Buckeye Fever

SOHH was founded in the late 1990s, but was quickly taken over by The Brehs

The Brehs were a group of individuals who wanted win like Charlie Sheen

The Brehs were known for their clever slogans and designs on t-shirts

Their images are an internet sensation

President

Buckeye Fever

Vice President

Houston911

Marketing Manager

Gator Reloaded

Sales Manager

Alpo, Jr.

Personnel Manager

CHICAGO

Marketing Assistants

Kanye West

Kid Cudi

Sales Associates

Dwight Shrute

Meredith Palmer

Assistant Manager

Michael Scott

T-Shirts

Jeans

Hats

Shoes

Loungewear

31%

18%16%

20%

15%

Sales

T-shirts

Jeans

Hats

Shoes

Loungewear

17%

42%14%

13%

14%

Sales

T-Shirts

Jeans

Hats

Shoes

Loungewear

0 50000 100000 150000 200000

Salaries

Utilities

Insurance

Rent

Series 1

Column2

Column1

Salaries Utilities Insurance Rent

12,500 9,000 2,000 10,000

Target buyers ages 18-35

Analysis of Competition shows we are the only ones producing a wide range of items

We have resources from every region to keep production high

Pricing will be well below retail value

We have more inventory than any other retailer in the nation

We are looking to have a creative marketing scheme to get our products to retailers

We want to be stocked on as many shelves as possible

Every week a new item will be on main display shelves

Display inventory a month before the appropriate season for the product begins

We are looking to expand our product line by February of 2010.

Our goal is to send as many people out there to get the word out about our products at the halfway point of the year

We want to gain new customers, yet retain our current customers and introduce them to new products by the start of the 3rd quarter

We plan to have our website and newsletter up and running by November, just in time for the holiday shopping season