“Standing Out in a

Crowded Marketplace”

April 2015

Thanks for the invite!!

Neil Thornton

The importance of

standing out in YOUR

marketplace…..

Your winning

strategy…..dragging

the chair

Our goal for today ….

If you leave here today thinking and acting the

same way you walked into the room, I have

failed!!

How you stand out in your market, make an

impression and brand YOU is ‘the’ most

important business skill you can polish and

improve.

let’s begin……

“People do not resist change.

They resist the uncertainty of

change that is perceived

forced on them.”

Rule:

“If you don’t like change,

you will like irrelevancy

even less!”

- Tom Peters

“Either become distinct

or extinct; the choice

is yours.”

- Tom Peters

"People may not remember

exactly what you did, or

what you said, but they will

always remember how you

made them feel."

- Dr. Garthwaite

Tips and action steps ….

Advice, lessons and tools

that I have learned

over the years…

Your Value Proposition…..

“A value proposition is a clear statement of the

tangible results a customer receives from your

products and services. It’s focused on outcomes and

stresses the business value of your offering.”

5-10

seconds

Your brand….what you want to

be know for?

Leadership definition: “What people say about you….when you

are not in the room.”

Ability to sell yourself

and your ideas

Ability to capture attention

Your influence starts when you

walk in the room

3-D Speaking

Remember to breathe….

Ability to innovate and

crush the status-quo

Ability to lead change!

Know your generations

Value vs. Selling

Concept:

“Your Customer’s Customer”

Utilize a ‘content calendar’…

Get good

at story

telling….

Learn to understand body

language

Developing

Your Online

Presence

Why……??

Social Media influence….

Our 5 Rules of Social Media for business

1. Social media is a collection of communication tools. It’s

what you do with those tools that matters

2. Social media is about people – not technology or your

products and services

3. Develop a give first mentality – don’t sell – connect

4. If you’re going to do it,

do it on a consistent basis

5. Create, find and share content

that people will want to

consume and spread

Facebook

is your

mirror…

Twitter

is your

megaphone…

The importance of

LinkedIn?…

It’s now one of the first

places people look when

‘checking’ you out. What

will they find?

What would happen if we

Google’d YOU?

The Client Focus Meeting

Pssst…….

when you stop investing in

yourself, you’re in trouble!!

Partner Dialogue

What do you want to be known for?

What steps can you take to stand out

in your market?

Reports for free….

triggerstrategies.ca

• Top 5 Issues Facing Ontario Businesses

• Develop an Effective Training Program that Produces Results

• Finding & Keeping the Best People by Design – an 8 Step Process

• The New Reality of Sales

• Marketing for Small-Medium Size Businesses

• How Small-Medium Size Companies are Using Social Media

I will post this for everyone…..

Thank You

triggerstrategies.ca