1. A Clicks & Mortar Store Amber Blais Maria DeLaRosa
Stephane Joachim Marnie Watson
2. An Overview of Staples 1st store opened in 1986 Largest
office supply store globally 26 Countries 2,281 Stores Over 89,000
employees That was Easy!
3. Online sales vs. in store sales3025 23.1 24.2 25.520 18.1
19.315 9.8 Annual Sales (1,000s) 10 4.9 5.6 7.7 14.3 5 Web Sales
(1,000s) 0 2006 2007 2008 2009 2010 Web sales equals 42% of all
sales
4. Internet Sales Growth by Year % of growth per year2010
4.12009 27.3 2008 37.5 2007 14.3 2006 28.9
5. Benefits of Offering Online Shopping Operational costs are
lower Offer more variety in products Added convenience to consumers
Store is Open 24/7 Marketing directly to existing customers Website
is your sales force
6. Drawbacks of Online Shopping Security issues Privacy issues
Consumers still like hands on approach Consumers can easily find
deals elsewhere Loyalty Returns
7. IN-STOREPROS: CONS: SALES AGENTS POOR CUSTOMER SERVICE NO
SHIPPING COSTS UNAVAILABLE IN-STORE NO WAITING INVENTORY PAYMENT
METHODS HOURS OF OPERATION QUESTIONS ANSWERED
8. ON-LINEPros: Cons: Quick No sales agents Convenient Cant see
product No pressure Limited payment methods Deliveries
Security
9. IS THE TRUSTEDCUSTOMER SERVICEREPRESENTATIVEMISSED
WHENSHOPPING ON-LINE?
10. It is highly dependent on the type of purchase that will
take place.
11. Staples has taken Advantage of the Tools Available on the
Internet and Plans to Continue Using Different Mediums as they
Become Available FACEBOOK Staples has increased their TWITTER use
of Internet promotion 70% over the past 5 years MOBILE APPLICATION
PROMOTION THROUGH OTHER WEB-SITES YOU TUBE
12. 26943 people like StaplesStaples has used Facebook to:
Promote new products Offer customers an advanced viewing of their
flyer Introduce contests Offer simple business courses Make
customers aware of their contribution to the community
13. Twitter is another social medium that Staples uses to:
Answer questions from their customers Promote new products Promote
their Facebook site Display contest photos 4180 Recognize their
affiliatesFollowers Advertise workshops and courses that Staples
provides to the customer
14. Staples mobile application can be accessed byanyone who has
an iPhoneUser FriendlyFeatures:Store Locator ButtonProduct
SearchFlyer
15. Staples Back to School television Commercial is Contagious
and can be Viewed on Television in the month of August This video
can also be viewed at anytime on the You Tube Web-Site
http://www.youtube.com/watch?v=fwcYbo7pjto