Tytel Image Marketing

• 25 years in direct response marketing, advertising, creative direction, account acquisition & servicing.

• Seasoned professionals - subject matter experts.• Providing B 2 B and B 2 C marketing/advertising.

Specializing in direct response messaging.Client communication programs that are consistent.Experts in communicating the business objectives of

our client to their client’s needs.

What’s your dream, goal or vision?

The 7 Common Mistakeswe make in marketing

(and discussion about making 180º changes)

Common mistake 1

We talk about our servicefrom our point of referenceour features and benefits, blah… blah… blah…

remedy…speak “clientele”it’s a language we all will fail to speak from time to time

the “customers mind”™

We must enter our clients mind, with a conversation they are already having.

Common mistake 2

Not sending a hand written thank you, call or e-mailIt’s one of the oldest, yet simple ways, to build rapport.

remedy…30 days to a new habitFollow up with a call even if you send a card, see if they respond to the receipt of the thank you and check the results in 90 days.

a few Linkedin results on “just say thank you”

Jeff Tytel Director & President See all Jeff’s discussions » 17 responses in 4 days

>>> 2 words cost = nothing Return = priceless

>>> I have sent a Thank you to clients who had a flat “no” to advertise with us, then they received the "Thank You for their time card" and turned around and signed a

nice deal with us. >>> What's the hippest way to thank someone who has just given you some outstanding leads? None of those leads are clients yet, but the list is impressive and

includes a number of target prospects of mine. >>>…no one does it anymore and that's what makes it so powerful! 3% of all the mail

that we receive is personal... everything else is junk or bills. Kind of sad!

Common mistake 3

Sending direct mail and getting little or no responseResults are from 75% list, 15% content and 10% creative.

remedy…fresh targeted lists, consistency and relevancy to readerThink about the “customers mind” and write good copy (use a writer if you can’t do it GREAT); keep it interesting and informative.

Your company name or logo is NOT A HEADLINE!

1) Create a “killer” headline and bold subheads

2) Write in a conversational style - use logic… avoid price

3) Get “the pain” and emotions - write like you’re a fly on the wall!

Give them EXACTLY what they want and a reason to act now.

Recipe for success….repeat, refresh and test different styles.

“it’s all about taking notice”

Common mistake 4

Sending e-mail and getting little or no responseIt’s all about permission based marketing.

remedy…get connected & knownBecome an expert in something and write a newsletter (or have a great writer do it!) Get published, get connected, then get your permission based marketing blitz going, then watch the responses.

Direct response - web 2.0• Plans to move to ongoing

direct response programs that have a consistent and cohesive message and call to action.

• Managing customer contact with marketing messages, information, incentives, updates, and technical issues that are useful & great for keeping in contact.

Passive response - web 2.0• Get on social media tools with

message development that can potentially reach a worldwide audience.

• Leveraging direct response success with U.S. Mail, e-mail, webcasts, podcasts, webinars, blogs, blog talk radio and all emerging media.

What impression would you like to portray?

Common mistake 5

Website - when is it good enough or not enough?There’s too many specifics to give a canned response.

remedy…plan, learn, watch, change No matter what percent of business you get from your web presence, it’s still one tool in the toolbox. Don’t be rushed into spending more of your marketing budget than you should.

Tie in web 2.0 to your site• The social media connections

can significantly bring more traffic to your site.

• Use, webcasts, podcasts, webinars, blogs, blog talk radio and all emerging media to drive traffic, especially for e-commerce and training.

Common mistake 6

Not asking for referrals or not offering them to clientsBe specific, frame yourself or you’ll be framed by others.

remedy…make it a weekly action I have often spent much time concentrating on getting my networking connections referrals and I need to spend more time getting my clients quality introductions.

What’s the missing piece in your marketing efforts?

Common mistake 7

We have a marketing plan or, we haven’t looked at it lately. A fresh look into your business plan may be enlightening!

remedy…it’s a moving target… It’s not an etched tablet of stone. Your primary goals could be the same as before, but look at review and updating…soon!

”the white board”A free form ideation meeting to bring you back to your goals.

guerilla tactics and education to help market your products & service better

(Before you write about your business - hire a writer)

Where do you fit in?

Thank you!