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17 June 2013

SPARK 2013

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Internal business marketing programs kick off.

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Page 1: SPARK 2013

17 June 2013

Page 2: SPARK 2013

Discussion

Privileged & Confidential | 2

REFRESH CALENDAR KICK-OFF ACTIVITY SPEAKER CONTEST

5 5 5 5 5 5

Page 3: SPARK 2013

Privileged & Confidential | 3

Is your BRAND doing more to…

Page 4: SPARK 2013

Timeline

Privileged & Confidential | 4

July August September October December

Kick-Off Society Focus Environment Nutrition Wrap-Up

Page 5: SPARK 2013

Privileged & Confidential | 5

Birchbag

Nestle Eco-Friendly Totes Honest Co.

Hand Sanitizers

Levi’s Waterless Jeans Denim Watches

Nespresso Capsules

Kettle One Potato Chips

Haagen-Dazs® Honey Bee Seed Packet

Kettle One�Potato Chips

Page 6: SPARK 2013

Privileged & Confidential | 6

Identify Consumer Values

Page 7: SPARK 2013

Environment

Privileged & Confidential | 7

Page 8: SPARK 2013

Privileged & Confidential | 8

Nutrition

Page 9: SPARK 2013

In the ‘Hood

Glendale Girl Scouts

Northbrook Community

Gardens

Oakland UC Davis/ Honeybees

Solon Community

Gardens

Privileged & Confidential | 9

Doing good

Page 10: SPARK 2013

Contest

Privileged & Confidential | 10

DOING MORE FACEBOOK WORD-OF-MOUTH WINNERS

Page 11: SPARK 2013