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Microsoft - Andrew Spooner's presentation on social media strategy at SoCon2011, October 20th, 2011, ICO London.
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The Internet of Things
The Internet of Social Things
Andrew Spooner
@andspo
Microsoft
DISCLAIMER
• The future is subject to change • Everything you‟re about to see/hear might be wrong • Everything you‟re about to see/hear might be right • Some of what you‟re about to see / hear might happen
Origins & Inspirations
Vannevar Bush & The Memex
“He has dozens of possibly pertinent books and articles in his memex. First he runs through an encyclopedia, finds an interesting but sketchy article, leaves it projected. Next, in a history, he finds another pertinent item, and ties the two together. Thus he goes, building a trail of many items. Occasionally he inserts a comment of his own, either linking it into the main trail or joining it by a side trail to a particular item. “
Connectivity
The Internet of Things
Talking Toaster Video
• “Yo Spoon man, wassup? BTW, we‟re out of butter, the fridge told me. Oh, and the vacuum says the dog‟s been sick in the lounge.”
Talking Toaster Video
• “Yo Spoon man, wassup? BTW, we‟re out of butter, the fridge told me. Oh, and the vacuum says the dog‟s been sick in the lounge.”
Talking Toaster Video
• “Yo Spoon man, wassup? BTW, we‟re out of butter, the fridge told me. Oh, and the vacuum says the dog‟s been sick in the lounge.”
So, these ‘things’ how many?
During 2008, the number of „things‟ connected to the internet exceeded the number of people on earth
Awareness
Geospatial & Social
@bubblino
Awareness
Of us…
55 MILLION 60% INCREASE IN YoY SALES
10 MILLION KINECTS FASTEST SELLING CONSUMER PRODUCT OF ALL TIME
35 MILLION LIVE SUBSCRIBERS IN 35 COUNTRIES
Large & Growing
UK: >6.7 M
UK: >2 M UK: >4.7 M
X-Box: Bigger Audience
Kinect - gaming
Kinect - gaming
Kinect – voice & gesture control
kinect – voice & gesture control
Audrey Penven: Dancing with Invisible Light - http://flic.kr/p/8Vh4uK
Kinect for Windows SDK
What have people done with it?
A YouTube playlist of Kinect Applications http://ubel.ly/n56LaR
Social Kinect
Intelligent machines?
Morals of the story
1. The things are aware
2. Intelligent location and social awareness is becoming a user expectation
3. Embrace the cloud
@andspo
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.