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A brief presentation on sports 2.0 in Europe (compared to the US) with some interesting examples
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Sports 2.0Improving the sports
experience thru mobile & internet
Sports 2.0
Gijsbregt Brouwerwww.brightguys.nl
MissionBringing the optimal experience into sport
US Sports CultureFor profit
Schools & companiesMarketing & media driven
MissionBringing the optimal experience into sport
StrategyCry havoc and let
slip the dogs of war
EU Sports CultureNot for profit
Clubs & federationsSociety & vitality driven
StrategyCry havoc and let
slip the dogs of war
Social Sport Matrix1) Active vs passive2) Site functionalities
MissionBringing the optimal experience into sport
US Sports 2.0
MissionBringing the optimal experience into sport
StrategyCry havoc and let
slip the dogs of war
EU Sports 2.0
StrategyCry havoc and let
slip the dogs of war
StrategyCry havoc and let
slip the dogs of war
StrategyCry havoc and let
slip the dogs of war
StrategyCry havoc and let
slip the dogs of war
US EU1) Media driven2) Enhance stadium experience3) Time for sport assets to act
US EU
EU US1) Active sponsor value2) Enhance events for athletes3) Time for sponsors to act
EU US
