Florida's First Coast of GolfFlorida's First Coast of GolfThe Golf Club at South Hampton

VISIT FLORIDA BLOG

:30 Spot Television CampaignTarget: Drive MarketOrlando, Tampa, Tallahassee, Savannah & Hilton HeadAiring 190 spots on PGA TOUR broadcasts Saturday & SundayCampaign run time: February 2 - March 24, 2013Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013CTA: Drive users to landing page www.theplayerschampionshiptravel.comFinancial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf

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Welcome to THE PLAYERS

Promotions

Objective: Reach beyond the drive market and target major metro feeder cities serving Jacksonville International Airport

Utilize regional assets and VISIT FLORIDA partnership to leverage promotionsFocus on meaningful exposure and lead generation for future communicationSuccessfully ran 3 promotions in Chicago, DC and NYMedia Value = $976,600Impressions = 17.4 million

Chicago WJKM-FM Chicago's Greatest Hits of the 60s, 70s & 80s

Promotion runs February 8 - April 5, 2013100 :15 second recorded spotsName mention in 50 live :15 promos2 email blasts linking to our landing pageLogos, links and lead gen on contest pageTotal media value = $253,900Impressions = 1,206,912

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" My brother and I had a blast on our trip and it is definitely one we will never forget and I STILL talk about it. It was a prize of a lifetime that's for sure!"

Stefanie OffermanJoliet, Illinois

WJNK-FM Chicago

WBIG The Big DC 103.3 FM Washington, DC

The BIG Getaway promotion runs Feb 25 - March 29100 :30 second recorded spots4 email blastsLogo, link, copy and image on contest pageOpt-in lead genMedia Value = $193,700Impressions = 1,610,566

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

MEDIA VALUE 2012-2013

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Blended Regional Golf and Airport messaging JAA can maintain neutral stance in not promoting any particular airlineTarget existing markets servicing JIA that are having capacity issues into JacksonvilleCincinnati

|Boston|

|Denver| Las Vegas

Double-click to enter titleSunshine Golfer

|Target:| |Amenity Golfers|

|Circulation:| |100K - Visit Florida Welcome Centers | | |

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Travel Rounds to Region 3 year Comparison

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Golf Rounds Played Report

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YTD Golf Rounds Played - 2013

WQAM- AM MiamiUltimate Football and Golf

GetawayJAGUARS VS MIAMI AUGUST 9, 2013

Your Membership Dues of $4,356 are part

of a $1.84 Million co-op Marketing Plan

The Golf Club at South Hampton's Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Golf Club at South Hampton's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

The Golf Club at South Hampton

Digital Marketing through FFCG

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast October 2012, May 2013, August 2013GolfSwitch Database - November, 2012

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Florida's First Coast of Golf Sponsored Promotions

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Visit Florida's Golf Publication

City Markets

|Somerset, NJ| | New Jersey, New York|

|Indianapolis, IN| | Indiana|

|DC/Northern Virginia| | DC, Virginia, Maryland|

|Philadelphia, PA| | Pennsylvania, New Jersey|

|Grand Rapids, MI| | Michigan, Wisconsin| St. Louis, MO Missouri, Illinois

|Minneapolis, MN| | Minnesota|

|Cleveland, OH| | Ohio|

|Chicago, IL | | Illinois, Indiana, Wisconsin|

|Pittsburgh, PA| | Pennsylvania, West Virginia|

|Boston, MA| | Massachusetts, New Hampshire|

|Toronto, Ontario| | Canada, (Ontario) | Novi/Detroit

|Dallas, TX| | Texas |

|Hartford, CT| | Connecticut, Vermont|

2014Consumer Golf Shows Represented

International Efforts

We are the Trusted Source for Golf Travel PlanningWe thank you for your 2012-13 participation and

invite your 2013-14 membership renewal

IN CLOSING