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Business Case Development

Jojo P. Javier MIM, MBA

What’s In It For You Today

Definition

Purpose

Components

Presentation

Pointers

What is a Business Case?

A documented argument to convince a decision maker to

approve a project or similar plan action.

Company Logo

Company Logo

Captures quantifiable and unquantifiable characteristics

of a proposed project and justified through gathered

information

Purpose

Inform top management of challenges that need immediate

attention.

Justify the need to initiate a project or a plan of action to

align specific activities to the organization’s

business directions.

Seek approval for the design,

development and implementation of a sound project.

Help Decision Makers Ensure That:

Proposed initiative will have value & relative priority compared to alternative initiatives.

Performance of initiatives is monitored objectively.

Proponent or team has the capability to deliver the benefits.

Projects with team or group inter-dependencies are synchronized.

The organization’s resource are working on the highest value opportunities available.

Components of a Business Case

• Purpose

• Objectives / Benefits

• Scope or limitation Introduction

• Current state of the process Facts of the Case

• Problems that may arise from the facts Problem Statement

• Issues that may arise from the problem statement Issues

•Plan to meet the objectives established in the introduction

•Are there stop-gap solutions?

•Timeline and resources

Recommendations and Action Plans

Business Case Framework

Actual Performance

Potential Performance

Gap Analysis

Facts Problem Statement

Issues

Objectives / Benefits Action Plans and

Recommendations

Reminder

Do not attempt to solve the problem within the

business case.

Presenting the Business Case

Get to the point in less

than two minutes

Talk about problems that are

necessary to win in the

market place

Think big picture

Fluidity is key

Presentation should end

in ten minutes

THANK YOU!