Nikos  Anagnostou   Social  Shopping  1    h3p://scicada.com  

Social  Shopping  Nikos  Anagnostou  

Scicada  

Nikos  Anagnostou   Social  Shopping  2    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  3    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  4    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  5    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  6    h3p://scicada.com  

Now What?

Look  at  the  basics  

Nikos  Anagnostou   Social  Shopping  7    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  8    h3p://scicada.com  

Why  

What  

Where  When  

How  

Shopper: decisions, decisions, decisions

Nikos  Anagnostou   Social  Shopping  9    h3p://scicada.com  

Why?

Nikos  Anagnostou   Social  Shopping  10    h3p://scicada.com  

Six biases

Source:    Psychology  of  Social  Shopping    PresentaJon,  Paul  Marsden,  Social  Commerce  Today  

Nikos  Anagnostou   Social  Shopping  11    h3p://scicada.com  

What?

Nikos  Anagnostou   Social  Shopping  12    h3p://scicada.com  

Where?

Online  Merchant  Site  Social  Network  Third  party  site  

Offline  In  Shop  Around  Shop  City  Level  

Nikos  Anagnostou   Social  Shopping  13    h3p://scicada.com  

When?

Product  Lifecycle  

Discounts  Period  

Special  Deals  

Shopping  Seasons  

Nikos  Anagnostou   Social  Shopping  14    h3p://scicada.com  

How?

 Cash  or  Credit   Financing   Coupons  and  Loyalty  points  

Nikos  Anagnostou   Social  Shopping  15    h3p://scicada.com  

Shopping  

CommuniJes  

Deals    

Aggregators  

Reward    

Systems  

Group  Sales  

Sites   Recommend.  

Networks  

Review  

Networks  

Shopping  

Search  

Shopping Facilitators: the helping hand

Nikos  Anagnostou   Social  Shopping  16    h3p://scicada.com  

Shopping Communities - www

Nikos  Anagnostou   Social  Shopping  17    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  18    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  19    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  20    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  21    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  22    h3p://scicada.com  

Shopping Communities - mobile

Nikos  Anagnostou   Social  Shopping  23    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  24    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  25    h3p://scicada.com  

Deals & Deals Aggregators

Nikos  Anagnostou   Social  Shopping  26    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  27    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  28    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  29    h3p://scicada.com  

Reward Systems

Nikos  Anagnostou   Social  Shopping  30    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  31    h3p://scicada.com  

Group Sales

Nikos  Anagnostou   Social  Shopping  32    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  33    h3p://scicada.com  

Reward Systems

Nikos  Anagnostou   Social  Shopping  34    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  35    h3p://scicada.com  

Recommendation Networks

Nikos  Anagnostou   Social  Shopping  36    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  37    h3p://scicada.com  

Review Networks

Nikos  Anagnostou   Social  Shopping  38    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  39    h3p://scicada.com  

Shopping Search

Nikos  Anagnostou   Social  Shopping  40    h3p://scicada.com  

•  Social  Networks  •  Shopping  CommuniJes  Why  •  Shopping  CommuniJes  •  RecommendaJon  networks,  Review  Networks  •  Shopping  Search  What  

•  Deals  Aggregators  •  Group  Buying  When  •  Group  Buying  •  Shopping  CommuniJes  Where  •  Deals  Aggregators  •  Reward  Systems  How  

Decision making facilitated

Nikos  Anagnostou   Social  Shopping  41    h3p://scicada.com  

So, what tools is the Merchant left with?

Nikos  Anagnostou   Social  Shopping  42    h3p://scicada.com  

Community Features

Nikos  Anagnostou   Social  Shopping  43    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  44    h3p://scicada.com  

Shopping Widgets

Nikos  Anagnostou   Social  Shopping  45    h3p://scicada.com  

Shopping inside Social Networks

Nikos  Anagnostou   Social  Shopping  46    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  47    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  48    h3p://scicada.com  

Review Features

Nikos  Anagnostou   Social  Shopping  49    h3p://scicada.com  

Recommendations Features

I.   Personalized  recommendaJon  II.   Social  recommendaJon  III.   Item  recommendaJon    IV.   A  combinaJon  of  the  above  

Nikos  Anagnostou   Social  Shopping  50    h3p://scicada.com  

Nikos  Anagnostou   Social  Shopping  51    h3p://scicada.com  

Build  a  web  of  trusted  peers  

Achieve  Network  Effect  for  its  users  

Expand  reach  and  internalize  sociality  

Nikos  Anagnostou   Social  Shopping  52    h3p://scicada.com  

Questions?