Jeremy Rome

Glib Khotyaintsev

Sarah Humer

Magdalena Mandl

Lilly Edelsbrunner

Alexandru Caratas

Miriam Jarrouj

Corporate StrategyAcquired Company

Acquisition Date

Business Country Value

Music Center Inc. February, 1982 Profess. Audio USA N/A

Columbia Pictures

Nov, 1989Movies

TelevisionUSA $ 3,4 bln

Incognito Entertainment

August, 2002 Video Game USA N/A

MGM 2005Hollywood

StudioUSA $ 5 bln

Stage 6 Films 2007 Video/DVD label USA N/A

Gracenote July, 2008Media

ManagementUSA $ 260 mln

Sony Ericsson February, 2012 Electronics JPN/SWE $1,5 bln

EMI Music Publishing

June, 2012 Music Publishing US/UK $2,2 bln

Gaikai July, 2012 Cloud Gaming USA $380, mln

So-net August, 2012Info and Comm.

IndustryJPN N/A

Global Strategy

Worldwide presence in order to compete effectively

Product standardization & centralized control

Locating their value adding activities where they can achieve the greatest competitive advantage

Advantages:o Economies of Scale

o Co-ordination of activities

o Faster product development

Organizational Design

Culture : mission of a traditional Japanese company

Control : centralized, wide span of control

CEO: K. Hirai

CFO: M. KatoCSO: T. Saito

Sony Network Ent

Home Ent. & Sound

Sony Computer Ent.

Sony Mobile Comm.

VAIO & Mobile

Device Solutions

SemiconductorsMedical Sony Music Ent.

Sony Pictures Ent.

Sony Financial Holdings

Group

Professional Solutions

Digital Managing

Electronics Entertainment Financial Services

S. Nemoto K. Suzuki K. Hirai T. Suzuki H. Yoshioka M. Lynton K. Ihara

Corporate Strategy

2003: Company with Committees

Global Compliance Network

SONY Group Code of Conduct

Fostering effective and ethical leadership

Development programs: o Business visiono Management decision-making capabilitieso Networking

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