Future vision of the mobile industryStanley Chia, Vodafone Group Research & Development

Sand …

A world of change around “Mobile Internet”

• New drivers• New players• New business models

• Mobile broadband networks and spectrum• Mobile devices• Made for mobile media• Security• Business models • Open innovation

A Complex Cocktail

• Worldwide industrial re-shaping• Accelerating change processes• Increasing competitive pressure

Turmoil in Wireless/Internet

Lifecomm

… a mixture of hurdles - and an abundance of opportunities…

The disruption of IP communications

• Major industry changes• triggered by voice over IP • probably most disruptive technology in the

telecommunications industry to-date• open doors to new ideas (presence, IM, etc.)• enable richer communications

• The road towards full mutual interconnectivity• previously deployments of VoIP were isolated• users on separate VoIP systems can increasingly

communicate and share applications

• The trend is driven by user requirements• both consumer and enterprise spaces• cost reduction• seamless experience across all communication

systems (voicemail, IM, presence)

Computers (with communication)

Sell goods, subsidise services

Broadband bit pipes

Best effort

Internet architecture

TDD radio technologies

LTE

• (Smart) Phones

• Sell services, subsidise goods

• Value added services

• Reliable and secure

• Telecoms architecture / interworking

• FDD radio technologies

Two routes to the wireless future

IEEE 802.16

IT Community Telecom Community

•

•

•

•

•

•

A long road to convergence

• The European appeal of “4G” is weak at present

• Yet standards already considering the NEXT step!!

• “LTE+”, 802.16m, IMT-Advanced…

• We cannot afford to sustain fragmentation and divergence between the telecoms industry and the IT industry – the cost will never be low enough

Ultimately we need a single converged solution:• One physical layer across TDD/FDD and a common architecture• Minimum number of frequency bands for global coverage

• Verizon Wireless and China Mobile likely to move more quickly?

EV-DO

GSM, TD-SCDMA

HSPA Com

mon

sol

utio

n

Meet the customers' needs

Drive collaborative innovation and openness: engaging with the Internet community• open source: Linux, Apache, Firefox• open APIs: Google maps, Flickr, Amazon• open licenses: Creative Commons, GPL• open behaviour: collaborative behaviour

e.g. Wikipedia

Shape the devices to delivery a mobile Web experience

• software becomes king• web runtime architecture• personalizing the Mobile Internet

Tighter integration into the device and its applications…

Widget Evolution

• Personalised way to access the Web• widgets utilise standard Web technologies enabling

rapid time-to-market – weeks rather than months • provide personalised Web information at a glance

when on the move• enable users to self-serve their “long tail” of content

• Tighter integration into device and applications• widgets integrated into a device’s home screen

provide further personalisation• dynamic updating of Widgets on the home screen

provides instant access to Web data • device API access allows Widgets to connect with

the mobile’s data and functionality• API access allows widgets to be embedded in host

applications; e.g. a weather forecast embedded in your calendar

Improving experience: mobile widgets

Made for Mobile

Think out of the box: new media

Printed Newspaper

“Works everywhere” connectivity

Dynamic content, continuous updates, interactivity

The connected eDevice

+ = The connected eNewspaper

Made for Mobile

++

=+

• Develop a SIM based NFC technology framework and ecosystem

• SIM is the secure element

• SIM hosts service provider applications

• Ecosystem around trusted transaction manager

• Create new fields of applications

Made for Mobile

Building on the strengths of the SIM

Leverage strength: reinventing the SIM

In search of the black gold …

An eComm 2008 presentation –

http://eCommMedia.com for more