13
Sierra Trading Post & Social Media

Social wy media presentation

Embed Size (px)

DESCRIPTION

Presented in October 2009 for SocialWyo at Laramie County Community College in Cheyenne, Wyo.

Citation preview

Page 1: Social wy media presentation

Sierra Trading Post &

Social Media

Page 2: Social wy media presentation

Introduction

• Customer Experience Manager 2008-09

• MBA Colorado State University 2009

• MTS Harvard University 2001

• Outdoor Retail Industry 1999-Present– Recreational Equipment Inc. - 2003-08– Eastern Mountain Sports - 1999-03

Page 3: Social wy media presentation

Our History• 1986 – founded in Reno NV

• 1992 – Moved HQ to Cheyenne

• 1998-99 – Website Opens for Business

• 2002 – New 300,000 sq/ft Distro Center

• 2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles

Page 4: Social wy media presentation

Facebook

Page 5: Social wy media presentation
Page 6: Social wy media presentation
Page 7: Social wy media presentation

Sierra Blogging Post

http://blog.sierratradingpost.com/
Page 8: Social wy media presentation

Pending Innovations

• User Communities

• Mobile Commerce ◄ iPhone App Mockup

• Loyalty Program

• “Share” features

• Answer Box

Page 9: Social wy media presentation

How did we get there?

– Challenges

– Ideas

– Examples

Page 10: Social wy media presentation

Integrations with Marketing Strategy Integrations with Marketing Strategy Planning ProcessPlanning Process

Page 11: Social wy media presentation

Where to Start?

Page 12: Social wy media presentation

Questions?

Page 13: Social wy media presentation

Contact Us

Twitter: @Brian_Clark & @SierraTP

Email: [email protected]

Ph: 307.773.7706

Feel free to contact me to visit our Cheyenne HQ and talk about Customer

Strategy & Social Media!

mailto:[email protected]

PUBLIC NOTICE - Federal Communications Commission › edocs_public › attachmatch › DOC-321370... · e 90.5 mhz amendment filed 05/31/2013 wy kniv 20304 mav media, llc wy , lyman

PUBLIC NOTICE - Federal Communications Commission › edocs_public › attachmatch › DOC-321370... · e 90.5 mhz amendment filed 05/31/2013 wy kniv 20304 mav media, llc wy , lyman

Documents
Social Media + ? = $: Nonprofits and Social Media

Social Media + ? = $: Nonprofits and Social Media

Business
What is Social Media? Social Media Marketing

What is Social Media? Social Media Marketing

Technology
SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › images › stories › ...Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste öffentliche Nutzung von

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › images › stories › ...Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste öffentliche Nutzung von

Documents
Social Media and more Social Media

Social Media and more Social Media

Technology
Social Media Roundup/Social Media Policy

Social Media Roundup/Social Media Policy

Education
SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

Documents
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

Documents
Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Technology
Social media management | Social Media Business

Social media management | Social Media Business

Documents
Social Media klubben - Pretty social media

Social Media klubben - Pretty social media

Business
IRD Social Media Summit: Social Media for Social Good

IRD Social Media Summit: Social Media for Social Good

Education
Social Media Case Studies - Social Media Marketingsocialmediamarketing.com/downloads/Social-Media-Marketing-Case... · Social Media Case Studies ... • Increased Facebook fans by

Social Media Case Studies - Social Media Marketingsocialmediamarketing.com/downloads/Social-Media-Marketing-Case... · Social Media Case Studies ... • Increased Facebook fans by

Documents
SimultaneousDetectionofAscorbicAcid,Dopamine,andUric ...W k W k LW Lk ,W UoncentratioxJ©jN UurrenxJ c IN R LxOxWyfi/f, R LxOxWyfi/-k, II (b) Wy Wy Wy Wy Wy Wy WyWWWW,W WyWWWW,k

SimultaneousDetectionofAscorbicAcid,Dopamine,andUric ...W k W k LW Lk ,W UoncentratioxJ©jN UurrenxJ c IN R LxOxWyfi/f, R LxOxWyfi/-k, II (b) Wy Wy Wy Wy Wy Wy WyWWWW,W WyWWWW,k

Documents
Social Media Policy - education.nsw.gov.au · media use. 2.4 School Social Media ... department policies: ... media implementation procedures Social media implementation

Social Media Policy - education.nsw.gov.au · media use. 2.4 School Social Media ... department policies: ... media implementation procedures Social media implementation

Documents
Social Media Roundup - Bad Social Media

Social Media Roundup - Bad Social Media

Business
Social Media in Indonesia - Social Media for Social Good

Social Media in Indonesia - Social Media for Social Good

Marketing
Storytelling & Social Media: Social Media ROI

Storytelling & Social Media: Social Media ROI

Technology
Social media strategy | Social media marketing

Social media strategy | Social media marketing

Business
SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste

Documents
Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

Documents
Social Wy Media Presentation

Social Wy Media Presentation

Documents
Agenda Social Media Overview Social Media Benefits Airports & Social Media

Agenda Social Media Overview Social Media Benefits Airports & Social Media

Documents
Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Documents
Social Media Template: Social Media Engagement

Social Media Template: Social Media Engagement

Social Media
M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

Technology
Social Media Week: Social Media University

Social Media Week: Social Media University

Technology
Social media 101 social media lingo

Social media 101 social media lingo

Self Improvement
NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

Documents
Selling Social Media - Social Media Breakfast

Selling Social Media - Social Media Breakfast

Business