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The Social Syndicator. ©2010 NewsUSA ® . All rights reserved. The Social Syndicator.

Social Syndication - The Ultimate Tool for Your PR Mix

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You want your story to reach millions!News USA can help you reach media influencers and end users with lasting, proven, effective campaigns.Join us for this FREE webinar. In just an hour, you will learn:- How NewsUSA puts clients PR campaigns into the hands of hundreds of editors, across the country, looking for content. No extra work on your part to get story placement.- How Social Syndication penetrates popular social destinations to make your PR campaign viral.- What Social Syndication does for your company's SEO, engagement and Social Media metrics.NewsUSA is a copyright free content distributor with literally hundreds of satisfied clients. Sign up today to learn more about how WE can help YOU succeed.

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Page 1: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Social Syndicator.

Page 2: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Placing high quality print and radio news features for 20 years

• Achieve results for clients with AP Style writing and relationships with editors

• Distribute Stories through web site, twice weekly email, print issue and CD-ROM

• Almost daily placement in Top 100 circulation papers, and many smaller papers.

• Average 648 placements per feature

Page 3: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

George Washington University & Cision – Social Media & Online Usage Study: 2009 George Washington University & Cision – Social Media & Online Usage Study: 2009

57%

60%

64%

Microblogging Sites Social Networking Sites Blogs

Use of Social Media Tools by Journalists

Page 4: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

3 Out of 4 Americans Use Social Media

Forrester, The Growth of Social Technology Adoption 2008

Page 5: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

One medium of communication has never totally replaced another, instead it matures, multiplies and interconnects.

Page 6: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA Extends Your Story Reach Into Social Channels via Social Syndication

Audience:

Print

Online

Social

JournalistsBloggers

JournalistsBloggers

Social InfluencersIncreasing # of End Users

Journalists

NewsUSA OverviewNewsUSA Overview

Page 7: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

There is growing and compelling evidence that social media influences what consumers think, feel and do.

Page 8: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Social Syndication Overview

• The way people receive information is changing

• Social Syndication helps clients stay aheadof the curve

• Providing Copyright Free Content where it will be seen and shared.

Page 9: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

News outlets themselves are making it easier for consumers to share and discuss content across multiple platforms.

NewsUSA OverviewNewsUSA Overview

Page 10: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

For Socially Syndicated stories, NewsUSA Guarantees: • 30M in Reach • $25,000 in Ad Equivalency Value

Expand Reach, Seek ValueExpand Reach, Seek Value

1,519 51,791

4,217,905

308,587

1,202,851

38,053,741

1,728 16,197,146

Vitality

Vitality

Copyright-free

Conte

nt

Copyright-free

Conte

nt Seek

WellnessSe

ek

Wellness

Propellor

Propellor

Deliciou

s

Deliciou

s

Everyday

Health

Everyday

Health

DiggDigg Ot

her

Other

Page 11: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Article: Walk Your Way to Better Health

Free Your ContentFree Your Content

Page 12: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Social Media Distribution And Promotion

Vertical-Specific Placement

Free Your ContentFree Your Content

Page 13: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Free Your ContentFree Your Content

Page 14: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Social Syndication – Added BenefitsSocial Syndication – Added Benefits

In addition, each NewsUSA story provides:

• SEO – improve your organic search rankings

• Brand awareness – customers seeing your brand in digital channels

• Referral traffic – drive visitors to your website

• Distribution – to influential media who may reference your brand

Page 15: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA Case StudyNewsUSA Case Study

Page 16: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Challenge:Attract more buyers to the site, providing more value to sellers who pay to advertise on their website.

The Challenge:Attract more buyers to the site, providing more value to sellers who pay to advertise on their website.

Visited by more than 10 million car shoppers each month,Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.

Page 17: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Distribution:The Distribution:

Articles were submitted across the USA to news outlets in print; email; online and CD formats providing a solid and easy to use format for any print or online publication.

Our content is always supplied copy-right free. Editors trust us for accurate, consumer-friendly, ready to use content.

Page 18: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Results:Cars.com received national consumer attention.

The Results:Cars.com received national consumer attention.

Articles were placed in thousands of print and online publications, from small to mid-size papers and many top 100 newspaper markets across the country.

Page 19: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Total placements: 1,804

Total circulation: 7,863,903

Total readership: 31,455,612

Total ad value equivalency: $839,263

ROI: 41 to 1

Total placements: 1,804

Total circulation: 7,863,903

Total readership: 31,455,612

Total ad value equivalency: $839,263

ROI: 41 to 1

Page 20: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA Case StudyNewsUSA Case Study

Page 21: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Challenge:Banfield Pet Hospitals are the largest pet general veterinary practice in the world with more than 750 hospitals across the U.S. Offering a full-range of comprehensive medical services, they are the only veterinary practice in the world with an extensive quality assurance program.

The Challenge:Banfield Pet Hospitals are the largest pet general veterinary practice in the world with more than 750 hospitals across the U.S. Offering a full-range of comprehensive medical services, they are the only veterinary practice in the world with an extensive quality assurance program.

Banfield, The Pet Hospital turned to NewsUSA Social Syndication to promote oral disease prevention in pets through their OptimumWellness Plans®.

Page 22: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Solution:NewsUSA created and distributed the story “Tired of Doggy Breath? Prevention Is Key to Protect Pets From Oral Disease” through the NewsUSA Social Syndication Web site,Copyrightfreecontent.com. It was released to other social media outlets to form a “viral” story that would allow readers topull, download, link to, and post comments throughout the Internet.

The Solution:NewsUSA created and distributed the story “Tired of Doggy Breath? Prevention Is Key to Protect Pets From Oral Disease” through the NewsUSA Social Syndication Web site,Copyrightfreecontent.com. It was released to other social media outlets to form a “viral” story that would allow readers topull, download, link to, and post comments throughout the Internet.

Page 23: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

The Results:Banfield, The Pet Hospital received a reach of over 200 million and an ad-value equivalency of over $250,000.

The Results:Banfield, The Pet Hospital received a reach of over 200 million and an ad-value equivalency of over $250,000.

Page 24: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Total Reach: 204,213,641

Ad Value Equivalency: $255,267.05

Social and Online Placements: 135

Number of Votes/Shares: 121

Average Google Page Rank: 8

Return on Investment: 102:1

Total Reach: 204,213,641

Ad Value Equivalency: $255,267.05

Social and Online Placements: 135

Number of Votes/Shares: 121

Average Google Page Rank: 8

Return on Investment: 102:1

Page 25: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

Sample ReportSample Report

Page 26: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA clientsNewsUSA clients

Page 27: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

NewsUSA OverviewNewsUSA Overview

No matter the target audience of your marketing and communications efforts:• Consumer influence• Business buyer• Education• Traditional media • New mediaSocial Syndication from NewsUSA is the solution for reaching them.

No matter the target audience of your marketing and communications efforts:• Consumer influence• Business buyer• Education• Traditional media • New mediaSocial Syndication from NewsUSA is the solution for reaching them.

Page 28: Social Syndication - The Ultimate Tool for Your PR Mix

The Social Syndicator.

©2010 NewsUSA®. All rights reserved.

For more information contact

Richard Rothstein,Executive Vice President of Sales & Marketing, NewsUSA

[email protected]

703.462.2718