Kenneth Cho200 E. 6th Street, Suite 301AAustin, TX 78701 USA888-697-4733ken@spredfast.com

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• The Company – What do you do? – Spredfast is an enterprise-class social media management system that allows organizations to manage,

monitor, and measure their social media messages, and the effectiveness of each piece of content, across multiple social media channels.

• Company History and Background• Originally started to take advantage of Facebook and MySpace applications, Social Agency Inc. (d.b.a

Spredfast) branched out to manage social media campaigns. Realizing they could not scale without appropriate tools, Spredfast was developed to automate, streamline, and facilitate the management of social media marketing campaigns.

• Kenneth Cho & Scott McCaskill co-founded Spredfast in March, 2008. Each have extensive experience in effectively developing social media strategies. In addition to their leadership duties at Spredfast, they taught social media strategy to students at the McCombs School of Business at the University of Texas at Austin. Spredfast is based in Austin, TX. Spredfast is a Delaware C-Corporation.

• Investors and Stage of Investment (funds raised to date)– Series A of $1.6M from Austin Ventures in April, 2010

• Revenues in domestic market– Projected to make $1.1M for fiscal year 2010

COMPANY PROFILE

PRODUCT/SOLUTION OVERVIEW

To engage your social audience, Spredfast helps you create “Voices” and drive your “Initiatives” via social message “Activities”

Spredfast posts these social events out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them1 2

Spredfast “listens” to your audience’s engagement and who is talking about you and others out in the social space

3Spredfast then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works

4

COMPETITIVE ANALYSIS

SOURCE: JAMIE BECKLAND WHITEHORSE “SOCIAL MEDIA MANAGEMENT PLATFORMS: REVIEWING THE LANDSCAPE”

• Although there are many social media tools out in the market today, there are no others that:

1. Complete “system” vision (Engagement, Listening, Measurement, Initiative Management, User Profiling)

2. Focus on the enterprise customer sector (24 x 7 Customer Support, Integration, Security, Integration with other Enterprise software packages like SalesForce and Omniture, Customer Branding)

• Spredfast is the only comprehensive enterprise-class social media management system that allows markets to manage, monitor and measure its social media efforts.

Competitors

MARKET STRATEGY

• Spredfast allows Enterprises’ to manage social media initiatives more efficiently and effectively by:

1. Cutting reporting time by a fifth on average

2. Increasing web traffic by 2x on average

3. Calculating social media effectiveness, ROI and audience reach

• Global Fortune 1000 Enterprises focused on:

1. Brand engagement

2. Corporate communications

3. E-commerce

4. Customer care

• Agencies

• Media & Entertainment companies

• Large Non-Profits

Target Market Customers & Partners

• The majority of our customers are in the US but we are seeing a lot of interest in the Europe. We are identifying channel partners in Europe.

Why Spredfast?

IMPACT ON SOCIETY

• Social media is a cost-effective option for Non-profit organizations to market themselves without needing an exorbitant amount of funding. Stakeholders take an interest in causes that relate to them and social mediums create an overall integrated experience with those very same stakeholders. Spredfast works with many non-profits pro-bono (in most cases) allowing them to:

1. Increase their reach and spread awareness of their cause and mission cost-effectively

2. Increase web traffic to their webiste

3. Calculate social media effectiveness by measuring the “click-to-conversion ROI” on donations on social media messages

Non-Profits Using Spredfast

MANAGEMENT TEAM

Kenneth Cho, Co-Founder & CEOKenneth is responsible for sales, marketing and customer support functions. Kenneth brings 17 years of worldwide management, sales and technology experience. Prior to co-founding Spredfast, Kenneth headed up services for social media software company, Small World Labs. Prior to that, Kenneth held sales and business development roles at IBM such as managing its multi-million dollar Visa account. Prior to IBM, he held leadership roles at VerveLabs (founder), Enron, Lehman Brothers, and Price Waterhouse Consulting (now IBM).

Kenneth received a BA in Economics from Wesleyan University and an MBA with a focus in marketing and information management from the McCombs School of Business at University of Texas at Austin.

Scott McCaskill, Co-Founder & PresidentScott is responsible for technology, finance and services functions. Prior to co-founding Spredfast, Scott was CTO/CFO and co-founder of Small World Labs, where he wrote the original version of their social networking platform and helped grow the company from two employees to more than 30 full-time and contract employees and 100 plus clients. Before Small World Labs, Scott held roles at Dell, Boston Consulting Group, Singlecast and Sapient.

Scott received a BS in computer science and history from Yale University and an MBA with a focus in finance and strategic management from the University of Chicago.