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Comparing Sprinklr and Salesforce We know that searching for a new social partner can be overwhelming and confusing, especially when multiple vendors are involved. In an effort to simplify this process, we are providing factual information that is intended to assist in this process. Based on the viewing history on review site TrustRadius, Sprinklr is the most evaluated social vendor for large enterprises: ©2014 Sprinklr Inc OVERVIEW Salesforce’s Radian6, Buddy Media, and Social Studio are also considered in the evaluation process. Based on Sprinklr’s historical data, though, 93% of customers evaluating both Salesforce and Sprinklr ultimately choose Sprinklr. The following represents factual reviews and comparisons: In a November 2014 review on TrustRadius of Salesforce’s Social Studio, a user noted the lack of social channels and Radian 6 integration: “I would like to see more social networks than only Facebook and Twitter, and also tie into Radian6 more.” A February 2014 review on TrustRadius of a four-year Salesforce Buddy Media user mentioned “Deep analytics are lacking...For strategic, digitally-advanced, and analytic teams, the social listening needs that Buddy Media offers seemed lacking compared to those of other proficient vendors in the space.”

Sprinklr vs Salesforce

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Page 1: Sprinklr vs Salesforce

Comparing Sprinklr and Salesforce

We know that searching for a new social partner can be overwhelming and confusing, especially when multiple vendors are involved. In an effort to simplify this process, we are providing factual information that is intended to assist in this process. Based on the viewing history on review site TrustRadius, Sprinklr is the most evaluated social vendor for large enterprises:

©2014 Sprinklr Inc

OVERVIEW

Salesforce’s Radian6, Buddy Media, and Social Studio are also considered in the evaluation process. Based on Sprinklr’s historical data, though, 93% of customers evaluating both Salesforce and Sprinklr ultimately choose Sprinklr. The following represents factual reviews and comparisons:

In a November 2014 review on TrustRadius of Salesforce’s Social Studio, a user noted the lack of social channels and Radian 6 integration: “I would like to see

more social networks than only Facebook and Twitter, and also tie into Radian6 more.” A February 2014 review on TrustRadius of a four-year Salesforce Buddy Media user mentioned “Deep analytics are lacking...For strategic, digitally-advanced, and analytic teams, the social listening needs that Buddy Media offers seemed lacking compared to those of other proficient vendors in the space.”

Page 2: Sprinklr vs Salesforce

OVERVIEW

Contact Us

tel: (917) 933-7800

email: [email protected]

web: www.sprinklr.com

twitter: @sprinklr #socialatscale

Locations

New York City (HQ) Austin San Francisco London Paris Bangalore Delhi Hamburg©2014 Sprinklr, Inc.

New Product Innovation Leadership Award 2014 -- Frost & Sullivan

“The most powerful technology in the market” -- Forrester Research

A February 2014 review on TrustRadius of a four-year Salesforce Buddy Media user mentioned “Deep analytics are lacking...For strategic, digitally-advanced, and analytic teams, the social listening needs that Buddy Media offers seemed lacking compared to those of other proficient vendors in the space.” The latest Forrester Wave report on social relationship platforms recognizes that “while salesforce.com positions its Marketing Cloud as a ‘single product,’ its two main components (Buddy Media and Radian6) are not yet integrated. They remain accessible only through separate platforms, logins, and interfaces…and its client satisfaction scores lag those of the other vendors in our evaluation.” That same report lists Sprinklr as having “the most powerful technology” with a stronger performing offering than Salesforce.com’s Buddy Media. The following represents a feature comparison based on publicly-available information: