life Because:I Contribute To My Ecosystem Through:
Commitment to Health:
Awareness of a higher intelligence and an intense desire to understand how it impacts one’s life; search for a higher purpose that gives meaning to one’s day-to-day activities; superior ability to cope with adversity through empowering interpretation; service to one’s fellow human beings.
Uncommon Purpose:6
“I am in touch with my inner superhero. I will play big because I am part of something bigger than me.”
The Uncommon Purpose Mantra:
I’m here to:Adversity Means:I serve by:
Uncommon Purpose:
Desire to feel part of groups where people are close to each other; need to build warm, deep friendships withothers; source of validation and assurance in times of change and instability; a space to regroup and reflect on one’s thoughts through the perspective of one’s confidantes; as vital to one’s wellbeing as anything that one does with one’s body.
Social Intimacy:7
“I can face the world because of the people who’ve got my back. I am the company I keep.”
The Social Intimacy Mantra:
I Crave People Who:I Build My Network Through:I Can Be Trusted To:
Social Intimacy:
Affinity with people all over the world; strong interest in others’ cultures and desire to sample their lifestyle; being a citizen of the world not just a citizen of one’s own country; a sense that anything one does can impact the world at large; an awareness that anything that happens anywhere impacts one’s own life.
Global Denizen:8
GLOBAL
“I celebrate everyone everywhere. I am a champion of humanity.”
The Global Denizen Mantra:
I Study:I Experience:I Contribute:
Global Denizen:
Feeling of being in control of one’s financial situation; mindset that enables one to pursue one’s dreams without being constrained by financial fears; an understanding that wealth is generated by fully actualizing one’s talents; personal generosity; faith that if one takes the right steps, and keeps on walking, the rewards will follow.
Financial Wellbeing:
9
“I have everything I need to succeed. My real wealth is within me. I give to receive.”
The Financial Wellbeing Mantra:
I Am Confident Because:I Build My Wealth By:My Next Steps Are:
Financial Wellbeing:
Financial Wellbeing
Personal Challenge
Adaptive Navigation
Full Expression
Emotional Control
Commitment to Health
Uncommon Purpose
Social Intimacy
Global Denizen
The Nine Star Social Values
Take your moonshot. There will never be a better time than now.