Shanghai Soco Software Co.,LTD

Shanghai Soco Soft is a leading developer and publisher of mobile games. It was founded in 2005 in Shanghai. Soco

Soft is focusing on high quality mobile games with innovative game play and leading technology.

Soco’s objective is to become one of the world’s leading mobile game companies. This objective is being pursued

through: the creation of a diversified, high-quality catalogue of mobile games, making this catalogue available on the

largest number of mobile phones, the use, for this catalogue, of world renowned licenses, the set up of the largest

worldwide distribution network.

Till now, Soco Soft has developed a strong portfolio with 70 games, covering a variety of categories: Action, RPG,

Puzzle, Sports, Strategy, etc, including 3D games, multi-player games, brand games, J2ME MMORPG; multi-platform

on-line game(Android; iphone; PC platform)

Our games are based on intellectual properties we create or own, and well-established brands licensed from third

parties. Our games are now compatible up to 1200 handsets with over 10 languages based on different wireless

platforms.

Through over 200 partners worldwide, we have covered 100 telecom carriers in over 40 countries in EMEA, Americas

and APAC. we work with THQ on Tangram game and EA Mobile on Puzzle Paradise, and we also developped

customized games for i-Play, In-Fusio etc.

At the same time, we embed our games to main handsets. The top 10 handset manufacturers are all our partners. In

China, we have strong channels covering carriers, wap/web portals, handset manufacturers.

In 2010, Soco become only one official 2010 World Expo mobile game partner, and develop one series of high quality

Expo games

“Soco soft, exploring game’s joy!” We are aiming at bring players fun through our games and our partners profit from

our cooperation. We try our best to make Soco Soft a trust worthy mobile game brand.

Shanghai Soco Software Co.,LTD

ChinaMobile: Mobile Market is only one ChinaMobile Official App Store. Soco released first brand Store in

the Mobile Market Portal

Soco and Chinese Carrier

ChinaUnicom: Wostore is only one ChinaUnicom Official App Store. Soco released first brand Store in the

Wostore Portal

Soco and Chinese Carrier IChinaMobile: Mobile Market is only one ChinaMobile Official App Store. Soco released first brand Store in

the Mobile Market Portal

Soco Store

Operator Web portal Operator Wap portal

Mobile Market Platform—Android App portal

5 Android games debut in Mobile Market (3 titles from Soco)

Soco and Chinese Carrier II

Soco and OEM / Handset terminal

Manufacturer 2010 sale

amount

Valid terminal rate Manufact

urer

2010 sale

amount

Valid terminal

rate

OPPO 8 million 100% BBK 6 million 100%

K-touch 1 million 30% Lenovo 10 million 30%

Phillip 2 million 100% Sharp 1.5 million 100%

Bird 5 million 30% Dowei 2 million 100%

Kong-profit 5 million 30% Other LG,ZET,Huawei ect

Socosoft terminal users：

Java game requirement for Chinese Local handset:In 2010, there are about 500 million Local Chinese handsets, but most of Java game are compatible

with Nokia terminal and other international brand handsets only. So there is huge game required to

compatible with these new Chinese handsets.

Socosoft resource:

Chinese manufacturers resource: Since 2009, Socosoft monopolize almost all game deal for

all Chinese OEM Socosoft is only one game supplier for them, and set-up Application Store

for manufacturers.

Billing code: Socosoft release first brand store in MobileMarket (Chinamobile new portal) and

Wostore(ChinaUnion). So We got billing code from both operators,which are used into Java

game billing.

Game Resources: we develop 50+ high quality game by ourselves, and buy 50+ form third

party each year.

Multi-billing model: supply billing of “payment before download in Wap” “Micro-transaction”

ect.

2006-2010 Chinese Handset Data

联想乐Phone内置索乐Jewel Lust游戏

中兴Blade V880 内置索乐雷霆赛车II游戏

华为云手机Vision 内置索乐游击队员鲍勃游戏

索尼爱立信Xperia Play 内置索乐Air Attack游戏

Sharp裸眼3D手机 8158

内置索乐 SpeedX 裸眼3D游戏

典型案例：

Preloading Cases: Soco and OEM / Handset terminal

Soco cooperates with almost all Chinese Brand device Manufacturers. Soco preload more than 50 millions copies

game to Chinese device terminal every year since 2009.

Preload “Jewel Lust” in Le-phone (Lenovo )

Preload “Raging Thunder II” in Blade V800(ZTE)

Preload “GuerrillaBob” in Vision (Huawei)

Preload “Air Attack” in Xperia Play (SE)

Preload “SpeedX” in Stereo 3D device

8158-SH (Sharp)

Sample ：

MMORPGMoible online

Title: Shushan OnlinePlatform: Android+ Java

SNS and Social Moible online

Title: Pets OnlineAndroid+ IOS+ Web+ WP

Game DistributionB2B/B2C

100+Android games 100+Javagames

(OEM and Operator channel)

Play+Social Game Community

Tens of millions Players

Soco Business Frame 2011-2012

Soco and Brand J2ME games

Male Player

Female Player

Student Player

Soco rank top 1 Brand title game developer and publisher in China.

Beside of Chinese local brand film&song title, Soco bought may famous title or brand game from oversea

Soco is official mobile game partner with 2010 World Expo and 2010 Asian Sport

Soco and Android Game (1)Socosoft have 40-50 hot Android with exclusive Chinese territory licensee,

most of them are top 10 in Android Marekt or App

Soco and Android Game (2)Socosoft have 40-50 hot Android with exclusive Chinese territory licensee,

most of them are top 10 in Android Marekt or App

Soco Play+ Game SNSPlay+ is a online game community created for Android game players, features

entertainment, competition, making friends.

Play+ value for players：-Leader board-Achievement-Online profile -Invite friends versus in a game-Find new friends-Find new games, discount games and free games-Use honor to exchange rewards

Play+ value for game developers：-Increase user playtime(leaderboard and achievements)-Attract more players-Get recommended in other games-Detail data analysis-Ads revenue

Play+ value for OEM’s stores：-Optimize user’s game experience-Bring more players-Increase downloads-Increase games and Ads revenue

“Play+” Android User ExperienceHomepage，Users，Achievements，Leaderboard，Friends，

Challenges，More Games

Received ChallengeChallenge

Play+ Android gamesMore than 50 Android game in Play+

Soco MMORPG--Shu Shan OnLine

Soco New Presents Aug, 2011

Game Type：Chinese Fantasy Turn-based MMORPG (Massively Multiplayer Online Role-Playing Game)

Art Style：Q style 2.5D Support platforms: J2ME, Android.

Soco Android On-line Social Game – Pets Paradise Based on LBS multi-platform social game, support Android + iOS+WEB platform. Game system refer to FarmVille

Coming Soon

Kungfu(16 in 1): Ranks in Tops

Games on Vodafone UKSoco develop “Jewel Quest Deluxe”

Global famous brand PC title

Soco develop “Deal or No Deal

ATW”, famous TV show title

Soco publish official

LFP football game

Soco and Global Top publisher

Soco cooperate with EA Mobile, Sony Pictures, THQ Wireless, Oberon Media/iPlay, Handson ect。Soco games Rank in Tops Games on Vodafone UK Vodafone, O2, T-mobile ect.

Score 8, Sliver award

A superbly generous collection of games any puzzle fan will lap up

–Pocket gamer

Published by THQ wireless

8.0 in IGN

Puzzle Paradise in Procket Gamer Tangram - Super Shapes

2010 Shanghai World Expo Official

Mobile game

Soco is only one Mobile game partner

with 2010 World Expo, and produce 5

Expo titles game

Soco and 2010 Expo, 2010 Asian Sport

2010 Asian Sport

Official Mobile game

Soco is official Mobile game developer

for 2010 Asian Sport

Soco Software，Exploring game’s joy！

Shanghai Soco Software Co., Ltd.

Address: Suite 9D-9G, No.1138, Chang An Road, Shanghai, China

Tel: +86 21 5106 8290

Fax: +86 21 5106 8278

Http: //www.socogame.com/index.asp

E-mail:michael@socogame.com.cn

SkyeID:michae23jy

MSN: michael23jy@hotmail.com