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SOLAREnergy
Presented To:
Sir Idrees Awan
Noman Aslam 27 Umair Altaf 37M.Shakeel 19
Group Members:
Presentation Plan:
Solar EnergyWorking of SolarIS best of PakistanTarget MarketMarketing PlainFinancial Plan
0
5,000
10,000
15,000
20,000
25,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Demand
Supply
Total Installed
Pakistan Power Graph:
Tax free importPakistan climate is best for solar
Why we select the solar Energy?
How much solar energy?
The surface receives about 47% of the total solar energy that reaches the Earth. Only this amount is usable.
Is Pakistan best for solar?
“
Sun solar” Enterprise
Sun is not shining solar is able to do work?
Import countries
China Japan
Take advantage to free import
Next 5 years is no tax on the solarindustry.Just pay frit charges Bin Qasam Pot to Lahore.
Mission Statement
Save energy Save Pakistan
Target Market
Industry Analysis:
These big market participants have not offered lease solar products to the customers. Just a few small companies offer such solar products to the customer.
Form of business
Product and Service
products
1)Batteries2)Solar lights 3) Charge controllers 4) Solar fan5) Solar Panel6) Air Cooler
Services:
Guarantee After sale servicesInstallment of payment
Marketing Plan
Market ResearchPrimary Research
Demand in target market
Growth potentials
People prefer solar energy than other sourcesIts environmental friendlyIt’s very cheaper than other resourcesIts renewal energy it can never be diminishes
Barriers & their solutions
•56% of Pakistani are the illiterate therefore very difficult to communication about the solar energyHigh capital requires
Customer Analysis:
Major SegmentsMotivations and unmet needs
Companies Address
Nizam Energy [email protected]
Silicon Energy [email protected]
Solar System Pakistan 298 St 14 Sec F-10/2 Islamabad Federal 44000
Ss Energy Co.(Pvt.) Limited
Evolution solar Pakistan [email protected]
Competitors Analysis
Marketing strategyMarketing objective Positioning StrategyFeatures:Core benefit:
Promotion strategy:
Social mediaTelevisionNewspapersRadio
Marketing budget 2.5 million
Radio
We can play adds on fm 96 those monthly expense for 10 second add plays 12 times a day is Rs.50000 and annually Rs500000
Television.
Playing ads on local channels its less expense its rates are same as radio so we spend annually Rs.1000000 pay to it.Dunia News advertisement at 8pm to 11pm. 5 time opportunity to see
Newspapers
The print ads will be published in newspapers like be designed, i.e. half page and quarter page. for this Rs.100000 is allocated.Daily news paper front page per month charges 500000 6 monthJang news advertisement on last page charger 500000 6month
Bill Boards. Star Light will spend 0.5 million rupees on bill
boards in different cities in Punjab. And fulfill the legal requirement of the TMA and pay the payment to the TMA authorities
Distribution Channel/ value chain
warehouse
Import solar final products
franchises franchises
Sale
Net Installment
CEO
operation Managar
importexpert
Lawyer
Finacial Managar
Asst Managar
Marketing Managar HRM managar
