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OUR PARTNERS
STRUCTURES FOR RAPID GROWTH
AGENDA
16.30 Arrival & refreshments
17.00 Talks from our entrepreneurs
18.00 Q&A
18.30 Refreshments & networking
19.30 Close
SPEAKERS
Tamara LittletonFounder, Emoderation
Richard SimpsonCo-owner, Tayburn
Martin SpillerPartner, Jenson Solutions
#SpeakerBoutique | @thesupperclubuk
www.sli.do/speakerboutique
Tamara LittletonFounder, Emoderation
#SpeakerBoutique | @thesupperclubuk
www.sli.do/speakerboutique
Prelude: Structures for rapid growth
Tamara Littleton, CEO
Emoderation.com
The story so far…
Emoderation.com
THE BACKGROUND
Emoderation.com
Emoderation is an independent global social media agency delivering high-quality
multilingual community management, moderation, social listening, data and insight, and
social media consultancy. We also run social media simulations to allow companies to
rehearse a crisis via our partner company, Polpeo.com.
• 13+ years of experience
• 50 languages
• 350+ team members
• Offices in London, New York, Los Angeles and Miami
• 24/7/365 response
• Social media at scale specialists
Process
Emoderation.com
SOCIAL MEDIA AT SCALE
Emoderation.com
Emoderation.com
OUR GLOBAL TEAM
We have members of our team on nearly every continent around the globe. Despite their considerable distance, we have developed processes, workflows and tools which retain close team connection on every project we work on.
Platform
Emoderation.com
THE TOOLS WE USE
Emoderation.com
We use and have developed proprietary tools for us to practically communicate within a multilayered, multilingual, multi-country team.
Some of the industry leading tools we use are as follows:
Emoderation.com
Emoderation.com
Emoderation.com
People
Emoderation.com
Emoderation.com
Emoderation.com
Emoderation.com
CONTACT
TAMARA LITTLETON
CEO @tlittleton
THANK YOU
Richard SimpsonCo-owner, Tayburn
#SpeakerBoutique | @thesupperclubuk
www.sli.do/speakerboutique
3.2mTURNOVER (£) OFFICES IN
EDINBURGH LIVERPOOL
MANCHESTER ISTANBUL
40STAFF IN THE UK
The only agency in the UK who is
Top 10 for both creativity + effectiveness
Source: Design Week, DBA
3.2mTURNOVER (£) OFFICES IN
EDINBURGH LIVERPOOL
MANCHESTER ISTANBUL
40STAFF IN THE UK
Sales / Marketing Finance “Operations”
What makes Glasgow great?
How can I help you?
Martin SpillerPartner, Jenson Solutions
#SpeakerBoutique | @thesupperclubuk
www.sli.do/speakerboutique
SEPTEMBER 2015
Speaker Boutique:
Structures for rapid growth
Culture, recruitment and retention
@MartinRSpiller
Some stuff about me…In an attempt to establish credibility
Entrepreneur. Consultant. Lecturer. Investor. Accountant.
Barrister (non-practising).
Fuelled mostly by caffeine and nicotine.
Warning.. sometimes sweary!
You had one jobAnd now I will destroy it…
• World’s fastest exit
• Worst interview ever!
• Disastrous strategic choice
• Salesman problems
• Mothers!
• Queen Bee Syndrome
CultureWho and what do you want to be?
No company, small or
large, can win over the
long run without
energised employees
who believe in the
mission and
understand how to
achieve it.
Jack Welch
Culture Your starter for 10!
• Vision
• Structure
• Style
• Symbols
• Control systems
• Rituals and routines
• Stories and myths
• Your view v staff view?
RecruitmentSomething to consider…
If you think it's
expensive to hire a
professional to do
the job, wait until
you hire an
amateur.
Red Adair
Recruitment - GeneralTop 5 Tips
• Tip 1
Define your requirements
• Tip 2
Go to the source
• Tip 3
Always be recruiting
• Tip 4
Try before you buy
• Tip 5
Take risks
Secretary required in Mayfair. Stockings optional! £35k. Ready to assume the
position?
Recruitment – Senior Top 5 Tips
• Tip 1
What do you REALLY need?
• Tip 2
Internal examination
• Tip 3
Recruiter relationships
• Tip 4
Choose slowly
• Tip 5
Fire quickly
RetentionI hate to admit I agree with Beardy...
Train people
well enough so
they can leave,
treat them well
enough so they
don't want to.
Richard Branson
RetentionTop 5 Tips
• Tip 1
Say please and thank you
• Tip 2
Jerry Maguire was wrong
• Tip 3
Train, train and train again
• Tip 4
Avoid ostrich-ing
• Tip 5
Strive to be the best
RetentionSome thoughts to ponder
The employer generally gets….
the employees they deserve!
• How diverse are you?
• Employees vs. Owners
• Are you inclusive?
• Do you listen?
• What matters to your team?
• Work on the business not in it!
• Head and brick walls…
Final thoughtsAnd then I will shut up….
• Culture, culture, CULTURE!
• Money is a poor motivator
• Find talented people
• Say please and thank you
• Youth team policy
• Build long term relationships
• Hire slowly
• Fire quickly
• Take calculated risks
MASTER CLASSES
8 Oct Managing culture
22 Oct Content and digital marketing
12 Nov The golden rules of negotiation
24 Nov Creating meaningful metrics to drive business
SPEAKER BOUTIQUE
15 Oct Brand building
26 Nov Stepping back & succession planning
#SpeakerBoutique | @thesupperclubuk
www.sli.do/speakerboutique
