Sookman oba confernece_using_social_media

McCarthy Tétrault LLP / mccarthy.ca

Ethical and Efficient Ways to Use Social Networking in Business Development

Ontario Bar AssociationTECHxpo 2013

Barry B. [email protected] September 30, 2013

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Why lawyers use social media?

¬ Information

¬ Connectedness

¬ Currency

¬ Reach

¬ Multi-directional interactions

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Information

¬ What information:

¬ legal developments; industry information; information about or affecting clients, e.g., a case or matter for clients; information about others; news and other developments

¬ Major difference from traditional media is:

¬ timeliness, quantity, choice, perspective, reach

¬ Twitter, rss feeds from webs sites, blogs and news services

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Connectedness

¬ Who:

¬ organizations, people and places

¬ clients

¬ colleagues, friends, communities, family and others

¬ Differences from other ways of connecting

¬ immediacy

¬ global, viral, ubiquitous

¬ often open, public and permanent

¬ multi-directional and interactive

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McCarthy Tétrault LLP / mccarthy.ca 2112806800

McCarthy Tétrault LLP / mccarthy.ca 2212806800

Law Society Website

Law Society of British Columbia http://www.lawsociety.bc.ca/docs/practice/resources/policy_social-media.pdf

Law Society of Upper Canada (LSUC) (Podcast Transcript) http://www.lsuc.on.ca/For-Lawyers/Manage-Your-Practice/Confidentiality/Technology-Practice-Tips---Social-Media-(Transcript)/

LSUC Marketing Legal Services via Social Media

LSUC Ethical Considerations in an Age of Technology

http://www.lsuc.on.ca/MarketingLegalServicesviaSocialMedia/

http://ecom.lsuc.on.ca/cpd/product.jsp?id=cle11-0100300

Law Society of England and Wales (UK) http://www.lawsociety.org.uk/advice/practice-notes/social-media/

New Zealand Law Society http://www.lawsociety.org.nz/lawtalk/lawtalk-archives/issue-812/social-medias-legal-criteria

Law Society of New South Wales http://www.lawsociety.com.au/ForSolictors/CareerHub/EssentialSkills/CareerSkills/Articles/Tweetingtothetop/index.htm

Law Society of Scotland http://www.lawscot.org.uk/rules-and-guidance/section-e/division-b-the-management-of-files,-papers-and-information/advice-and-information/social-media-%E2%80%93-advice-and-information-for-the-legal-profession

Law Society of South Africa http://www.lssa.org.za/upload/LSSA%20Introduction%20to%20Social%20Media_Legal%20Implications%20for%20SA%20Law%20Firms%20and%20draft%20policy%20December%202012.pdf

New York State Bar Association http://www.nysba.org/AM/Template.cfm?Section=About_NYSBA&ContentID=66612&template=/CM/ContentDisplay.cfm

International Bar Association (Study on impact of social media and recommendations)

http://www.ibanet.org/Committees/Divisions/Legal_Practice/Impact_of_OSN_on_LegalPractice/Impact_of_OSN_Home.aspx

LAWPRO – Professional Indemnity Company. http://www.practicepro.ca/LAWPROMag/SocialMediaPitfalls.pdf


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