Gerd LeonhardFuturist, Author, CEO

TheFuturesAgency

The Future of Business and Communications in a Networked Society :

Social, Local, Mobile ... Print and Paper?

The

futu

re is

already h

ere!

There are no

Recipes

The

futu

re is

already h

ere! Media use is a re!ection of Culture

Paying for Content is a re!ection of Culture

Dramatic Shifts in Control

The

futu

re is

already h

ere! Interaction before transaction

The

futu

re is

already h

ere!

The

futu

re is

already h

ere! Mind-boggling pace of technology -

but really useful ideas must change our habits

Entering the era of leaps

The

futu

re is

already h

ere!

Social Local Mobile Cloud Video

“SoLoMo”

The

futu

re is

already h

ere!

Image licensed from sevensheaven.nl

We are ‘the show’

SoLoMo

The

futu

re is

already h

ere!

Not just ‘social media’ - but a

Social OS!

Social

OS

The

futu

re is

already h

ere!

Every screen is becoming some kind of connected TV, Radio or Reader

The

futu

re is

already h

ere!

Imagine this in the hands of 5 Billion people

The

futu

re is

already h

ere!

People of the Book☯ People of the Screen

The

futu

re is

already h

ere!

Increasing Unbundling of Media

The

futu

re is

already h

ere!

Increased Fragmentation:User behavior and preferences, UIs and devices, payment-readiness...

Fragmentation Opportunities:Personalization. Customization. Aggregation.

Curation. Filtering. Sense-Making

Image via Flickr/virtuallysupine

Abundance is inevitable- therefore Curation, Context &

Interface becomes crucial

Speed ⚇ SlownessSocial ⚇ In SolitudePrint / Physical ⚇ DigitalPlanned ⚇ SerendipitousFiltered ⚇ AccidentalPeers ⚇ ExpertsFree ⚇ Paid

But our future is not an either/or world ...it’s an

‘AND’- World

The

futu

re is

already h

ere!

Search « » SocialTelevision « » InternetComputer « » MobileOnline « » Of!ineSocial Media « » ‘Old Media’Print « » DigitalUser « » Producer

Convergence will pose serious Challenges- and offer massive Opportunities

The

futu

re is

already h

ere!

Paper & Print

Digital MobileSocial

Cloud

The

futu

re is

already h

ere!

Imagine the possibilities:

Connecting the crowd and the cloud

The

futu

re is

already h

ere! Disruptive Innovation Example:

Print ⇠➲ Digital & Augmented

Layar via Youtube

The

futu

re is

already h

ere!

Opportunity: combining new and old

The

futu

re is

already h

ere! When the pivot point is reached

change is often much faster than anticipated

The

futu

re is

already h

ere!

Expect the total Re-Invention of Advertising

The

futu

re is

already h

ere!

Disrupt...or Be Disrupted

The

futu

re is

already h

ere!

The rise of disruptive technologies

The

futu

re is

already h

ere!

ContentMedia

PublishingTelecom Technology Devices

/ CE

The

futu

re is

already h

ere!

The

futu

re is

already h

ere!

Hyper-Collaboration - not Hyper-Competition

The

futu

re is

already h

ere! Make bold - but not stupid - moves

Was: paid

Now: FREE

The

futu

re is

already h

ere!

The power of assumptions and expectations

“it should be at least as good as the past”

A new goal: setting your customers free:)

The

futu

re is

already h

ere!

Open is the new ‘captive’

Was...

Is and will be...

Heading towards even moreRadical Consumer Empowerment:)

The

futu

re is

already h

ere! Imagine...

The

futu

re is

already h

ere!

Bank on Open Platforms

The

futu

re is

already h

ere!

The problem is not the ‘pay’ -

it’s the wall!

Source:

The

futu

re is

already h

ere! Content pricing is increasingly subject to multiple, and changing ‘soft’ factors -

But what is your reason to get paid...?

The

futu

re is

already h

ere!

Pay-Will :)Pay-Wall ((

The future of paid content:Pay-Will not Pay-Wall :)

The

futu

re is

already h

ere!

Build value

around the content

The

futu

re is

already h

ere!

The

futu

re is

already h

ere!Key points to remember

The

futu

re is

already h

ere!

The

futu

re is

already h

ere!

D E S I G N :

Thanks!!!

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