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Virtual station Its no longer just a game !! Abinath [10abo1] Anne [10ab03] Aparna [10ab04] Arul [10ab05] Arun [10ab06]

Sony virtual station

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Page 1: Sony virtual station

Virtual station

Its no longer just a game !!

Abinath [10abo1]

Anne [10ab03]

Aparna [10ab04]

Arul [10ab05]

Arun [10ab06]

Page 2: Sony virtual station

Gaming industry

Huge potential and big market. ($ 46 b)

Current video games

Time spend

Target of any gaming industry

In line with its objective and resources

Strong R& D

Page 3: Sony virtual station

Unique product

No competition as new innovation

Dream product

Strong money support

competitors– normal play station games,

other entertainments

Page 4: Sony virtual station

A unique gaming experience taking gaming

to the next level ,targeting not only children

but adults too.

Attracting children as it creates a near to real

experience in gaming for entertainment and

repeated usage.

As it’s the first of its kind attracts adults out

of curiosity and youngsters who still game.

Page 5: Sony virtual station

First ever Real time gaming , with 3d and real time experience , gives the feeling of gaming with near human as it gives physical form to the computer player.

• Communicability

• Need level 190 million households will use a next generation

• Gap level

• Perceived value

• targets

Page 6: Sony virtual station

Target – children , adult gamers and adults

who crave for better gaming

Positioning – higher price , unique reality

experience.

Market share 5 % gaming industry in a year.

Two product ranges based on pricing

Offers to franchisers, customers & Service

offers

Page 7: Sony virtual station

Cost - 100 million USD

Estimate 25 installations in the first year of

operation

Maintain the numbers in the second year

Project Cost 4 billion USD

Break even in second year.

Page 8: Sony virtual station

Physical prototype

Customer testing

alpha testing

beta testing

Testing centres with in the R&D facilities

Marketing test not required

Page 9: Sony virtual station

First entry

U.S , via Disneyland

Tie up with Disney land

Heavy promotions with budgets over 300

million USD

To urban population and people who are

crazy towards games.

Page 10: Sony virtual station