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Amber Blais Maria DeLaRosa Stephane Joachim Marnie Watson A “Clicks & Mortar” Store

Staples presentation 2

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  • 1. A Clicks & Mortar Store Amber Blais Maria DeLaRosa Stephane Joachim Marnie Watson
  • 2. An Overview of Staples 1st store opened in 1986 Largest office supply store globally 26 Countries 2,281 Stores Over 89,000 employees That was Easy!
  • 3. Online sales vs. in store sales3025 23.1 24.2 25.520 18.1 19.315 9.8 Annual Sales (1,000s) 10 4.9 5.6 7.7 14.3 5 Web Sales (1,000s) 0 2006 2007 2008 2009 2010 Web sales equals 42% of all sales
  • 4. Internet Sales Growth by Year % of growth per year2010 4.12009 27.3 2008 37.5 2007 14.3 2006 28.9
  • 5. Benefits of Offering Online Shopping Operational costs are lower Offer more variety in products Added convenience to consumers Store is Open 24/7 Marketing directly to existing customers Website is your sales force
  • 6. Drawbacks of Online Shopping Security issues Privacy issues Consumers still like hands on approach Consumers can easily find deals elsewhere Loyalty Returns
  • 7. IN-STOREPROS: CONS: SALES AGENTS POOR CUSTOMER SERVICE NO SHIPPING COSTS UNAVAILABLE IN-STORE NO WAITING INVENTORY PAYMENT METHODS HOURS OF OPERATION QUESTIONS ANSWERED
  • 8. ON-LINEPros: Cons: Quick No sales agents Convenient Cant see product No pressure Limited payment methods Deliveries Security
  • 9. IS THE TRUSTEDCUSTOMER SERVICEREPRESENTATIVEMISSED WHENSHOPPING ON-LINE?
  • 10. It is highly dependent on the type of purchase that will take place.
  • 11. Staples has taken Advantage of the Tools Available on the Internet and Plans to Continue Using Different Mediums as they Become Available FACEBOOK Staples has increased their TWITTER use of Internet promotion 70% over the past 5 years MOBILE APPLICATION PROMOTION THROUGH OTHER WEB-SITES YOU TUBE
  • 12. 26943 people like StaplesStaples has used Facebook to: Promote new products Offer customers an advanced viewing of their flyer Introduce contests Offer simple business courses Make customers aware of their contribution to the community
  • 13. Twitter is another social medium that Staples uses to: Answer questions from their customers Promote new products Promote their Facebook site Display contest photos 4180 Recognize their affiliatesFollowers Advertise workshops and courses that Staples provides to the customer
  • 14. Staples mobile application can be accessed byanyone who has an iPhoneUser FriendlyFeatures:Store Locator ButtonProduct SearchFlyer
  • 15. Staples Back to School television Commercial is Contagious and can be Viewed on Television in the month of August This video can also be viewed at anytime on the You Tube Web-Site http://www.youtube.com/watch?v=fwcYbo7pjto