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24-09-2013 Social Connectedness and Inclusion by Digital Augmentation in Public Spaces Sophie Brenny & Jun Hu, Department of Industrial Design, Eindhoven University of Technology © Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design Wednesday, September 25, 13

Sophie brenny presentation de s_form 2013

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Page 1: Sophie brenny presentation de s_form 2013

24-09-2013

Social Connectedness and Inclusion by Digital Augmentation in Public SpacesSophie Brenny & Jun Hu, Department of Industrial Design, Eindhoven University of Technology

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 2: Sophie brenny presentation de s_form 2013

Who am I ? What was the goal?

✤ Social

✤ Personal expression in a legal and publicly accepted way

✤ Humanizing the interaction of the system

✤ Feeling more included in a public space

✤ Sharing = caring

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 3: Sophie brenny presentation de s_form 2013

Research question

✤ How to design a public digital art installation with digital augmentation to physical spaces to increase people’s feeling of inclusion and connectedness?

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 4: Sophie brenny presentation de s_form 2013

Existing self-expression installations

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

http://beforeidie.cc

Wednesday, September 25, 13

Page 5: Sophie brenny presentation de s_form 2013

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

http://www.thisiscolossal.com/2012/01/yayoi-kusama-obiliteration-room/

Wednesday, September 25, 13

Page 6: Sophie brenny presentation de s_form 2013

Leave your mark

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 7: Sophie brenny presentation de s_form 2013

Explorations

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 8: Sophie brenny presentation de s_form 2013

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 9: Sophie brenny presentation de s_form 2013

Experiments setup

✤ Where? The cafeteria of the auditorium at the Eindhoven University of Technology

✤ Why? Uncommon for the same group of people to pass through the cafeteria of the auditorium

✤ When? Between 11.30 AM and 1.45PM on Tuesdays and Fridays, not every day in the hope of less of a learning effect © Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 10: Sophie brenny presentation de s_form 2013

Instruments used

✤ Social Connectedness Revised Scale (high internal reliability of a=0.86 - 0.89) (R.M.Lee, M. Draper, and S. Lee, )

✤ Inclusion of Community in Self

✤ Interviews

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 11: Sophie brenny presentation de s_form 2013

Participants

✤ 100 students (Bachelor, Master & PhD)

✤ Aged between 18 to 33 with a average of 22.31

✤ 61 men and 39 women

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 12: Sophie brenny presentation de s_form 2013

Data Analysis

✤ SPSS

✤ One way ANOVA

✤ Bonferroni correction applied

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 13: Sophie brenny presentation de s_form 2013

tests

✤ two control test

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 14: Sophie brenny presentation de s_form 2013

tests

✤ test A

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 15: Sophie brenny presentation de s_form 2013

✤ test B

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 16: Sophie brenny presentation de s_form 2013

✤ test C

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 17: Sophie brenny presentation de s_form 2013

Results : SCS-R

only black board

black board with video feed

black board with shape hints

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 18: Sophie brenny presentation de s_form 2013

only black board

black board with video feed

black board with shape hints

Results : ICS

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 19: Sophie brenny presentation de s_form 2013

Results : observations

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 20: Sophie brenny presentation de s_form 2013

Conclusions

✤ H1: When giving people a designated place to express themselves with tools to do so, they will not do so.

✤ The beauty of the concept “Leave your mark” lies in its simplicity and the ease for people to step in and out creating a reasonably low threshold.

✤ Limitation of the results due to the experimental setup

✤ Interesting start to inspire future work and explorations in public digital art installations with digital augmentation to public spaces in cities.

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 21: Sophie brenny presentation de s_form 2013

Thank you for you attention!

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13

Page 22: Sophie brenny presentation de s_form 2013

Questions?

© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design

Wednesday, September 25, 13